Standing Out in a Crowded Industry with Marva Goss
Today I’m talking with Marva Goss all about standing out in a crowded industry. We cover a lot of topics including why standing out in a crowded market is so important, how you can figure out what makes you different, and how you can build your visibility with your dream clients.
We also tackle the question of why being visible actually a benefit to your clients. Plus, Marva gives us a few steps that we can take today to stand out and get noticed online.
Connect with Marva
Marva is the brand + content strategist behind Marva J. Coaching Co. Marva helps female creatives position themselves as the go-to expert in their industry, while building a brand they're excited about. Marva is a veteran turned life coach turned strategist that encourages her clients to step out of their comfort zones to build an online presence that stands out from the rest.
Topics Discussed:
When to work with a brand strategist
Why standing out a crowded market is important
How you can figure out what makes you different
“Your greatest selling point is you”
Why connecting with people on an emotional level is the most effective way to find clients who align with you
How to know what to share about the personal side
Building your visibility with your dream clients
How to know what to share and what to keep to yourself (at least for now)
Why planning your content in advance really helps you be visible
How to engage authentically in Facebook groups
Building trust and saying the hard things
Sharing your story
