A One-Week Website Design That Helped This Nursepreneur Launch Her Membership and Grow Traffic by 1,189%
One-Week Website Design
Holistic Pediatric Nurse Practitioner
The Challenge: A Stale Website That Didn’t Match Her Expertise or Vision
Megan Jolin, a holistic pediatric nurse practitioner and founder of Mother Earth Mama, had big goals for her business — but her outdated WordPress website was holding her back.
“So simplistic, stale, and amateur. Want a full revamp!”
She had been working to get her side business off the ground since 2017. But the tech, the strategy, and the design weren’t aligned. She needed a fresh start on a platform she could actually manage — and she needed to finally launch her Holistic Pediatric Membership.
That’s when she reached out, on the recommendation of copywriter Sarah Cook.
The Goal: A Professional Website to Launch Her Membership and Represent Her Brand
During her One-Week Website Design, our focus was to:
Build a completely new website on Squarespace
Refine her brand visuals with a custom color palette, fonts, and icons
Guide people toward joining her membership
Set her up for easy management moving forward
She came with passion, a clear voice, and a lot of trust.
“I keep looking at everything and cannot believe how you have captured everything right out the start gate. You have absolutely nailed it!”
The Process: Strategy-Backed Design in Just Five Days
1. Prep: Brand + Visual Strategy
We started with a logo she already loved and built out the rest of the brand visuals from there — a grounded, earthy palette with blue and green tones that reflected her values and target audience. We sourced images and icons that supported the feel of a nurturing, expert-led space for holistic pediatric care.
2. Propose: First Look and Fine-Tuning
On Day 2, Megan got her homepage mockup and immediately felt the shift:
“You are seriously unreal. This is absolutely amazing.”
With her feedback, we fine-tuned the color balance — dialing in the use of green and removing rust tones where needed — and reinforced the light, linen-inspired vibe she loved.
“The blog page is my absolute favorite with the colors!!”
3. Produce: Building a Strategic, High-Impact Website
With Megan’s voice, vision, and audience in mind, we built a 6-page custom Squarespace website that clearly communicates her offer and reflects her warmth and professionalism. Every element was designed to move visitors through the journey from “curious” to “committed member.”
The pages included:
Home: Introduces Megan’s approach and connects directly with overwhelmed parents looking for holistic support. The layout emphasizes trust-building, with a clear call-to-action to learn more about the membership.
About: Shares Megan’s story in an approachable, professional way that highlights her dual expertise as a nurse practitioner and holistic provider.
Membership: The heart of the business. This page clearly outlines what’s included, who it’s for, and how it works — paired with a clean layout that removes overwhelm and guides readers to sign up.
Shop: Showcases additional offers and products (digital or physical) in a simple, easy-to-navigate grid.
Blog: Designed to serve both her community and her SEO strategy, with a beautiful layout that’s easy to update and inviting to read.
Contact: A simple and accessible contact page with her embedded form, email, and clear next steps for booking or asking questions.
We also:
Created space for future growth, so she can easily add new offers and content without disrupting the structure
Designed for mobile first, with simplified navigation and clear CTAs on every screen size
Balanced her brand visuals with white space and modern layouts so the content never feels heavy or chaotic
This wasn’t just a site makeover — it was the digital foundation her business had been waiting for. The final result? A professional, personalized platform that’s easy for Megan to update and even easier for parents to say “yes” to.
4. Perfect: Setting Up the Site for Long-Term SEO Growth
From the start, one of Megan’s top goals was to create a site that could finally be found — especially by the families and moms searching for the kind of holistic pediatric support she offers. That meant getting the SEO strategy right from the ground up.
Here’s what we tackled:
Keyword Research
We identified the most relevant terms for her niche as a nursepreneur offering pediatric membership services — including search phrases used by parents looking for holistic health guidance for their kids. We also took into account local search potential, service-based terms, and blog opportunities.
SEO Titles + Meta Descriptions
Each page was crafted with clear, relevant metadata — written in Megan’s voice, using words her ideal clients are already typing into Google. These small but mighty updates help her site stand out in search results and make it easier for the right people to click through.
Image Optimization
Every image was resized, compressed, and renamed with relevant keywords to support fast loading and SEO — while maintaining the warm, natural look of her brand. No more generic file names or heavy image files slowing things down.
Mobile & Speed Optimization
Google prioritizes mobile usability, so we made sure the full site was easy to use on small screens. Buttons are tap-friendly, text is readable, and the layout adjusts seamlessly — all while loading quickly to keep both users and search engines happy.
Clear Structure + Accessibility
Search engines love sites with strong structure — so do users. We built clean navigation and consistent heading hierarchy across pages, improving accessibility and helping Google understand what each page is about.
The outcome? A site that isn’t just pretty — it’s strategically built to grow with her business and bring in new clients organically.
5. Propel: Launch and Beyond
After launch, Megan received access to my full tutorial library and 30 days of support — including help setting up the backend of her membership platform and addressing post-launch questions as she welcomed new clients.
The Results: A Professional, SEO-Optimized Website That Finally Works for Her
Since launch, Mother Earth Mama has experienced a major leap in visibility and engagement:
Website traffic increased by 1,189% month-over-month
Ranking for 13 keywords (up from zero)
Successfully launched the Holistic Pediatric Membership she’d been working toward for years
A website that reflects her professionalism, warmth, and expertise
And Megan? She couldn’t be more excited.
“This is seriously amazing. I never expected this to be so professional and amazing.”
“Truly the best investment I’ve ever made!”
“You have guided me so much and are so professional — wish you could be my life coach.”
Ready to Go From DIY to Done in One Week?
If you’ve been sitting on your big idea — a membership, a new service, a side business you know deserves more — this is your sign. You don’t have to piece it together or figure it all out yourself.
A One-Week Website Design gives you strategy, clarity, and a custom site that’s built to grow with you.
