Turning Your Signature Service into a Course with Mariana Peña
I’m excited to cover this topic with Mariana because it’s something so many service-based business owners are considering as they plan for business growth. We start by talking about why creating a course from your signature service is beneficial for your business and how to know if a course is right for you. Mariana shares what you need to have ready before creating a course and the steps to go from service to course. She also shares about the difference in your visibility efforts when promoting a course and common mistakes she sees business owners make.
Topics Discussed:
Why it’s beneficial to create a course from your signature service
How to know if having a course is right for our business
What you need in place to turn a service into a course
The steps you need to take to start transforming our signature service into a course
Creating a course that keeps people engaged and getting results
Tips for switching your visibility efforts to focus more on reaching students for your course
Mistakes people make when creating a course
Connect with Mariana:
Mariana Peña is an instructional designer for purpose-driven online business owners who want to develop a red-hot, unique-to-them signature service or certification program that feels like a true representation of them and transforms their clients on a deliciously and unusually deep level.
