Whether you're an individual working in a creative field or a small business owner, branding is so important to how you're perceived!
I get it, creating a brand can be really overwhelming and can make you want to curl up in a corner, but it really doesn't have to be difficult. I changed my mind about colors and fonts too many times to count before I came up with the branding that you see here.
Having a great looking, consistent brand can help you look more professional and stand out (and you'll get tons of compliments on your website when people visit it)!
Check out the video below for some simple tips for improving your branding.
You can improve your branding with these three simple steps:
- Keep It Simple: If you've ever visited a website that's an explosion of colors and fonts, you know what a turn off that can be. Instead, stick to just three or four colors (with a few "extras" for special projects) and two fonts. You want to make sure he colors and fonts you've picked work well together, so if you aren't a designer (or even if you are) you may want to have a friend or fellow creative take a look and give you some feedback. You can even send your ideas over to me and I'll take a look!
- Pick a Pattern: This is really going to help you stand out, especially if you have printed materials. You can have a custom designed pattern created or you can pick something simple and adjust it to match your brand colors, but either way, using a pattern throughout your brand can help others start to recognize you at a glance. Just make sure that you don't overdo it. Use your pattern as a border or header for your documents, not as a full page background.
- Create Consistency: This can be where you might be stumbling and that's totally okay. When you're trying to grow a brand on your own, it takes a lot of work and designing each and every image, contract, and invoice can be overwhelming. Having a brand design can only help here because once you've created one thing, you can use that as a template for everything else. You want everything to look similar because you want people to know that they all belong to you!
If you're struggling to create a brand that's both beautiful and consistent, I've created a checklist just for you! You'll be able to write down each of your colors (including the hex codes), your fonts, and your pattern and then go through the lists of web and print materials where you should be applying your brand.
What can you do today to start improving your branding? Comment below or shoot me an email and let me know! I'd love to see what you're working on and give you some feedback and encouragement on this journey.