7 More Website Updates to Bring in Dreamy Clients
As we wrap up Season 2 of Process to Profitability, I’m going to share 7 more website updates you should make in order to bring in more dreamy clients. Some of these things we’ve discussed briefly in previous episodes, but today I’m diving into the details of why you need to make these updates and the best practices. I’m talking about SSL certificates, FAQ sections, designing for legibility, SEO, and making sure your website looks the way you think it does.
Make sure to listen in this week and then set aside some time to go through your own website and check out each of these items.
Topics Discussed:
Make sure your website is secure with an SSL certificate
Benefits: prevents hackers from stealing data that is shared with you, may help website load faster, builds trust with visitors
Google is prioritizing secured sites
On some browsers, an unsecured website will display a warning that it might not be safe
When you have an SSL certificate, visitors are always redirected to https version of your website
To turn on in Squarespace: Home > Settings > Advanced > SSL > Check Secure
Include FAQs
Answer the most important questions to build trust and prevent unnecessary emails
Include them on your services or sales page
To minimize space, try using an accordion menu
Format text for legibility
Left aligned, regular case is most legible and should be used for all paragraphs
Paragraphs should be no more than 5 sentences
Minimize centered text to headlines
Break up text with bullet points, columns, and design elements
Make sure your text is dark enough to read (Contrast Checker)
Add a name and page description to each page
Find the SEO section of each page and make sure the page name is correct and includes your brand name
Update the page description with a short description of what visitors can expect. This should be in sentence form and include your keywords and phrases.
Check your site on multiple browsers and devices
To make sure everyone is seeing the same thing, check your website on different browsers and devices than you design on
If you don’t have access to different devices, you can use a website like Screenfly or Responsive Test Tool to preview your website on different screen sizes
Simplify your navigation
Keep only the most important pages in your navigation
Main menu navigation should include About, Services, Blog, Contact
The footer navigation should include Privacy Policy, Terms & Conditions, and design attribution
You can also have a secondary navigation in the footer with your most important pages and social media
Update your Contact form
Keep it short and generic so you aren’t limiting the types of inquiries you receive
Include the most important question – how did you hear about us?
Connect to a CRM like Dubsado to automatically respond with next steps
Resources Discussed
ACTION STEPS:
Visit your website as a visitor and see what it looks like and if you need to make any changes
Google your brand and your name to see how your website ranks and what description displays
Check your contact form to see if you need to update it and make sure it’s working correctly
