How This Copywriter Ditched DIY for a Conversion Optimized Website
One-Week Website Design
Conversion Copywriter
The Challenge:
When Jennifer of Untamed Creative and I decided to work together, she had a 'weird Wordpress situation' that worked, but took hours to make any updates to.
“Before I worked with Lemon and the Sea, my website was a DIY situation on WordPress. I bought a template and it was fine, but I spent an embarrassing amount of time making it look the way I wanted to it to. And then whenever I wanted to change something, I was afraid. I'm pretty good with technology and yet, anytime I would go in the backend of my WordPress site, I just ended up in the corner crying.”
"I spent probably more time than Friends was on the air figuring out how to make this template look like it wasn't a template and the tiny little tweaks that I wanted to make."
THE DESIGN PROCESS:
Phase 1: Prep
Based on Jennifer’s brand design and inspiration, I created a website strategy guide that included a moodboard to direct the project.
Phase 2: Propose
I also created a mockup of the homepage and used Jennifer’s feedback to make some small adjustments before jumping into Squarespace to develop the entire site.
Phase 3: Produce
The final design is a peaceful, quality and SEO-optimized website that makes it easy for clients to choose the right service for them and book a call.
“The process [of switching to Squarespace] was great. I didn't have to do a thing to switch it over. I just responded to the feedback requests and then I would get more to look at and it was just like really fun.”
FEATURES:
Squarespace 7.1 website
Fluid Engine design for a unique look
Custom design with CSS throughout
SEO optimization for ideal clients
Outcome:
After just one day together, she now has an “adult–emo” website that’s designed to convert clients and that will grow with her business and won’t leave her a “sweaty mess” trying to add blog posts and testimonials.
“I now have a place where when I’m ready to start writing more content for myself I have a place to put it and not have to worry about is it going to be a struggle to put this where I want it to be? I at least know that when I’m ready to write stuff, or I need to add a new page or when I whatever, whatever, I can do it, and it’s not going to be a whole thing. Now I have the approval of a professional that this is going to work, that it looks good, and that potential clients are going to trust me.”
Ready to transform your website?
When you’re ready to transform your website into a welcoming design that builds trust and converts your right-fit leads into clients, my Website Design VIP Day is the perfect way to update your website without it taking weeks or months to launch.
During my Website Design VIP Day, I’ll create a custom design that reflects your brand and is ready to launch in just 8 hours.
