Creating an Effective Call-to-Action


Today I’m talking about creating an effective call-to-action. Calls to action are something that appear on every website, so I wanted to take some time to talk about what makes a good one and gets people on your website to convert in the way that you want them to.

Topics Discussed:

  • What a call-to-action is and why it’s an important part of your website

  • Where to put a call-to-action on your website

  • Choosing the right call-to-action based on the page of your website

  • Writing an effective call-to-action

  • How to use design to encourage visitors to take action

Action Steps:

  1. Make sure every page of your website has a call-to-action

  2. Update your call-to-action text to encourage action

  3. Review your call to action design to make sure it stands out


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