A Therapist Website Refresh That Improved SEO, Accessibility, and Client Experience
90-Minute Refresh
Mental Health Counselor
The Challenge: Low Visibility and a Site That Was Hard to Navigate
When Samantha Getha, founder of Waves of Courage Counseling, reached out for a refresh, she knew her current website wasn’t doing its job.
As an EMDR therapist serving clients in Virginia and Alaska, she needed a site that was easy to navigate, optimized for SEO, and clearly explained her services — especially EMDR and EMDR Intensives.
“The flow and accessibility of the pages, SEO, and getting more seen by clients” — that’s what wasn’t working.
She wanted the site to reflect the calm, grounded support she offers clients while guiding visitors smoothly from landing on the homepage to reaching out to book a session.
And most of all? She was open to making real changes.
“I’m really open to your professional opinion and what you think could work! Thanks!”
The Goal: Make the Website Easier to Use and Easier to Find
During our 90-Minute Refresh Session, our focus was clear:
Improve accessibility and visual hierarchy for easier reading
Clean up the homepage, services, and contact page flow
Address SEO issues from her audit and boost keyword alignment
Make subtle design updates to better match her brand
All of this needed to work with her existing site structure — not against it.
Before
After
The Process: Strategic Edits That Deliver Long-Term Impact
We worked live and collaboratively in real time, focusing on both visual clarity and technical performance. Here’s what we tackled:
Updated colors and fonts sitewide to improve contrast and readability
Refreshed the layout and flow of key pages to better support her client journey
Walked through SEO improvements to make each page more findable and relevant to searchers
Reviewed and updated copy and messaging to align with keywords that ideal clients are actually using
Resolved specific issues flagged in her SEO audit — things that had been silently holding her back
What felt overwhelming before the call became strategic, doable steps in just 90 minutes.
Before
After
The Results: A Clearer, More Confident Website Experience
After the refresh, Samantha walked away with a website that not only looked better — it worked better for her business.
“I had the pleasure of working with Samantha to refresh my website, and I couldn’t be happier with the results. Samantha was incredibly knowledgeable, so it was easy to trust her expertise for this project.”
And the process? Smooth, kind, and collaborative.
“She was kind and always responsive to my questions, making the entire process smooth and stress-free. She was efficient and attentive to detail as well as collaborative from a team-oriented approach, ensuring I was satisfied during the process.”
Her site now reflects the professionalism and warmth she brings to her EMDR work — and it’s set up to be found by the people searching for exactly what she offers.
Ready to Create Your Therapist Website — Without Starting From Scratch?
If your current site isn’t bringing in the right clients, a 90-Minute Refresh might be all it takes to make it easier to use, easier to find, and more aligned with where your practice is headed.
