Designing a Strategic Website Series: Designing a Strategic Portfolio
Your portfolio is a great way to show off what you do and connect with your dream client. It’s important that you use this page to show the type of work you want to be known for - not every project needs to be included here. If you have a lot of items to share, consider creating sections based on style or event type so visitors can easily find what they’re looking for.
Topics Discussed:
What projects you should feature in your portfolio
Designing a portfolio that speaks to your dream clients
Action Steps:
Remove any projects that don’t reflect your current services and style
Add a testimonials to each project
Organize your portfolio so it’s easy to navigate
Tips for designing strategic portfolio
Your portfolio is a great way to show off what you do and connect with your dream client. It’s important that you use this page to show the type of work you want to be known for - not every project needs to be included here. If you have a lot of items to share, consider creating sections based on style or event type so visitors can easily find what they’re looking for.
Showcase what you want to be known for.
Give potential clients a picture of what you can do for them by addressing their pain points and the transformation previous clients experienced.
Make sure to credit anyone who worked on the project with you. and
Include a testimonial from your client about their experience and results.
