Using Voice of Customer Research to Convert More Clients with Jennifer Curfman
Today I'm talking with Jennifer Curfman of Untamed Creative, and we are discussing all things voice of customer research and I'm so excited. We are really going to dive into what voice of customer research is, but also why it's important and how it can help you be more profitable in your business.
Jennifer is the owner of Untamed Creative slash copywriter on a mission to destroy how you think your copy should sound and help you come as you are. She's written sales pages, websites, and emails for clients in a variety of industries like coaching, finance, and systems, the secret sauce she zones in on voice of customer data to fuel her copywriting projects so you can reach your dreamiest clients.
[00:00:00] Samantha Mabe: Hi, Jennifer. Thanks so much for coming on the podcast.
[00:00:04] Jennifer Curfman: Yes, you're so welcome. I'm so excited.
[00:00:07] Samantha Mabe: I read your bio, but can you tell us a little bit about your journey in your business and really how you've made it profitable?
Jennifer's journey to profitability
[00:00:16] Jennifer Curfman: I'll begin at the beginning. So I used to work as an employee as a copywriter employee. And so I was writing for a systems coach and that was, you know, that was fine. Um, that was like officially my first. Introduction into being paid writer and I was like, hold on, I can do this. And this is, this could be my job. Like, it was such a weird concept to me.
[00:00:45] Jennifer Curfman: And, so I did that for a while and then I realized I just really wanted to serve more people and I have This thing where I just can't sit still. So I realized that, yeah, I can help more people. I can go out on my own. I can kind of make my own rules. And so I did just that and mostly It was because I was a little bit scared to do it. And I was like, all right, well then I have to try.
[00:01:13] Jennifer Curfman: So I launched my own business on team creative, and then I've just been out, out here sling in words, and it's been super fun. In terms of like how to make it profitable, keeping it, keeping things simple. I totally have that thing where I will be like, oh, people are using Kajabi. Should I be using it? And, you know, and like, um, try to try to spread myself way too thin. Um, and so I have been able to, it took, it took me a minute, but I have been able to like rein that back and just focus on one thing at a time. For the most part. I'm not going to pretend like I'm perfect over here because like, it totally, um, can get a little squirly, but it's also just part of my personality. So I try to honor that sometimes too. It's been amazing. It's super fun.
[00:02:08] Samantha Mabe: Yeah, and I think there's always experimentation in business, but it is really helpful when you can simplify things. Cuz then you're not, you're not even having to pay for like softwares you don't use like Kajabi if you're not trying everything out all the time. Cause that is expensive.
[00:02:26] Jennifer Curfman: Oh hell yeah. I mean, I know it helpful for people who need all that functionality, but I don't. I learned a long time ago to make what you have worked for you until it doesn't work anymore. So that's what I've been trying to do. And it's, it definitely helps.
[00:02:45] Jennifer Curfman: It's kind of like coming back to your core values. Like if you're like, should I do this? And then wondering if it aligns with you, it's, it's pretty much the same thing. Like, well, this is really serve me or is it just exciting? Cause it's new. Mm-hmm and so, yeah, just kind of going back to. Every time I'm questioning something really going to help .
The importance of Voice of Customer research in copywriting
[00:03:04] Samantha Mabe: So today we're talking about voice of customer research, and I'm really excited about this because we've talked about some copywriting. I have lots of clients who struggle with copywriting, and I think this is part of what people miss that makes it so hard to then feel like, oh, well, I don't know what to say. I don't know how to get my message across to people. So I'm really excited about this episode.
[00:03:31] Samantha Mabe: But I want you to tell us what the point, what is the point of voice of customer? Why not just write without doing this research part that we don't want to do? Cuz we have to talk to people.
[00:03:44] Jennifer Curfman: Oh, talking to people. Oh yeah. Let me just start by saying, do you like writing from scratch? Most people don't. I know I call it this and I don't know if it's true, but like, I feel like this is copywriting's best kept secret because, but like, it's not a secret it's out there.
