How to Optimize Your Website for AI
Optimizing your website for AI isn’t about installing the latest tech or tossing in more jargon. It’s about helping search engines and AI tools—like Google’s Search Generative Experience or ChatGPT—understand, summarize, and recommend your website to the right people.
And here’s the good news: what helps AI also helps your human visitors. Better SEO? Yep. Improved accessibility? Definitely. An easier experience for patients who are up Googling symptoms at midnight? Absolutely.
Let’s break down what AI optimization actually looks like—and how to make your site work smarter without starting from scratch.
What AI Website Optimization Really Means
AI-powered tools don’t just browse your site—they scan, sort, and summarize. Whether it’s Google’s SGE, Bing, or ChatGPT, they’re trying to connect user questions with the clearest, most relevant answers.
They’re not just looking at your homepage. They’re scanning your structure, your language, and whether you’ve made it easy for them to understand what you offer, who you help, and where you are.
Here’s how ChatGPT itself explains the process:
“When someone asks me to find a service—like a website designer or a chiropractor—I scan the web for pages that clearly explain who the business helps, what they offer, and where they’re located. I don’t just pull from the homepage—I look for skimmable content, real language (not buzzwords), and structured answers that are easy to understand. If your site makes that obvious, I’m more likely to recommend it.”
Want to see that in action?
The chat below is how real people are searching. If your website isn’t answering these questions clearly, you’re not going to show up.
6 Ways to Optimize Your Website for AI (and SEO)
1. Use Real Language, Not Jargon
AI tools—and the humans using them—don’t respond well to vague, poetic fluff.
If your homepage opens with something like “Embodying radiant transformation through intentional alignment,” you’ve lost both of us.
Instead, use language that clearly states:
What you do (e.g., “I offer holistic nutrition support”)
Who you help (e.g., “for women navigating PCOS”)
Where you're located or licensed (e.g., “in Virginia and Alaska”)
Tip: Think about how your clients would describe you to a friend. That’s the language you should be using.
2. Structure Your Content Strategically
AI reads your content top to bottom—and it uses heading tags to understand how everything fits together.
Here’s what the heading hierarchy should look like:
H1 – This is your page’s main headline (just one per page!)
H2 – Major sections or themes (like “Services,” “About the Practice,” or “Client Testimonials”)
H3/H4 – Sub-points or related content (like bulleted service breakdowns or FAQs)
Why this matters: Google’s AI uses headings to generate snippets and summaries. ChatGPT looks at structure to decide which content is clear enough to reference or recommend.
Tip: Use headings like guideposts—your visitors should be able to scan your page and get it without reading every word.
3. Ditch Accordions—Use Real, Indexed FAQs
Accordions might make your site look tidy—but they’re not always fully visible to AI crawlers. That means:
Your content might not get indexed
AI tools might skip over your answers entirely
The fix?
Use short accordions on Contact or Services pages for user experience
But also create a full FAQ page where everything is expanded by default
Bonus: A visible FAQ page can qualify you for featured snippets in Google (“People Also Ask” sections), which increases clicks and credibility.
4. Add Meta Titles, Descriptions, and Keyword Phrases
These tiny blurbs are one of the first things both search engines and AI see—and they often shape how your content appears in search or gets summarized.
Your checklist:
Title Tag: 30–65 characters. Include your service, specialty, and location.
Example: “Prenatal Chiropractor in Richmond VA | Blossom Wellness”
Meta Description: 130–160 characters. Describe what’s on the page and who it’s for.
Example: “Offering gentle prenatal chiropractic care in Richmond to reduce pain and prep for labor.”
Tip: Many website platforms automatically add your business name to your SEO title. Check your settings and adjust so you’re not doubling up on space.
5. Make Internal Linking a Habit
Think of your website like a web (shocking, I know)—AI needs links between your content to understand what connects.
Smart internal linking:
Helps search engines understand your expertise and topic depth
Guides visitors toward the next best page (without needing a menu click)
Reduces your bounce rate by keeping people engaged longer
Here’s what good internal linking looks like:
Instead of “Click here to read more,” say: “Read more about how acupuncture supports fertility.”
Link between:
Blog posts and service pages
Services and about pages
Services and testimonials
Tip: Use 2–3 internal links per page minimum (more if the content is long).
6. Submit Your Sitemap to Google Search Console
Here’s the deal: if Google hasn’t crawled your site, it’s not going to show up—no matter how beautifully designed it is.
A sitemap is a file that lists all your website pages so Google knows what exists and what to look for.
Steps to submit:
Set up Google Search Console
Find your sitemap (often yourdomain.com/sitemap.xml)
Submit it under the “Sitemaps” tab
Check back after a few days to see indexing status
Tip: Resubmit your sitemap any time you launch new pages, update core content, or redesign your site.
Website Design Tips That Support AI (and Actual Visitors)
AI tools don’t “see” beautiful branding. But they can tell if your site loads slowly, doesn’t work on mobile, or is impossible to read.
Here’s what does matter:
Fast loading speed
Mobile-responsive design
High-contrast text and easy-to-read fonts (16px minimum)
Clear CTA buttons with phrases like “Book a Consultation” or “Schedule Now”
Minimal use of animations or script fonts that slow things down or confuse layout
Remember: If your website looks great but can’t be read, clicked, or understood, it’s not optimized.
Why This Helps Your Clients, Too
Patients aren’t just using Google. They’re using Siri, Alexa, and AI-powered tools to find care when they’re overwhelmed, tired, and desperate for answers.
When your site is optimized:
It shows up in their searches (even when they don’t type in your name)
It makes it easier to decide you’re the right fit
It builds trust before they ever schedule a call
When you write and build your website for clarity—
AI can read it
Humans can trust it
Clients can take the next step
Want to Make Sure Your Website’s Ready for AI?
Let’s fix it together—fast. Book a Refresh VIP Day and I’ll help you:
Clean up your design
Streamline your copy
Set up SEO the right way
And make your website easy to read, easy to trust, and easy to find
Because your website should work as hard as you do—without the tech overwhelm.
