The Strategic Website Design Roadmap

A Website Design Process that Supports Your Big Goals

Building an online business gives you the freedom to do what you love while still earning what you’re worth isn’t easy, but it is possible. I've spent the last 3 years learning about what online businesses need and perfecting my Strategic Website Design Roadmap method to help creative entrepreneurs who feel are tired of a website template that doesn't show off their expertise.

The Strategic Website Design Roadmap was created for the business owner who:

  • has already invested in finding her dream client and learning what sets her apart and wants a custom, one-on-one experience
  • knows she needs a website that reflects her expertise and helps her business grow, but doesn’t know where to start
  • loves the idea of getting to meet with a designer in person so they can really help you get to the bottom of what she really need
  • wants  a process that’s laid out with deadlines set and clear instructions that ends in a website that fits her vision

I know that it’s not about having a perfect website with all the bells and whistles - it’s about having one that shares your message, represents you in the right way, and attracts your dreamiest clients so your business can grow.

How it Works

my signature strategic website design method

The goal of this entire process to work in side-by-side to craft a website strategy and design that helps your business grow and gives you more time to spend doing what you love.
 

 

I | Website Strategy

This phase is all about gathering information and making sure your new website will be absolutely unique, completely user-friendly, and strategically designed to showcase your expertise and attract your dream clients.
This is the phase that will require the most time from you – completeing workbooks and creating content takes most people much longer than anticipated, so plan to focus on this during the strategy and design phases.

II | Website Design

This phase is the part where you get to see what your website will look like. You’ll be spending most of your time creating content, but you’ll also get sneak peeks of the design as it comes together.
The overall design will be based on your inspiration & questionnaire answers and each page will be optimized to help you reach those big goals (that’s why the strategy part is so important).

III | Website Development & Testing

During this phase, you can sit back and enjoy a weekly check-in email while focusing on your business.
Towards the end of this phase, I will send you a link to the designed and developed website so you can check it out before requesting any final changes.

IV | Launch

Now is when you get to pop the champagne (or La Croix) and celebrate your website launch.

V | On-Going Strategy

The design isn’t done once your website launches. In order to have a website that helps you reach those big goals, I’ll be checking analytics and suggesting changes we can make to improve the website.

 Samantha Mabe, strategic website design at Lemon and the Sea, strategic website design with beauty and brains
 The Strategic Website Design Roadmap for Samantha Mabe, strategic website design at Lemon and the Sea, strategic website design with beauty and brains

My Clients Tell Me

 

How to Hire Me

Website design doesn't have to be scary - and you don't have to hire someone and hope for the best. Through a collaborative design process, tutorial videos, and post-launch support, I partner with you to create a website that brainy and beautiful.

 
 Website Customization on Squarespace and Showit

option 1:
Website customization

To find success, you just need a few tweaks to  create a website that fits your style and brand.

Includes:

  • Website Planning
  • Concept Design
  • Website Customization
  • Design Review
  • Website Testing
  • Tutorials & Training
  • Strategy and Design Calls
  • On-going Support from Lemon and the Sea

Timeframe: Starting at 2 Weeks

Investment: Starting at $700

 The Strategic Website Design Roadmap on Squarespace and Showit for strategic website design with beauty and brains

Option 2:
Informational Website Design

When you're ready to update your website, you need a design that fits your brand and helps you reach those big goals.

Includes:

  • Website Planning
  • Concept Design
  • Content To-Do List
  • Website Design
  • Design Review
  • Website Testing
  • Tutorials & Training
  • Strategy and Design Calls
  • On-going Support from Lemon and the Sea

Timeframe: 4 Months

Investment: $4,000

My Most Popular Option!

 The Strategic Website Design Roadmap on Squarespace and Showit for strategic website design with beauty and brains

Option 2:
ecommerce Website Design

Start or update your online store with a system that makes it easy.

Includes:

  • Website Planning
  • Concept Design
  • Content To-Do List
  • Website Design
  • Design Review
  • Website Testing
  • Tutorials & Training
  • Strategy and Design Calls
  • On-going Support from Lemon and the Sea

Timeframe: 5 Months

Investment: $5,000

I loved the process Samantha set up. It felt easy to express what I wanted and she was able to take that and create something truly beautiful. We were in constant communication and she went above and beyond to give me a variety of options until I decided on what I wanted.
— Astrid Delgado | Astrid Stars

My Work

You can take my word for it or you can check out my work.
I feel so blessed to work alongside inspiring clients and have fun while doing it.


Because I take on a very limited number of new clients each year to ensure that each projects gets the time and attention it deserves, I'm typically booked out several weeks. Let's start a conversation and get your project on the calendar!