[00:03:59] Jennifer Curfman: I know that it can be very intimidating to pull up a Google doc and be like, I'm going to write a sales page right now. The cursor's just blinking at you and you're like, ' I don't know how to start.' So when that is intimidating, perfect. Pull up your voice to customer research and start combing through that and just see what comes out of it because when you are using exactly what your customers or your ideal customers are using, the same language, when you're using that same language to describe your offer, it's going to resonate with them immediately.
[00:04:37] Jennifer Curfman: And sometimes it's really hard when you are the one creating the offer. Even if you kind of are, or maybe used to be the ideal customer. You're still too close to it. So it's really hard to pull out exactly the right language, um, that people you want to purchase it are using, unless you're actually asking them or unless you're creeping on them in the internet.
[00:05:03] Jennifer Curfman: The importance of it is not starting from scratch, is having somewhere to pull snippets from. My writing process, and the one I recommend to people who are doing a DIY approach, is just to gather as much research as you can. Within reason don't spend eight hours on it, but like gather your research, open up a blank document and just see what flows out of you. It doesn't have to make sense. It just has to be something because often what'll happen is you'll start writing and you get into this flow. And the next thing you know, you've got stuff you can actually use.
[00:05:43] Jennifer Curfman: So the voice of customer research, I mean the benefits of threefold they're, like. One gives you a jumping off point a springboard, if you will. Two, it describes your offer in the exact words that your ideal folks are using. And three, it just makes everything more real and relatable.
[00:06:17] Samantha Mabe: Yeah. I think what we fall into, like, as a designer, I'm talking about website design in terms that I would talk to another designer. And that's not what people know, that's not what they care about. They don't care about the UX/UI stuff. They want people to have a good experience, but they don't know, like, that's not how they're saying it.
[00:06:41] Samantha Mabe: And so when I'm putting that on my website, people are like, well, that, that doesn't matter. That's not important. And so when we can get the actual words people use, then we're not trying to guess at it.
[00:06:55] Jennifer Curfman: Yeah. And that's like one of the. Biggest boo boos that people make when they are like, oh, but I'm using the research that I got. Or like I heard someone say this in a call and so they'll hear what they're saying. And then they'll like, change, they'll like paraphrase it. And sometimes you can, because maybe the context doesn't make sense or like whatever, sometimes it's okay. But for the most part, like if you can stick to verbatim what people are saying and the actual, like pull out those vocab words that's going to be the gold nuggets. Don't hear what they're saying and then say, okay, this is what they actually are me. Like, no, right? Try to stick to what it actually is. Um, and yeah, you're absolutely right. You're a web designer, people are probably haven't done this research, but like, people are probably like, man, I really wish people weren't bouncing off my site so quick. Um, okay, so that's something you can use or if you hear, you know, a business owner saying, like, I just don't understand why people aren't converting. So it's, you're saying similar things, but when you're saying it in the way that they're saying it just resonates.
How Jennifer conducts VOC research for her clients
[00:08:11] Samantha Mabe: Yeah. So for you do some of this work with your clients, how do you go about that? How do you get all of this research done without spending hours and hours and like having to creep on every part of the internet?
[00:08:27] Jennifer Curfman: I mean, of course there is the risk of a rabbit hole, but, um, I try to stick to an hour of research outside of their clients that they already have, um, or that they've already worked with. So I have a VideoAsk survey set up. So part of the process, when someone works with me, is they send out this survey it's already done. They just have to email their clients with the template I give them. And then they just, Reply. And so I take all of that data and I put it in this extremely cute spreadsheet.
[00:09:02] Jennifer Curfman: And it's just organized in a way that makes it well, it makes it really easy for me to comb through when it's actually like writing time, but then they can use it forever after. I organize it in a way. So it's like you can filter through snippets of pain points specifically. Uh, you can say like, oh, what, what were people saying about like, why they hired me specifically their USP.
