Creating an Effective Call-to-Action
Today I’m talking about creating an effective call-to-action. Calls to action are something that appear on every website, so I wanted to take some time to talk about what makes a good one and gets people on your website to convert in the way that you want them to.
Topics Discussed:
What a call-to-action is and why it’s an important part of your website
Where to put a call-to-action on your website
Choosing the right call-to-action based on the page of your website
Writing an effective call-to-action
How to use design to encourage visitors to take action
Action Steps:
Make sure every page of your website has a call-to-action
Update your call-to-action text to encourage action
Review your call to action design to make sure it stands out