Stag & Lily Event Company

The Strategic Website Design Roadmap


The Challenge:

Nicole is a wife, mom, and event planner located in Richmond, Virginia with a passion for making her weddings special for both the bride and groom. After a year of growing her business on word of mouth, Nicole was ready to invest in a website that would help her reach her dream client and grow with her business and she expands to build a team and teach workshops.

Her previous website was a simple landing page with contact information, so we worked together to strategize the pages that should be included on her website based on her industry and crafted a design that was elegant, boho-chic, and emphasized her work with her favorite dream clients.

The process:

We started this project from scratch. Nicole had no previous website to work from or content to design around, so we were able to use her work and her design inspiration to create something unique.

We began with a mood board that gave direction to the project. I then outlined the pages we would be creating so Nicole could write her copy and cull the images she wanted to feature.

I mocked-up the major pages for Nicole to review and we refined the design over strategy calls and live workshop time. Once the design was approved, I developed each of the pages, including templates for the portfolio.

Before launch, I tested the entire website and made sure the mobile version of the website reflected the desktop design.

Since launching, I have continued to partner with Nicole on website updates so she has more time to concentrate on working with clients and growing her business.

unique features:

  • Squarespace website

  • Portfolio template filled with image layouts

  • Custom font addition

  • Easy to update

  • Detailed Services pages

The outcome:

Nicole has grown her business and is now reaching more of her dream clients and has been able to raise her prices. She now has the ability and confidence to update her own website as new events are completed. She is receiving more inquiries through her website and is able to direct referrals to her work before sitting down for an initial meeting.

  • Website Visits up 54%

  • Search Traffic up 14%

  • Unique Visitors up 74%

  • Pageviews up 157%

"One of the wonderful things about working with Samantha is that she is extremely organized and timeline oriented. You will never have to wait on her to get a project done. She's very accessible and makes it easy to schedule phone calls and meetings with her about your ongoing project and goes above and beyond to make sure you are happy with the progress.

 It was important to her that it would be the best reflection of what I wanted my company to "look" like - and making my brand as timeless as possible.

Samantha's patience was everything and her flexibility to my schedule, while still exhibiting great work-life balance during our professional relationship was definitely key in keeping me on track. I also really appreciated all of the education she provided about managing a website."


Like what you see and want to work together?