New Website: Buzzing Creatives
Strategic Website Design
The Challenge:
Tript & Prabh are sisters with a passion for helping creative entrepreneurs grow their businesses online by leveraging social media. As women of color and children of immigrant parents, their business focused on serving other women who felt like outsiders in the creative community.
While they had a website already, it was not well-designed to direct their community members and clients to the right places to find the products, services, and blog posts they were looking for. The layout was not strategic, as new pages were simply added as needed and it was not attracting the dream clients they wanted to serve.
Why do you do what you do?
“We want to help creative entrepreneurs grow their business online by leveraging social media. community is very important to us. We have focused our energy on trying to create a space online where women feel comfortable, can support one another, learn from one another, help one another, ask questions, have conversations, build working relationships, collaborate and develop friendships! This is something we are hoping to work on bringing to the forefront of our business. Our vision is to become a supportive and one-stop place for creative entrepreneurs to connect, learn and develop real friendships and partnerships. we know that a lot of communities for women exist online. but we truly want to empower women , women from all walks of life. Many of the already existing communities are really white washed. and there are a whole lot of women out there that feel left out. We know how much providing those women with a space online along with the educational (and non educational) resources for their businesses can really empower them. To feel confident and independent. For us, it doesn't matter if you know how to speak English fluently, or are not well versed in the online world jargon.”
Who is your dream client?
“Women from all backgrounds are welcome, but we do get a lot of fulfillment working with women that are often forgotten or don't fit the "norm" - women who have so much knowledge and talent but yet don't appear on any of these summits or podcasts. Women of colour, immigrant women or children of immigrant women, who have that immigrant mentality of working hard. and make them believe they too can be up there regardless of their colour, language and background. Although many of them are handmade shop owners, we want to reach women running other sorts of businesses as well.”
What your biggest goal for your business and website?
“We want to increase enrolment in our courses and grow our community, clearly display these two aspects along with growing our email list, to build our authority as Instagram and Pinterest experts.”
The Process:
We started by evaluating the current Buzzing Creatives website to determine which pages were needed and what could be removed or simplified.
Tript & Prabh wanted to maintain the minimal feel of their current website while incorporating all of the elements of their re-brand. By focusing on the most important pages and making navigation simple, we laid out a two phase plan for the design.
During Phase I, we would determine the overall feeling and direction of the website and create the most important pages in time for the yearly launch of their Pinterest course. During Phase II, we would continue to build on the initial design and add pages for the community and services Buzzing Creatives offers.
Once the plan was set, I outlined content we needed so Tript, Prabh, and their team could write the copy and cull the images they wanted to feature.
I mocked-up the major pages for Buzzing Creatives to review and we refined the design over strategy calls and live workshop time. Once the design was approved, I developed each of the pages, including templates for email courses.
FEATURES:
Squarespace website
Custom CSS throughout
Custom navigation elements
Custom font addition
Easy to update
Detailed Services pages
Interactive Community page
What functionality do you need so your website can grow with you?
“The ability to have the community aspect - the hive creative - to be launched maybe next year to be able to grow from here. the ability for us to replicate the pages that are created. we would love to have our branding appear through out, and would love to incorporate the hex pattern and concept as well."
The Outcome:
Buzzing Creatives launched their Pinterest Course and free email course. Tript & Prabh have grown her business and are now reaching more of their dream clients and have been creating services to better service their audience.
Email List Subscribers up 23%
Search Traffic up 13%
Unique Visitors up 79%
Pageviews up 105%
*In the 6 months after launch