[00:09:26] Jennifer Curfman: So it's really helpful. Um, a spreadsheet is, you know, user friendly, but also it's just something that they can keep adding to as they go on, as they get more offers that they, you know, put out whatever. How I go about having them get it for their clients, but then, um, yeah, I just have to set a timer for an hour if I'm doing external market research, if I'm like digging in, you know, YouTube comments or if I'm like, Trying to creep in some Facebook groups or whatever it is, but, um, just setting a time limit because you're not going to learn everything. And for the most part, like you can get what you need from the surveys and from an hours worth of time. It's totally enough. Um, and also the, the client or the business owner, like they also can offer anything that they've gathered throughout the time building that offer. They have their own insight, um, as to why they created it, who they created it for, that kind of stuff. Um, so just between those three things, you can get plenty of information and enough to at least get something out there and test it, see how it converts.
[00:10:36] Samantha Mabe: Yep. And I always tell people that you've got to test just like you test your design to see if it's going to hurt. You have to test your copy because you might think it's great and it sounds awesome, but it still may not resonate quite the way that it is. And that's, that's where you have to test and change and be willing to like work through that process instead of expecting it to like, oh, I launched my new sales page and now I've got a hundred customers right away.
[00:11:07] Jennifer Curfman: That was a magic wand. yeah. yeah, yeah, totally. You got a test. Um, I mean, one of another, one of my biggest like life mottos is what can I delete? Because sometimes you get really attached to, I mean, this is also when writing websites are like really whatever, but like, you get attached to a really funny phrase that you thought of, or like a really cool whatever. Sometimes it's just, it's more than you need mm-hmm so sometimes you just gotta delete stuff.
[00:11:43] Jennifer Curfman: One of the things that I like yes, testing is, is great, but one question that I get a lot is like, how long do you test something out before, you know, it's not working? Um, really, it really depends. I like a rule of three. It depends on the thing, but three weeks, three months, you know, whatever, um, makes sense for the, for the offer for the thing. But when you do decide you're going to make a change, like don't go change everything. There'll be changing the design and the copy and the delivery. Cause then you'll never know what it was. One thing at a time, if you're going to change some stuff on your opt in page, pick one thing and test it out.
Secondary research on social media
[00:12:29] Samantha Mabe: Yeah. So, I'm curious, do you always do kind of that secondary research combing the internet if somebody's had clients go through whatever service or do you think just the information from past clients is enough?
[00:12:48] Jennifer Curfman: Um, usually the client information is enough. It depends. Yeah. If they've sold the offer before and they've been selling it, then the client intel is enough because they've been through it and they have real life experience with it. Um, but it doesn't hurt to at least just pop in to see, especially when you're looking for pain points.
[00:13:16]Jennifer Curfman: I don't like to focus on the pain points, but they are important to know. You have to know what people are trying to overcome. I don't personally follow like the agitating pain points. I'm more into the pleasure points. Uh, that's what we're going for. We're trying to make lives better. Um, so I still do need to know what people are. So sometimes if I look through the survey results or whatever, and I feel like something's missing, of course, yes. I can go back and always, um, creep on someone and figure out what else I can kind of add to like Azure that part up. But, um, if someone sold their offer before and they have client survey data, that's like robust then, You don't need to use a ton of time.
[00:14:05] Samantha Mabe: OK. So just kind of fill in where it might be sparse.
[00:14:10] Jennifer Curfman: Yeah. And it depends on the topic too. Like if I've written on the topic before, it's a lot easier, um, for me to fill in the blanks. If it's about systems or if it's about, you know, um, your monthly bookkeeping or whatever, like I can fill that in. That's just because that's like my experience. I have a lot of, you know, I've written a lot of stuff for those industries.
Common mistakes when collecting customer data and VOC
[00:14:33] Samantha Mabe: So what are some things you, people you see people do that are like mistakes when they're collecting data?
[00:14:42] Jennifer Curfman: Not collecting it at all. I would say like a, a best practice or like a more efficient way, um, to go about it is to do what I do which is just organizing your information by snippet, not by like a full. You don't want a paragraph in your spreadsheet where it's like all this information, and then this is the part that is actually, you know. You have one line up here, that's about one thing and another line that's about something, you know? So I like to just do it in little snippy. Um, it makes it so much easier to go through.
