Rachael Jamison

The Strategic Website Design Roadmap


The Challenge:

Rachael is a podcast editor and producer with a passion for helping people tell their stories. After growing her business mostly on referrals, Rachael was ready to invest in a website that would help her reach her dream clients and grow with her business as she looks to hire a sales team and offer training sessions for new editors in the podcast space.

Her previous website was a simple design with a small blog, so we worked together to strategize the pages that should be included on her website based on her industry and crafted a design that was fit her new brand, and emphasized her work with her favorite dream clients.

The process:

We started this project from scratch. Rachael’s previous website wasn’t bringing in potential clients and she wasn’t using it as a portfolio, so we were able to use her design inspiration to create something unique.

We began with a mood board that gave direction to the project. I then outlined the pages we would be creating so Rachael could write her copy and cull the images she wanted to feature.

I mocked-up the major pages for Rachel to review and we refined the design. Once the design was approved, I developed each of the pages, including templates for the blog.

Before launch, I tested the entire website and made sure the mobile version of the website reflected the desktop design.

unique features:

  • Squarespace website

  • Custom CSS throughout

  • Easy to update

  • Detailed Services pages based on the podcast industry

  • Emphasis on making it easy for potential clients to reach out

The outcome:

Rachael continues to expand the number of podcasts she edits and produces and has launched a new podcast consulting service. She now has the ability and confidence to update her own website with new blog posts to build her content library and search engine presence.

“Price was my big hesitation in having a site built, but I’ve spent hours listening to Samantha’s podcast (Process to Profitability) and I know she knows what she’s doing.

As someone who struggles to make time to focus on my own company, it was great partnering with Samantha. I was impressed with the systems Samantha has in place to make the process so simple for her clients, including her communication.

And I love the final design! Although I haven't "officially" launched, I have already got compliments from friends and potential clients about how nice the site looks.”


Like what you see and want to work together?