strategies

Re-Release | Getting Started with Wholesale with Carolyn Keating

Re-Release-02-18Getting-Started-with-Wholesale-Carolyn-Keating.jpg

Today I’m talking with Carolyn Keating of Wholesale 4 Creatives all about getting started with wholesale. Carolyn has a 10 year background in wholesale for other businesses and she has translated that into helping small creative businesses get into retail stores and get their products seen by bigger businesses.

Today we’re covering a lot of information that is mostly aimed at product-based business, but there are some great tips for cultivating relationships and figuring out pricing information if you’re a service-based business.

Some of the topics we cover are what wholesale is and why it’s beneficial, how you can price your products for profitability in the wholesale space, and how you can connect with people in stores and build relationships so you can be seen and stay top of mind whenever they are placingnew orders. We also cover a few of the ways that customer service changes when you are working in the wholesale space.

Carolyn Keating is the owner of Wholesale for Creatives, a resource for product based businesses looking to develop their wholesale and retail strategy. Prior to launching her business, Carolyn spent a decade in sales with a NYC-based women's accessories company where she developed and sold products to retail chains throughout the country. Her mission is to educate small businesses about the industry’s best practices so they can successfully compete in the marketplace and avoid making costly mistakes. 

Connect with Carolyn:

Topics Discussed:

  • What wholesale is and how it can benefit your business

  • Balancing wholesale products and selling on your own platform

  • Pricing for profit in the wholesale space

  • How to reach out to stores when you’re ready to start selling your products wholesale

  • Creating and building relationships with local businesses and buyers

  • How pitching a store is similar to pitching a blog post or podcast

  • The steps that happen when you’re products have been accepted into a store

  • How customer service changes when selling to a buyer instead of direct to the customer

  • The importance of dealing with issues quickly and well

  • How to stay top-of-mind (in a good way)

  • What you need to have in place before considering wholesale

  • The importance of having multiple products and manufacturers you trust

  • Why you need to evaluate if wholesale is right for you and do it yourself before you hire a team

Resources Discussed:

 

Weatherproofing Your Business with Amy Braswell

Today I’m talking with Amy of PaperFinch and we are chatting all about weatherproofing your business, including what that means for your business, how you can get started, and three major steps for getting weatherproofed. This applies whether you’re preparing to take some time off or you’re growing and scaling as you create different sources of income.

A wanderer at heart, Amy at PaperFinch Design creates inspirational and geographic art and gift products in order to help people tell their story. She wants to help people illustrate and find the inspiration in their own journey – where they're going, where they've been, or their favorite life motto.

Connect with Amy:

Topics Discussed:

  • How she got started in graphic design and why she embraces her way of designing

  • The importance of weatherproofing your business

  • Amy’s story behind her passion for helping entrepreneurs weatherproof

  • When you should start the process of weatherproofing

  • The importance of organizing and documenting everything in your business

  • How to set up your business to be handled by someone else

  • How you can start outsourcing in your business

  • Starting small by hiring someone who is an expert at something you don’t do well

  • How you can use content you’ve already created to make your business easier

  • How to overcome objections when it comes to outsourcing

Resources Discussed:


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Transitioning from Corporate Clients to One-on-One Work with Becky Mollenkamp

Transitioning from Corporate Clients to One-on-One Work with Becky Mollenkamp

Today I’m talking with Becky Mollenkamp all about transitioning from corporate clients to one–on-one work and we get into a lot of great topics.

Becky discusses why she made the transition from working with corporate client to creative entrepreneurs. We talk about how the expectations on her business have changed based on the types of clients she’s working with, how she balances automation and personal interaction with her clients, as well as why she thinks being authentic online and on social media is so important.

We talk about how you can beta-test your ideas before you launch your services and get into some really fun discussions on customer services and why that’s so important.

Becky Mollenkamp is a business mentor for creative entrepreneurs. In her 10-week Own It, Crush It program, she helps entrepreneurs get out of their own heads to find clarity and create action plans for moving their businesses forward. Learn more about Becky and her program at beckymollenkamp.com.