[00:15:22] Jennifer Curfman: Yeah, cause you're not really, like, this is not, I'm going to put this as a testimonial on my website. This is more research to write. So you're not, it doesn't matter if you tear it apart a little bit.
[00:15:34] Jennifer Curfman: Correct? I do have 'em whole like they're whole in another page. But, but I'm glad you said that because no, you're not going to. Necessarily use it as a full on testimonial on your website, but what if it was like a headline or what if it inspired a headline on your website, your sales page, whatever. Um, so you can use those things for so many other purposes than just like inspiring copy.
[00:16:06] Jennifer Curfman: It's also really helpful for content ideas. So, you know, you're wondering what should I make content on today? Um, I have a whole list of pain points that my ideal customer said that they went through. Okay, you just go through that list and you're like, oh, well I'll make one about this and how to overcome it using my thing, you know? So it's a, it's a gift that keeps on giving. Honestly. It's so good.
[00:16:32] Samantha Mabe: Yeah. That makes a lot of sense. Do you have any other best practices as far as like collecting data or ways that you can use it, that, you know, people, you know, if you're going to all this effort, people want to make sure that they're getting the most out of it.
[00:16:49] Jennifer Curfman: Yes. Okay. So collecting it, I do the VideoAsk. I have it set up so that clients don't have to do it themselves. Um, and I also don't have to jump on zoom with their clients and like take time out of their day. They have to take time to like, do the, do the survey, but it's a lot, um, more passive and they can come back to it when they want.
[00:17:10] Jennifer Curfman: But if you're collecting it for yourself, Try to get on zoom with your favorite clients because people will 100%, they will expand more on an answer than they will when they're typing it out, you will get so much more information out of them and try to, you can use like Descript or Otter.ai.
[00:17:40] Jennifer Curfman: Transcribe that call, highlight, you can pull the little snippets out of the transcript, and then put 'em your spreadsheet, but talk to people like that's the biggest thing is talk to people.
[00:17:53] Jennifer Curfman: I used to interview other people's clients for them, and that just incredibly helpful. Um, and then I found VideoAsk and I was like, yeah, that's better because they can choose to type or talk. So it's, it's great.
[00:18:09] Jennifer Curfman: The other part of your question was how to use it in your, um, your content creation which obviously could take form in however, whatever you like to do. Could be, you know, tos and podcasts and blogs and whatever. But use those, and not just the pain points, use the benefits that people are saying. One of the categories that I always recommend is USP, which is unique selling proposition. So like, why did they pick. Why do they pick you over, you know, copywriter B over here. So I think that's huge. And that is something that, um, like if you're turning that into content that just helps people connect with you. They're like, oh, you have it a toddler too. Oh, that's great. So do I. It makes immediately makes it more, um, more relatable and then they feel like they know you a little bit better. Using the VOC data for content is just so good.
[00:19:05] Jennifer Curfman: Also just going through and auditing the content or the copy that you already have. you know, like, yes, we, we do this when we're writing something new, but for example, if you're using it, um, to write a sales page, my guess is you already have a website maybe, that you wrote, you know, a while back or whatever. So using that to go through and say, oh, how are people describing the transformation that I helped them? Okay. Well, can I sprinkle that in here a little bit better or whatever, um, using it for newsletter topics. So this goes on, I feel like I could go on forever.
Questions to ask during client offboarding to collect VOC
[00:19:44] Samantha Mabe: I started asking people like why they picked me over somebody else. And the answers always surprise me. And like a lot of times what I've seen is people are like, oh, well, I interviewed these other designers and I just liked your process better, I liked that you could get it done faster. And I was like, I didn't even know they were talking to other people. Oh yeah. So it's really interesting to hear. Their thought process of this is why I chose you. Even if that's not what we think the reason might be.
[00:20:16] Jennifer Curfman: Yeah. It's amazing what happens when you ask questions? Ask people questions, um, after they work with you immediately, if you don't have like a survey or whatever set up for offboarding, just ask them, how was it?
