4 quick website tweaks when your website visitors aren’t converting into customers

design tips
Written By Samantha Mabe

This spa owner has getting 5,000 or more visitors to her website each week from Instagram, but her conversion rate is much lower than the industry average.

She wants to clean up her messaging and make it easier for clients to chose what will work for them so she can bring in more clients to her spa and her online wellness program.

Watch as I walk through her website page by page and give suggestions on updates she can make.

The main takeaways:

  • Decide on your #1 CTA throughout the website

  • update the headline to be more legible and to include a little more about how you help

  • Simplify your pages and menu to highlight your three main options: membership, spa services, diabetes preventions

  • Create a detailed sales page for the membership on your website

  • Bonus tip: use your blog to bring visitors to your site and answer their questions and objections so they will be ready to buy., Learn more about why I think blogging is such an effective tool for finding new clients here.

Samantha Mabe

I strategically craft websites for the creative small business owner who is passionate about serving her clients and wants to be a part of the design process. I help her stand out as an expert, find more dream clients, increase visibility, and be in control of her website so that she can grow her business and spend more time doing what she loves.


http://www.lemonandthesea.com
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