Designing a Strategic Website Series: Designing a Strategic About Page

Your about page isn’t really about you, it’s about your dream client. People are going to check you out before they decide to invest time or money into your business. They want to know what you can do for them right now. If you have an online business, whether you’re supporting it through a blog or not, your need a solid About Page that’s easy to find and targeted to your ideal client.

Topics Discussed:

• Designing an about page that focuses on your dream clients

• The basic layout of a successful about page

• Examples of fun about pages you can use for inspiration

Resources Discussed:

• Episode 28 | Writing an About Page that Connects with Maria Carras

• Jenna Kutcher

• Lemon and the Sea

• Buzzing Creatives

• The Honeymoon Concierge

• Being Boss

Action Steps:

1. Make sure your about page includes at least one image of you

2. Update your copy to focus on the benefits clients get from working with you

3. Add 1-2 testimonials from dream clients

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Tips for designing strategic About Page

Focus on your dream clients – what they’re struggling with, how you relate, how your service/product helps

Basic Layout

1. Image of you

2. Say Hi

3. Share what you do, who you help (brief)

4. Most days, what you love, your passion

5. Your story

6. Beliefs. Fun facts

7. Team

8. Testimonials / Features

9. What you offer / Next step (opt-in)