[00:20:30] Jennifer Curfman: And there are pretty much four core questions that I always, always, always tell people to ask after they work with somebody. What were you going through in your business or your life, whatever, um, that made you seek out a solution?
[00:20:46] Jennifer Curfman: Number two is why did you pick me? Number three is, did you have any doubts before you like signed on the dotted line side note? This is really good for overcoming objections. Like anything that's going through someone's mind before they push that book now button, you can use that and immediately, um, overcome them because you know that they're going to.
[00:21:16] Jennifer Curfman: For example, if you are a copywriter and you are selling a sales page service, people might think something like Their objection, maybe like, okay, well, does it really have to be this long? You know, that's the question that I've gotten before. So that can be just casually part of the copy where it's like, Hey, why is this so long? FAQ section is so helpful for overcoming objections. Okay. Sorry. I, I derailed. So the fourth question is how has your life improved since working with me? And those are your benefits. It's amazing.
[00:22:03] Samantha Mabe: Yeah. So I love those and I. That is what I've been refining so much in my process is like, what do I ask people? I was reminded recently, like with a service like mine and even a service like yours, where you're doing copywriting, they will have immediate benefits, but they're also going to have like longer term benefits.
[00:22:24] Samantha Mabe: So it can be helpful to go back to get that information later. Oh, well, after our, your sales page launched, then I sold, I sold out my course in 48 hours or something like that. They're not going to know that the day or the week it launches. Um, and it's just helpful to gather all of that data to go through the whole process instead of having them like sit down and compose their answers.
[00:22:51] Samantha Mabe: And I think that's where the VideoAsk or the zoom interviews, like you mentioned is helpful, is like, just get people to verbalize their answers instead of composing something that sounds really good that maybe they're not using the language they normally would.
[00:23:06] Jennifer Curfman: Yeah. People often will write different than they would talk about it. And so, yeah, I love, I love doing a video for that exact reason. Like people, me included, will go off on like a little tangent and just start spilling their guts. And it's like so helpful and it's um, it's awesome.
[00:23:31] Jennifer Curfman: And one question I get a lot too, is do you incentivize these surveys for feedback? And my answer is no it's up to you. Um, but for the most part, people, I love a survey because I know it. The business owner. Um, so for most part, people are willing to do it, especially if they had a really good experience, right, they're going to want to help attract more people for you. So, um, I don't, that doesn't mean that you can't. I mean, obviously Oprah, whatever you want, Starbucks gift card, you get one you don't mind like, that's fine.
[00:24:08] Jennifer Curfman: But I love just asking because you never know. And to your point of calling back a month down the road or whatever. Yes. I have an automated thing for right after they work with me, but then I also have another one for six weeks and, um, three months. So they get automated emails from me just saying like, Hey, just checking in. How is your whatever offer I did for them? Because exactly what you said, they can be like, oh my gosh. Now that I've actually implemented the sales page that you wrote for me, like, yeah, I have sold whatever $10,000 of my offer. And then that's amazing. And then you get to celebrate with them.
How Jennifer's clients have benefited from VOC research
[00:24:56] Samantha Mabe: I'd love if you could really pinpoint a way you've seen your clients use this voice of customer data. To convert people like new clients or new customers, how are they using this research to really see more profit in their business?
[00:25:18] Jennifer Curfman: Hmm. So I especially love this for when you have a brand new offer and you need a sales page for it. It's really hard to know what to say when it's a brand new offer that nobody's ever experienced. Um, so it's hard to get that, like the benefit. Um, but one thing that I've seen is pulling from the business owners experience. Um, one thing that I really like to do in that instance is, well, how can you apply your own life. Why'd you create this? So pulling from your own experience first, you are a good resource for your own data and then using any previous clients that you've ever worked with and grabbing that data from how you helped them. It doesn't have to be the same exact offer, but like how did you help them? How did you take them from point a to point B? What was it like to work with you? That's something that you can use across the board.
