How a Naturopathic Doctor Website Redesign Helped Book More Clients
One-Week Website Design
Naturopathic Doctor
The Challenge: A Naturopathic Doctor Website in Need of a Makeover
Dr. Adrienne Stein ND, a dedicated naturopathic doctor specializing in functional and natural medicine, was in dire need of a website makeover. She initially built her website on Wix but felt frustrated and overwhelmed by the design and copy. Her previous website did not effectively reflect her practice's essence, style, or methodology, making it challenging to connect with her target clients.
In her own words, Dr. Stein described her previous website as "sales-driven, busy, unclear, cluttered, and not reflective of her personality or practice." She felt that it portrayed a masculine and dogmatic image that was entirely detached from her natural, holistic approach. Determined to make her online presence a true reflection of her practice, she sought professional help to transform her digital identity.
Dr. Stein's challenges were twofold. First, her existing website did not resonate with her holistic, natural medicine approach, causing her to lose potential clients. Second, her limited web design skills and time constraints made it difficult to make the necessary changes on her own. To address these challenges, she wanted a website that was updated, easy to navigate, welcoming, and built trust with her audience. It needed to reflect her business and the types of clients she wanted to attract.
The Solution: A Health and Wellness Custom Website in One Week
I proposed my "Website Design VIP Experience," a one-week, comprehensive process tailored to Dr. Stein's unique requirements. This process comprised five essential phases:
1. Strategy and Design Mood Board for a Custom Website
We began with a detailed strategy guide, including a design mood board, website color palette, font selections, and sitemap. Dr. Stein was given the opportunity to provide feedback to ensure that the design closely aligned with her vision.
2. Creating a Homepage Mockup That Builds Trust
In the subsequent days, I transformed the strategy guide into a fully developed homepage mockup, integrating images and copy. This was the moment that delighted every client, as it allowed Dr. Stein to see precisely how her homepage would look.
3. Producing a User-Friendly and SEO-Optimized Website
Following Dr. Stein's feedback on the mockup, I dedicated a day to construct her entire website, including mobile design and rigorous testing to ensure flawless functionality. I kept Dr. Stein involved by requesting her final input before completing the project.
4. Perfecting the Website with SEO and Domain Connection
As the production phase came to a close, I conducted basic keyword research, implemented SEO strategies, connected newsletters and schedulers, and initiated domain connection for a seamless transition.
5. Empowering Dr. Stein with Website Management Tools
Once her VIP Experience was wrapped up, Dr. Stein received a personalized tutorial video on managing her website, backups of CSS and style settings, and access to our extensive video tutorial library. My goal was to leave her feeling confident in maintaining her website.
Additional Features: Enhancing the Website to Book More Clients
The project also encompassed several vital components, such as designing a 4-page website, transferring her existing blog posts, conducting keyword research, and implementing SEO enhancements. We also created a stock image bank, provided 30 days of support for edits and questions, and offered a website content guide to facilitate copywriting.
Outcome: A Health and Wellness Website That Reflects Her Practice and Values
The result of our collaboration was a website that genuinely reflected Dr. Stein's natural medicine approach and personality. Her new website was updated, easy to navigate, and built trust with her target clients. The clutter was replaced with a welcoming design, which resonated with her business ethos. Not only did her website look and feel better, but it also attracted the clients she desired.
“I love it all!”
Ready to transform your naturopathic medicine website in one week?
When you’re ready to transform your website into a welcoming design that builds trust and converts your right-fit leads into clients, my Website Design VIP Experience is the perfect way to update your website without it taking weeks or months to launch.
