How a Clean Acupuncture Website Design Improved SEO and UX
Refresh VIP Day
Acupuncturist
The Challenge: A DIY Website That Wasn’t Ranking (or Working)
Lola Fox-Rabinovich, founder of Luna Body and Mind, had spent months trying to optimize her WordPress site — first on her own, then with help from a virtual assistant and a developer who eventually started outsourcing the work. But the site still felt disorganized and confusing to navigate.
It wasn’t bringing in new patients. It wasn’t showing up in search results. And despite all the effort, it still didn’t reflect the professionalism of her practice.
“A messy website that I was trying to optimize myself or with my developer who started outsourcing work to India.”
When she reached out, Lola wanted a website that actually helped patients book — without duplicate pages, broken links, or SEO issues. She needed someone who could clean things up, implement strategy, and make it easy for clients and search engines to find her services.
The Process: One Refresh VIP Day + Strategic SEO Updates
Lola started with a 90-Minute Refresh to tackle top priorities, and then followed up with a full Refresh VIP Day to complete the redesign, reorganize the site, and make sure SEO was done right.
Here’s what we tackled:
Pages Refreshed or Added:
Updated all existing pages for layout, clarity, and accessibility
Created a new About page to introduce both practitioners
Designed a clear, scannable Services page with individual service pages for SEO
Added an FAQ page to answer common questions and support search visibility
Streamlined the booking process for better client experience
SEO + Strategy:
Researched keywords for acupuncture, ozone therapy, and microneedling
Fixed SEO errors and technical issues
Added or updated meta descriptions, image alt text, and titles for every page
Optimized for mobile and accessibility
“Wow, great job! I love it.”
Homepage Design
Before
After
About Page Design
Before
After
Acupunctture Services Page Design
Before
After
The Results: Higher Visibility, Simpler Booking, and 2x More Clicks
Since launch, Luna Body and Mind has seen impressive growth in both traffic and search performance — and more importantly, clients can now easily find what they’re looking for.
Google first-page keywords increased from 15 to 36
Average keyword position improved from 25 to 19
Quarterly search impressions grew from 77.5k to 94.1k
Clicks from search jumped from 1.09k to 2.03k
And with a simplified layout and clear calls-to-action, the site now works for the practice — helping clients book appointments without frustration.
Ready to Refresh Your Acupuncture Website?
If your site feels clunky or invisible in search results, a Refresh VIP Day gives you a streamlined, SEO-optimized design that reflects the quality of your care — without starting from scratch.