[00:26:34] Samantha Mabe: That's so helpful because I think, and that I've done this in my own, like head is, I've got this new offer. It's an awesome idea. Everybody's going to love it. And then I put it out there with like the things I've just kind of made up about what the benefits are and nobody buys it. But if you do some research and you can really figure out what your client is going to see as a benefit, what they, what problem this is actually going to address for them that you're putting in like the same amount of time, but you're actually seeing a return because people are like, oh yes, this is what I want. Even if it's the same service, if you can put it in their voice, then they're going to be a whole lot more willing to jump on and like pay you money to do your thing.
[00:27:23] Jennifer Curfman: I'm a big fan of offering it to your ideal. Like, do you have a dream client or a business friend that, you know, would benefit from your offer, give it to them or, or give 'em a dis you know, I'm not going to say give something for free if you don't want to, but, um, Well, maybe, um, and just in exchange for, can you just gimme your honest feedback or here's a, um, you know, a reduced price because you're my first one. And just say, by the way, this isn't going to be perfect, and it's okay because you're going to help me make it perfect.
[00:28:02] Jennifer Curfman: I've done that for people. I'm more than happy to because, um, that'll help for sure. Get a great testimonial, slap it on the sales page. Bam. You can get amazing feedback from somebody who like feels comfortable enough to tell you this did not work. This wasn't good, you know? But if you, if you don't want to do that, that is fine too. Another thing you can do is just say, Hey, you would be a dream client for this. Can I just ask you a few questions about like, what's going on with you right now or what you're looking for? Or what would you say to something like this? You know?
[00:28:41] Samantha Mabe: Yeah. I, I think all of that's really helpful and sometimes it is really nice to test out a new service on somebody that like, you already know, you already have a relationship with. So. When something goes weird or it runs over time or whatever you, they understand because they've been there, you know, that like, you're not going to be getting emails telling you that you're a terrible service provider cuz they understand like what's going on. They know that this was kind of a beta test.
[00:29:10] Samantha Mabe: And that for me, like when I did my first VIP Day, it was. My real estate agent, who sold us our house. And I told her, I was like, I'm trying this out. You're the first one. And it was so much easier to know that if I didn't get it done at the end of the day, she wasn't going to freak out. She wasn't like this has to be finished. So I was able to relax and kind of go through it and make sure that the process was going to work before I sold it to people I didn't know.
[00:29:41] Jennifer Curfman: Yep. Um, because yeah, it's scary. I don't care how comfortable I am with a client, I still panic as soon as they sign the contract, I'm like, oh my God, I have to do this work now. There's just a lot of what if, like, what if you know? And so, um, I don't care if I'm doing a trade for somebody. I don't care if they're paying me full price. I don't care. I still get a little bit of anxiety when I actually have to do the thing.
[00:30:08] Jennifer Curfman: But the feedback component of it is a lot more relaxed because you don't have to worry, am I going to get, you know, an email a few days later saying like, I'm so disappointed , or worse silence where you're like, how, how do they feel? Um, so yeah, I, I love, I love a biz besty or somebody that you can just say, you're not going to hurt my feelings. Please tell me what you think.
The impact of building business relationships
[00:30:41] Samantha Mabe: I want to wrap up and ask you what the most impactful decision is that you've made in your business and why?
[00:30:50] Jennifer Curfman: Oh, talking, talking to people, um, talking to people a hundred percent, like creating relationships with other business owners has been so. It's been so beneficial. And I don't mean in a way of like, they've brought me all these clients like it. That is a part of it. But just having relationships with people who understand what you're talking about.
[00:31:18] Jennifer Curfman: Cuz you know, my husband, he looks at me like I have lobsters coming outta my ears when I'm explaining like, oh yeah, today I wrote a whatever. it's very isolating, right, to be in a world of like people with normy jobs. So relationships with people who understand what you do, um, is so beneficial for your like mental health.
[00:31:40] Jennifer Curfman: Um, and also having somebody or a few somebody that you feel like you have. Uh, the ability to use them as like a sounding board where you're like, I cannot tell you how many times I've Voxered some of my like business friends. And I'm like, okay, I have this idea. This is stupid . And it's just so helpful to be able to again, have that reliable source where they can say yes, that is stupid, whatever, but it won't hurt your feelings.
