Today I’m talking about sales page design with Christi Cooper. This is a really fun episode because while we’ve covered service page design before, this is a whole different beast. We talk about the difference between a sales page and a services page and some of the technical aspect including how long your sales page should be. We also discuss where you can build your sales page and what should be included, and Christi gives some design tips for those of us who will be DIYing to start out.
Connect with Christi:
Christi Cooper is the principal designer and creative strategist at Cooper & Heart Creative where she works with online educators and coaches to help them grow their businesses through beautiful, conversion-focused sales pages and websites that connect with their people in an impactful way.
The difference between a sales page and a services page
How long your sales page should be
Different platforms where you can design and host your sales page
What should be included on a sales page
Why good design is so important
Working with a sales page designer
Tips for designing your own sales page
Common design mistakes
Make sure you're hitting the key points in your copy
Assess your design
Make sure your call to action buttons stand out and are clear about the next steps