Today I’m talking about finding keywords for your website and some SEO basics. Many of my clients struggle with SEO and some of them don’t even understand what it is, and so I wanted to get on the show today and go over what SEO is, why it’s important for your business, and how you can work on your website so that your SEO is better.
If you’ve ever gone into a Facebook group and seen people asking about SEO, search engines, or keywords and you’re not sure what that means or how you can apply it to your business, this episode is for you.
You can also download the SEO Content Guide I use with my clients at http://www.lemonandthesea.com/episode38.
What is SEO
How SEO works and why it’s important for your business
What you can do to improve your SEO
How to find relevant keywords and phrases
The importance of unique page titles
Meta descriptions and what they’re used for
Why you should update your old content
How to use internal linking
The importance of external linking and social proof
My best practices and implementation tips for all 6 areas you should be focusing on