Connect with Becky:


Topics Discussed:

  • How she started working with creative entrepreneurs
  • How working with small business owners is different from corporate clients
  • Communicating your value to potential clients
  • Why being yourself in all ways is so important for your business
  • How she created a sales process that feels authentic and respectful
  • Balancing automation and hands-on communication
  • Creating touchpoints in your business to attract and repel potential clients
  • The difference in investment for corporate clients and small businesses
  • Finding a balance between making a profit and working with your dream clients
  • Being genuine with showing our journey and not just perfect images
  • Creating a beta-test for services you’re considering offering
  • How to create a great client experience and why it’s important

Resources Discussed:

Pricing Your Services for Profitability and Your Dream Clients with Kristin Kaplan

Pricing Your Services for Profitability and Your Dream Clients

Today I’m talking to Kristin Kaplan all about pricing your services and products for profitability and your dream clients. Kristin gets into a lot of really great information to help you price your services to actually make a profit in your business, including why you need to stop depending on what others are doing for pricing and start figuring out your numbers.

We talk about knowing your numbers and why that’s so important, as well as pricing based on the value you bring to your clients instead of just what it is you need to make or what the industry standards are.

I’m really excited for this episode because I think it’s something that so many of us creative entrepreneurs and small business owners struggle with, especially when it seems like we hear from a lot of people that our prices are so high.

As we get into this episode, I want to encourage you to get into your own numbers so that you know exactly how you should be pricing your services and figuring out what value you bring to your clients.

Kristin is an entrepreneur, wife, mother of three, and extreme list maker. A northerner by way of Los Angeles, she is now happily settled in Nashville, Tennessee and loves everything about living in Music City. She founded Stunning Events 10 years ago where she plans fresh, fun, wedding celebrations and manages all business operations. She also teaches, mentors, and coaches creative entrepreneurs to live a life of purpose by building a solid business foundation. She is the writer and creator of The Pricing Workbook, a pricing guide for creative business owners and the co-founder, along with Ginny Krauss, of The Wedding Business Bosses community and The Wedding Business Academy, a 6-month group coaching program for wedding industry creatives. 

Connect with Kristin:

Website

Instagram

Facebook


Topics Discussed:

  • How she started her first business and started working with wedding professionals and creative entrepreneurs

  • The biggest issue small business owners have with pricing

  • Creating a strategy behind your pricing

  • How to calculate your cost of doing business

  • Learning the value of your services or products

  • Transitioning from an hourly mindset to value-based pricing

  • Pricing for the clients you want to work with

  • Packages vs. hourly rates

  • Explaining your pricing to potential clients

  • Why you should get paid, even when you’re just starting out

  • Planning for growth in the future

  • How to raise your prices

Resources Discussed:

Getting Started with Wholesale with Carolyn Keating

Today I’m talking with Carolyn Keating of Wholesale 4 Creatives all about getting started with wholesale. Carolyn has a 10 year background in wholesale for other businesses and she has translated that into helping small creative businesses get into retail stores and get their products seen by bigger businesses.

Today we’re covering a lot of information that is mostly aimed at product-based business, but there are some great tips for cultivating relationships and figuring out pricing information if you’re a service-based business.

Some of the topics we cover are what wholesale is and why it’s beneficial, how you can price your products for profitability in the wholesale space, and how you can connect with people in stores and build relationships so you can be seen and stay top of mind whenever they are placingnew orders. We also cover a few of the ways that customer service changes when you are working in the wholesale space.

Carolyn Keating is the owner of Wholesale for Creatives, a resource for product based businesses looking to develop their wholesale and retail strategy. Prior to launching her business, Carolyn spent a decade in sales with a NYC-based women's accessories company where she developed and sold products to retail chains throughout the country. Her mission is to educate small businesses about the industry’s best practices so they can successfully compete in the marketplace and avoid making costly mistakes. 

