From “Blah and Beige” to Booked and Confident: A VIP Website Refresh for a Naturopathic Doctor
Refresh VIP Day
Naturopathic Doctor
The Challenge: A Website That Was “Fine” — But Far from Strategic
Dr. Kirsten Kessler, founder of Vital Signs Natural Health, helps women navigate the complicated terrain of menopause, digestive struggles, and mental health through foundational naturopathic care. Her 1:1 services include consults, lab work, and personalized follow-ups — but her website wasn’t pulling its weight.
“SEO was almost non-existent. I was hanging on to a website that was ‘fine,’ but I didn’t love.”
Her existing Squarespace site didn’t reflect the expertise or energy behind her work. It felt dull. Disconnected. Frustrating.
She knew what she was good at. But her site wasn’t showing that.
“I know what I am an expert in and I want to convey that message.”
Like many wellness providers, she hesitated to make changes because it felt like too heavy a lift.
“I didn't have enough prepped. I really thought it would be more of a heavy lift to get things together to be ready to be updated.”
But once she committed to the Refresh VIP Day, everything shifted.
The Goal: Clarify Her Message and Build a Site That Reflects Her Real Expertise
Kirsten didn’t need a full rebrand or a ground-up rebuild. She needed:
A better client journey across the entire site
Pages that reflected her dream client and true voice
A boost in SEO visibility (she was only ranking for 8 keywords)
Confidence that her website actually supported her marketing
She had the content. She had the skills. She just needed the right structure, visuals, and strategy to bring it to life.
The Process: A Full-Day Refresh That Elevated Strategy and Design
During the Refresh VIP Day, we tackled everything that had been holding her website back — in one focused, efficient sprint.
Website Design Updates:
Redesigned every page to follow a smoother, more strategic client journey
Customized the mobile design and optimized it for speed
Refined her color palette and photo usage to reflect a more modern, grounded vibe
Built a custom stock image library and optimized every image for fast loading
SEO + Strategy:
Conducted keyword research based on her ideal clients and location
Wrote new SEO titles and descriptions
Fixed behind-the-scenes SEO issues
Updated headlines and messaging to better align with search intent
By the end of the day, her site wasn’t just prettier — it was working smarter.
“Thank you so much! I am excited to watch the video and go through everything. I am so, so glad I did this. I wish I hadn't waited so long!”
Before
After
The Results: A Website That Boosted Visibility and Reignited Her Marketing
After launch, the results started rolling in:
Website visits up 88%
Ranking for 25 keywords (up from 8)
A site that clearly speaks to her dream clients
A fresh wave of marketing motivation and clarity
“Not only is my website awesome now, it was the kick in the pants I needed to finally do a bunch of marketing and promotional stuff I had been thinking about for way too long.”
And the confidence? Night and day.
“I have a ton of confidence in my website and I am beyond relieved that it now reflects the type of service I want to provide for my target demographic.”
Investing in SEO for Your Health and Wellness Business? Start With Your Website.
If your website feels “fine” but not great — or worse, if it’s holding you back from showing up and getting found — a Refresh VIP Day can change that in just one day.
“This feels like the kind of investment in my business that will have an incredible ROI.”
