How a Website Refresh Helped a Yoga Teacher Improve SEO and Accessibility
Website Refresh
Yoga Instructor
The Challenge: Improving a Yoga Website’s Design and Focus
Sage Rountree, a yoga instructor and educator, faced several challenges with her first self-built website. She needed support to improve the overall design, focus her audience, and gain a professional opinion on her design choices. Sage aimed to create a user-friendly site that catered to her diverse audience, including yoga practitioners and teachers seeking her courses. To address these needs, she hired me to provide guidance and actionable suggestions.
“This is the first site I've built totally on my own (which means I had to learn a LOT), because the last few $10,000+ sites I paid for weren't ever just what I wanted. I also am not in love with the fonts . . . and I don't QUITE love the colors. And I want to spiff up About and the template for blog posts and course pages, so that the sizing is appealing with lots of clean white space.”
Before
After
How a 90-Minute Website Refresh Transformed Sage Rountree’s Website
During our 90-minute refresh session, we tackled several key areas to enhance Sage's website:
Color Palette Adjustment: We refined the color palette to better align with Sage's brand and ensure compliance with accessibility guidelines, enhancing the site's visual appeal and usability for all visitors.
Homepage Redesign: We reorganized the homepage to clearly segment her different audiences and direct visitors to the appropriate sections, making it easier for users to find relevant information quickly.
SEO Improvements: We discussed strategies to improve the site's SEO, including optimizing content and metadata, to increase visibility and attract more organic traffic.
Course Layout Enhancement: We suggested ways to layout her courses to allow users to try a module for free, encouraging engagement and conversion. This included strategies to capture visitors' email addresses and grow her email list.
General Website Design and Strategy: We addressed various design and strategy questions, providing insights and recommendations to enhance the overall user experience and site effectiveness.
Key Updates to Enhance Website Design for Yoga Teachers
Following our session, Sage implemented the suggestions and updates to her website, resulting in notable improvements:
Brand Alignment and Accessibility: The updated color palette better reflected Sage's brand identity and ensured the site met accessibility standards, providing a more inclusive experience for all users.
Organized Homepage: The redesigned homepage effectively organized content for her different audiences, leading to improved navigation and a more intuitive user journey.
Enhanced SEO: The SEO improvements increased the site's search engine visibility, attracting more organic traffic and expanding her reach.
Engaging Course Layout: The enhanced course layout, with free module trials and email list sign-up options, boosted user engagement and conversion rates, helping Sage grow her audience and business.
Professional Design Insight: The overall design and strategy guidance provided Sage with a clearer vision and direction for her website, resulting in a more polished and professional online presence.
Overall, Sage's updated website now better serves her diverse audience, reflecting her brand more accurately and providing a seamless user experience. These enhancements have helped her to effectively promote her courses and connect with her community.
“I implemented virtually all of the changes you suggested, and I’m thrilled with how the site looks. You might remember I was skeptical about that fern color, but I used it for testimonials and I *love* it in context. I’m especially delighted that the footer came out so well. I followed your advice to the letter there. That was money very, very well spent, and I will reach out again to you the next time I need a good eye and a voice of reason!”
Ready to transform your website?
When you’re ready to transform your website into a welcoming design that builds trust and converts your right-fit leads into clients, my One-Week Design Experience is the perfect way to update your website without it taking weeks or months to launch.
With my one-week process, I’ll create a custom design that reflects your brand and is ready to launch in just one week.