Connect with Carolyn:

Topics Discussed:

  • What wholesale is and how it can benefit your business

  • Balancing wholesale products and selling on your own platform

  • Pricing for profit in the wholesale space

  • How to reach out to stores when you’re ready to start selling your products wholesale

  • Creating and building relationships with local businesses and buyers

  • How pitching a store is similar to pitching a blog post or podcast

  • The steps that happen when you’re products have been accepted into a store

  • How customer service changes when selling to a buyer instead of direct to the customer

  • The importance of dealing with issues quickly and well

  • How to stay top-of-mind (in a good way)

  • What you need to have in place before considering wholesale

  • The importance of having multiple products and manufacturers you trust

  • Why you need to evaluate if wholesale is right for you and do it yourself before you hire a team

Resources Discussed:

 

Building a Team that Supports Your Business Mission with Ashley Cox

Building a Team that Supports Your Business Mission with Ashley Cox

Today I am talking with Ashley Cox of sproutHR all about building a team that supports your business mission. We covered some great topics including how to hire for a small business, how to set up the hiring process including creating a really great job description, and how you can create an interview process that will help you find the right person for the job. We also talk a little bit about the difference between contractors and employees and how you might be able to hire an intern for your business.

Ashley has so much to share and we covered a lot of it today, so I’m really excited for this episode.

Ashley Cox is The HR Partner for Creatives at sproutHR, where she helps you hire, train, and lead your thriving team, all with confidence and heart. She loves to make the scary and overwhelming parts of hiring and leading a team simple, actionable and fun, so you can feel more at ease in your business and get the help you need!

Connect with Ashley:

Topics Discussed:

  • How Ashley moved from corporate HR to running her own business helping creative entrepreneurs

  • How she found a place where she could use her corporate experience and build a business she loves

  • How to create processes and systems to help your business grow

  • The importance of writing your processes down

  • How to create a job description that helps you hire the right person

  • Why you need to outline the interview process before you start accepting applications

  • The things you need to include in a job description

  • How to make sure that the person you’re hiring has the skills needed for the job

  • Why you should hire slowly to avoid hiring the wrong person

  • The difference between a contractor and employee

  • Why you can’t hire an unpaid intern

  • The importance of creating a culture for your business

Resources Discussed:

 

Writing a Book that Serves Your Audience and Your Business with Jodi Brandon

Writing a Book that Serves Your Audience and Your Business

Today I’m talking to Jodi Brandon all about writing a book at serves your business and your business. We got though the process of brainstorming topics for your book, writing that book, getting it published, and even get into some marketing. In addition, we cover the ultimate purpose of your book is and how you can validate your topic before you get started. Jodi also talks about the importance of finding a topic that is going to bring your audience back to your services and how you can serve them well through the topic you choose and the book you write. She also talks a little bit about her own book and how she went through this process herself, as well as the reasons that you should consider self-publishing instead of going with traditional publishing.

Jodi Brandon has more than 20 years' experience in book publishing. After many years working at traditional publishing houses, Jodi and her husband relocated from New York to Philadelphia and she launched her freelance editing business. Jodi's passion these days is working as a book editor and writing/publishing coach for creative entrepreneurs, bloggers, and small business owners who want to level up their business with a book.

Connect with Jodi:

Topics Discussed:

  • How she moved from working in traditional publishing to working one on one with small business owners and creative entrepreneurs
  • Why small business owners should write a book
  • How to find a topic for your book, including validating your idea before you start writing
  • Ways you can reuse the content you’ve already created
  • How she works with clients to help them publish a book
  • The difference between traditional and self- publishing
  • How to launch and market your book
  • How to get book readers back into your business and eventually hire you

Resources Discussed:

Creating Effective Surveys in Your Business with Lauren Black

Creating Effective Surveys in Your Business with Lauren Black

Today I’m talking with Lauren Black of Legacy Loft all about creating effective surveys in your business. Lauren and I chatted about how to create and use surveys to help you grow your business, how to figure out what kinds of services, products, and courses you might want to offer, and how to get responses that are going to help you move forward in a way that fits your business and your dream client.