[00:32:08] Jennifer Curfman: And I've been able to refer clients to my business circle. Um, I've been able to refer clients to them. And vice versa. Like I've had people say, oh yeah, reach out. You know, sometimes, um, this just happened the other day.
[00:32:21] Samantha Mabe: Yeah. I love that part and I feel like that is the piece in my business, I've been doing business for like seven years, and the times when I'm really working on like building those relationships, either with new people or just concentrating on like developing relationships with people I've already met, that's when I see the most growth, because I can get feedback, but people also know what I'm doing so that they can refer me to other people. It's so much easier for them to like, be a cheerleader for you when you're feeling down instead of like trying to get out of that yourself.
[00:32:57] Samantha Mabe: Somebody told me like, I was the queen of websites and I was like that. I would never say that about myself, but I love that other people think that I'm like really good at this, cuz it's really so easy to look, well, I'm just one website designer and I'm sea of a million people and when you've got those relationships, they can really help highlight all of that for you. That then makes it easier to keep going. Cause this can be hard.
[00:33:27] Jennifer Curfman: Yep. Yes. To all of that. Um, I can't tell you how many times I've been like. I've made a huge mistake, you know, like what am I doing? And then in those moments, I just pick up my little phone and I'm like, you know, help. Sometimes you just need that confidence boost, um, from someone to understand the struggle. I cannot emphasize enough, like how helpful it has been to have relationships that are meaningful.
Connect with Jennifer online and get her free Voice of Customer course
[00:33:59] Samantha Mabe: All right. So as we wrap up, where can people find and connect with you online if they've got more questions or they want to learn more about voice of customer data and research, where can they do all of that?
[00:34:13] Jennifer Curfman: Well, the internet, it's an amazing place. So I obviously have a website untamed dash creative. Because the un-dashed one was like $2,000. Anyway. Untamed creative.com and then Instagram, untamed dot creative. And then TikTok is the same.
[00:34:34] Jennifer Curfman: And if you want like more information about voice of customer data, honey, I have an amazing free thing for you. And I'm not being dramatic, but it is so good, like, I'm really proud of it and I've gotten so many amazing comments from people or like DMs or whatever from people who are like, this helped me so much. So if you want that to be you, I have a voice customer data course. It's free. It's an email every day, you get an email, you get a sexy spreadsheet. Like it's, it's super User friendly on purpose because I wanted to make it, I wanted to demystify that process of like gathering the information and storing it and using it. And it's been really effective.
[00:35:25] Samantha Mabe: It's a really awesome course. I, I went through it so people should go and get it. I will link to everything in the show notes, so that it's really easy to find, but it's great at the top of your website too.
[00:35:34] Jennifer Curfman: Oh, it's everywhere. I really want you to have it.
[00:35:40] Samantha Mabe: Thank you so much for coming on the show today. I'm excited for people to listen and do some research and then make, even if it's just tweaks to what's already on their websites and the copy that they're doing, like, I think it's going to be so impactful to use the voice of the people you actually want to serve.
Action step: Take what you've learned about VOC and check your website copy
Now that you've listened to the episode and you have learned all about how you can collect voice of customer data and how you can use it, I want you to take some time and go through your website and see where you might be able to make changes to the copy that's already existing to better reflect the voice of your customers.
Here at Process to Profitability we're all about helping you be more profitable through processes. So the voice of customer data research is the process. And we want you to have a website that very clearly sells your offer to your dream clients. And the best way to do that is to have their words, their pain points, the transformation they're looking for directly on your sales page, along with a really easy next step.
So as you go through your website and you take a look at the copy, you also want to make sure that it's a very clear how they can take the next step on the journey with you. Is that jumping on a sales call? Give them the link to schedule that if they need to apply, have the application embedded on the page. If they are ready to buy right now and it's a lower priced offer, give them a way to check out right there so you're not building any friction.
