This Author and Speaker Got a Website That Supports Her Unique Work
Strategic Website Design
The Challenge:
Karen is an author and speaker who left her corporate position to pursue dream interpretation as a business. Her goal is to teach people that they can have fun and be in charge of their dream journey instead of being tied to the ways that it is being taught by many others in the field.
THE PROCESS:
I designed a strategic website based on Karen’s need to promote her books, share her speaking availability, and have clients book dream interpretation sessions through her website. Together we narrowed in on what clients need to learn before hiring her and then created a simple custom-designed website that makes it easy for people to book with her.
FEATURES:
Squarespace 7.0 website
Custom CSS throughout
Newsletter connection
Outcome:
Within a few days of launching, Karen already had her first paying client and is preparing to release her second book.