This is going to be a short post, but it speaks to something that I've been working through lately. If you've been following along for a while, you may have seen some the Inspired Online interviews (you can check them out here) or noticed that I was creating a course all about getting set up and running on Squarespace (if you're interested, the course is here). While I loved creating both of these items, they didn't do nearly as well as I had hoped. And that got me thinking: had I failed at something? Or was something else at work?
Failure doesn't mean you've failed: it just means you tried something that didn't work.
See, running your own business isn't like taking a test in school. There is no concrete measurement for success or failure. There are no right answers. Business is all about experimenting and figuring out what works.
Not only do you have to create something that is helpful and that people need, but the timing, place, and audience all have to line up as well. It's really not as easy as some people would have us believe. It's rare for someone to put out their very first product and have it explode in sales. Almost everything great came after a lot of trial and error. We need to embrace that process in our own businesses.
Don't be afraid to let go of things that aren't working.
Often, when something you think should be the answer to all the problems you're trying to solve just isn't gaining traction, God is making room for something bigger. When I was applying for a going on interviews, but never getting a job offer, it was easy to feel like I was doing something wrong. It's only now, after I've come through it, that I can see how God was working behind the scenes to get me to where I am now.
You can't hold on to something that isn't working just because you worked so hard on it. Or because you're scared to start again. Remember, Einstein "found a thousand ways not to make a light bulb" before he succeeded. There is a lot that goes on behind the face of a business that you don't often see: you aren't alone. And I believe that you're closer to that break through than you think you are. Just keep pushing through. Keep your eyes on God, your message clear, and your purpose in mind. Then be open to see what great things He will do.