Embedding Your Practice Better Booking Information on Squarespace

One of the top suggestions I make to health and wellness practitioners when reviewing and designing their website is to allow people to book their appointments online.

This is especially important if you offer a free consultation as a way to get new leads and want to talk with someone before they become a regular patient.

Instead of making someone call your office, which is probably closed at the times when they are most likely to be searching online for someone to help them address their issues, you can have a calendar available on your website where they can book an appointment with you. This helps your clients because you’re meeting them where they’re at - searching for help at 7pm after a long day of work - and it helps you to eliminate after hours phone calls and interruptions.

The benefits of using Practice Better for your business

I recommend Practice Better to many of my clients because it’s a HIPAA-compliant EHR software built specifically for practitioners in private and group practices. It’s designed to support not only the health of your clients but also the health of your business. Here's what makes Practice Better stand out:

• A user-friendly platform to provide holistic, client-centric care all in one place.

• Systems and tools to help you avoid burnout and time spent on repetitive tasks.

• A community to support you emotionally and professionally.

• A modern client portal that helps your clients achieve their health goals.

• Secure and seamless practitioner-client communication.

Practice Better features include:

• Automated billing & insurance

• Metrics and reporting

• Customized protocols & automations

• Client portal & mobile app

• Online and in-person scheduling

• Charing and AI notetaking

• The ability to sell 1:1 services, group programs, and courses

• Integrations with Google Analytics, Google Calendar, Zapier, Zoom, FullScript, and more

It’s the perfect platform for solo practitioners and small group practices and was designed specifically for mental health professionals, health coaches, nutritionist, personal trainers, naturopathic doctors, functi9oal medicine providers, medical doctors, dietitians, nurse practitioners, and chiropractors.

Creating and Adding your Practice Better Booking link to your website

Once you’ve started your Practice Better account, it’s easy to allow people to book services or free consults directly from your website with a booking widget.

Get Started: Add a Service and Availability in Practice Better

To get started, you’ll need to make sure that you have a service to book and have added your availability to your Practice Better calendar.

The best option: Embedding Your Practice Better Booking Link on Squarespace

Once you have all the basics set up in Practice Better, it’s time to share you calendar. The best way to do this is by creating a Booking Widget for the specific service you want to highlight and embedding it onto a page of your website. By choosing only one service for the widget, you reduce the friction (or number of clicks it takes to do something) of booking and can increase the number of people that actually end up on your calendar.

You can either embed your Practice Better Booking Widget directly onto the relevant services page or you can create a separate page that holds your booking information and link to it with buttons on your other pages.

A few tips to keep in mind:

• If you offer a free consultation, that should be the main call to action throughout your website and should be booked directly through a booking widget

• If you don’t offer a free consult, use your initial or onboarding appointment service as the first booking option

• Make sure to connect your Google Calendar to Practice Better to avoid any scheduling conflicts outside of patient appointments

• You can improve the SEO of your Booking page by adding a headline before the widget and FAQ section answering questions about appointments, your services, insurance, etc.

Another option: Linking to your booking page from Squarespace

You can also link directly to a Booking Page created by Practice Better from your website. This isn’t the best option because visitors will have to select the service they are interested in from the full list of services you offer, but it can work if you use a platform that doesn’t allow you to embed code on your website. If you choose this option, make it very clear on your services page which type of appointment they should be selecting when they get to your booking link.

Everything in this post was done on the free Practice Better plan and paid plans allow even more customization.