How This Natural Beauty Brand Got a Strategic Skincare Ecommerce Website
Website Customization
THE CHALLENGE:
Nikkia is a natural beauty product designer located in California who believes that true beauty emanates from within and that healthy skin thrives on cleansers and moisturizers that are made with pristine, organic ingredients. She designed her first product, a cleansing cream, as a side-hustle while working full-time, but she needed help to get her website designed and launched.
Nikkia has worked with a designer to start her Squarespace website, but wasn’t seeing a design that resonated with her. We worked together to take the best pieces of her current design and add more of a customized look and feel so she could launch her company feeling confident that her website reflected the values and quality of her products.
THE PROCESS:
Nikkia has previously worked with a designer, but was running into issues with the formatting and overall aesthetic. We started this project with a website audit and decided on the areas to focus on based on my recommendations to give the design a little more “pop” and some strategy to really support your business as you reach your dream clients.
This audit gave us an outline for the project and we started working quickly to meet Nikkia’s launch deadline.
I mocked-up the major updates and new pages for Nikkia to review and we refined the design over strategy calls and live workshop time. Once the design was approved, I developed each of the pages, adding visual hierarchy and creating a journey for visitors to buy through strategic calls-to-action.
Before launch, I tested the entire website and made sure the mobile version of the website reflected the desktop design, as well as testing the check-out process for the eCommerce store.
FEATURES:
Squarespace website
Custom CSS throughout for a unique look and feel
eCommerce shop with ability to add products
Color and font palettes based on brand strategy sessions
Integrated plug-ins for added functionality
THE OUTCOME:
Nikkia was able to launch her beauty product line and business and is now receiving consistent orders in her online store. She now has the ability and confidence to update her own website as new products are released.
5 orders taken and fulfilled within hours of launching to family and friends
Email list up by 41% within one month of launch
Average order value up by 12.5%
Pageviews up by 77.4%
Unique visitors up by 162.1%
“Before working with Lemon and the Sea I found myself spending way too much time trying to build my own site and teach myself the platform as I went. Time that could have been used moving the needle in other areas of my business. Having Samantha’s expertise and knowledge really helped me stay on deadline with launch day. Her quick communicative style was extremely helpful and she always made sure to get back to me, no matter how small the question. I hired Lemon and the Sea because I felt aligned with her vision to help other female entrepreneurs communicate the best version of their business to the world. I would recommend her service for all those who are interested in streamlining the process while getting quality product.”
