New Website: Burchett Photography
Strategic Website Design
The Challenge:
Nicole is a wife, mom, and photographer located in Richmond, Virginia with a passion for working along side her clients from planning to delivery and everywhere in between. She runs her photography business as a side-hustle, along with her husband Nathan. After growing her business on word of mouth, Nicole was ready to invest in a website that would help her reach her dream client and grow with her business.
Her previous website was designed on Wix, so we worked together to strategize the pages that should be included on her website based on her industry and crafted a design that reflected her friendly personality and fresh and airy images.
Why do you do what you do?
“Freezing memories. We value our pictures so much that we want to help everyone else be able to have their most precious memories frozen. We want to provide a unique experience more than just a "vendor" we want to work along side our clients from planning to delivery and everywhere in between.
I was born with a true servants heart and it brings me such joy to serve other and then deliver something that is beyond their expectations.”
Who is your dream client?
“My dream client is someone who values photography and much more than just images on a computer. My client wants to feel the same way they did in their photo every time they look at it. My client appreciates light, fresh and airy vibes in their images. My client values our relationship beyond me just showing up on their wedding day. My dream client talks about their experiences with their friends.
They want beautiful images, images that they are share and display timelessly. They dream of details. They dream of their friends and family in awe of their stunning images.”
What your biggest goal for your business and website?
“A snap shot of my work and my heart. Easy contact/ Communication with me.”
The Process:
Nicole had a previous website on Wix, so we were able to start with an idea of the most important pages while still laying out something that reflected her new brand.
We began with an in-depth questionnaire that dug into the heart of the brand - goals, mission, dream clients, and more. This gave me the opportunity to learn more about her passion for serving her clients and allowed Nicole to write down all the things she had built her business on.
I mocked-up the major pages for Nicole to review and we refined the design. Once the design was approved, I developed each of the pages, including templates for the portfolio.
FEATURES:
Squarespace website
Custom CSS throughout
Easy to update
New blog
Galleries for each type of service
How was working with Lemon and the Sea?
“The entire process was a BREEZE! Samantha knew more about my vision than I did. The final product was BEYOND my expectations. It is so professional and "on-brand."
The Outcome:
Nicole has grown her business and is now reaching more of her dream clients and has been able to raise her prices. She now has the ability and confidence to update her own website with new images and regular blog posts. She has also started an email list for past and future clients to further promote her sessions.
Published 3 blog posts per month
Website visits up 33% each month
45% of traffic from Facebook
12% of traffic from SEO
453% email list growth
“I loved working with Samantha. She is so talented at what she does. She knew things about my business that I needed before I even know I needed them. She walked alongside me as I really defined my brand as well as crafting the website. She was so quick to respond to my questions. The whole process was transparent and simple. So grateful for Samantha and her talent.”
