Creating a Process for Content Creation with Abby Herman
Today I’m talking with Abby Herman of Write Solutions about creating a process for content creation in your business. We’re going to talk a little bit about why you need a process for content creation, how you can create one that works for you, and how you can find the right content for your audience.
Abby talks about some great information that you can put into place today to plan your content in advance so you’re never worried about doing things at the last minute and so that you can really dig into what your audience needs and you want to share with them.
Abby is a content strategist and content coach for small business owners, helping to get her clients' written message out to their audience, in their own voice and on their own terms. She specializes in working with female-owned, service-based businesses to generate ideas and strategies that help to move their businesses forward with content that attracts the perfect clients. Abby firmly believes in the power of educating and empowering business owners so they can grow their businesses without breaking the bank. Community over competition is truly her jam!
Connect with Abby:
Topics Discussed:
How she started helping business owners create content
Why small business owners need a process for creating content
How to keep your content engaging
The importance of asking your audience what they need and want
Finding your content centerpiece
Using video to share content
Why you might want to date your content
CEO dates
Creating themes for content to help batch create and creating new value
How to create the your audience needs
Finding the main topics of your content
Tips to create content consistently
Resources Discussed:
Instastories
Orange is the New Black
Once Upon a Time
