How many pages should my practice website have?
One of the most important decisions you’ll make when strategizing your website is the pages you’ll include and how visitors will move through them.
Every website makes this decision when they choose which pages to add on their menu and in their footer, but not all of them have thought about why they are creating each page and which ones belong in the main menu that most potential patients will use to navigate through the website.
What pages should you have in your main menu?
Your main menu, or the menu that appears at the top of your website with your logo, is the most important place to include links and create a journey for visitors to your website.
Best practice is to have 4-6 links in your website’s main menu and you really want no more than 7 links (unless you’re an e-commerce business). The goal is to choose links that will give leads the information they need without overwhelming them.
I always recommend including the following pages in your main menu:
Home (linked from the logo)
About
Services
Blog
Contact
You can also include a button to book a free consultation or to schedule an appointment.
Should I have FAQ, testimonials, or resources pages?
While FAQ, testimonial, and resource pages can be helpful for website visitors and for organizing information, they shouldn’t be part of your main menu.
If you want to have these pages, the best thing to do is to link them in the footer of your website or to include links on other pages.
I also recommend including your FAQs and testimonials on other pages of your website so they live where people are looking at your services instead of being hidden on a page they might not see.
What pages should I avoid?
Modalities & Industry Information
When I’m reviewing health and wellness practice websites, I often see pages in the main menu that go into detail about the modalities that the practice uses or the history of the industry. These pages may have lots of great information, but they are often overwhelming for people because they want to know if you can help them, not how you’re going to do it.
Instead of a creating a separate page for modalities and background, include it on your services and about pages where it makes sense. You can also write blog posts about the different ways you work with clients, the benefits of them, and how you choose the best option.
Short pages for each service
If you offer a variety of services, the best way to include them on your website is on one services page instead of individual pages with 1-2 paragraphs. Create a section where you talk about the ways you work with patients and include a short description for each.
Pricing/Investment
I will always advocate for putting your pricing on your website, but that doesn’t mean creating a pricing or investment page. Instead, include the price on the page about the service, either as a section or in the FAQs.
For example, when I wanted to get my helix pierced, the website made me click on multiple links to learn about their piercing services, then look at pricing, and go to another page to book an appointment.
A better option would have been a single page about piercing that included the types of piercings they offered, locations, kewerly, and pricing, as well as a link to schedule an appointment.