Lauren also talks a little bit about surveying your clients before you work with them through questionnaires and figuring out if they are a good fit and then after you work together to see what their results were and get really great testimonials for your website in a way that’s easy for you and for your clients.

She gives some great advice on asking the right questions, where to ask, and how to balance actual surveys with getting answers through conversational questions on social media.

Lauren Black is a multipassionate entrepreneur with a heart for helping business owners reach their highest potential and purpose through creative strategy and brand design. Lauren's main business, Legacy Loft, provides brand strategy & design to entrepreneurs who are ready to shift & scale their businesses. She is also the co-founder of Elevate & Cultivate, a community for design professionals to strengthen their skills and receive feedback on their work. Lauren is preparing to launch a third business this summer, with the signature offering being the Bosscation Box — a self-led business retreat in a box where entrepreneurs can rejuvenate and work on their businesses away from WiFi & their daily distractions.

Connect with Lauren:

Topics Discussed:

  • Why you should be using surveys in your business
  • Getting to know your dream clients and creating things for them
  • The different types of surveys you can use in your business for peers, dream clients, and your clients
  • How you can survey people while having a conversation
  • Choosing the best questions to ask
  • Balancing the types of questions you ask
  • How to get responses that are relevant to your business through doing a giveaway
  • Using the answers you receive to connect with your audience
  • How long your surveys should be
  • Getting effective testimonials from your clients in an easy way
  • How surveys can help you create a course that covers everything your students are looking for
  • The importance of asking specific questions
  • How to gather information before you create a survey
  • How often to survey your audience
  • How to beta test your questions to make sure you’re getting good responses
  • How long your surveys should last
  • How to use forms and questionnaires with your clients

Resources Discussed:

Automating the Client Experience for Great Customer Service

Today I’m going to be taklking about automating the client experience for great customer service. We’ve talked about automation in a couple of the previous episodes and you’re going to be hearing a lot more about it in upcoming episodes with guest, so I wanted to share with you my thoughts on automation including how I’ve used automation in my own business and with my clients to great a great customer experience without sacrificing the one-one-one, hands-on experience that you want your clients to have in your business.

Samantha Mabe is the owner and designer at Lemon and the Sea. She loves empowering creative women with a heart to serve to grow their business through brand and website design. Her background is in design and architecture, but she’s been creating since she could hold a pencil. Samantha is a Pittsburgh native now living in Richmond, Virginia where she spends her days designing brands and websites and her evenings watching Netflix with her husband and their dog #gambittheweshi.

Connect with Samantha:

Topics Discussed:

  • The importance of outlining your process before you start automating
  • Steps to include in your process
  • Questions to ask about how you work
  • Questions to ask about your dream clients
  • How to create email templates to help you automate without losing the personal touch
  • Using PDF Guides to share information throughout your process
  • How to create tutorial videos for your clients
  • Tools you can use to automate your client experience

Resources Discussed:

 

* Some of the links above are affiliate links, but I wouldn't recommend these tools if I didn't use them and love them.


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Starting Your Own Mastermind with Nevica Vazquez

Starting Your Own Mastermind with Nevica Vazquez

Today I'm talking with Nevica Vazquez all about starting your own mastermind and how her mastermind helped her take her business to the next level. She gives a lot of great tips and really practical information that you can use when you want to start your own mastermind instead of waiting to be invited to someone else's.

You will learn exactly how to start a mastermind that will fit your business and the vision you have and help you put together a group of people who will help you uplevel your business, support you, and give you honest feedback.

We also talk about the best method for hosting a mastermind and how you can keep it on track instead of worrying that everything is going to fall apart because there is no focus.

Nevica Vazquez is a Business Strategist to digital bosses who want to scale their online biz. The bosses she works with are past the beginner stage of their business and ready to assess and strategize their plan for new growth. Together, her and her clients create the online biz + marketing plan they need to get to the next level of their business. In addition to serving her clients, every week Nevica hosts the Digital Boss Roundtable a roundtable webinar show where experienced biz owners meet to have productive conversations on up-leveling their digital businesses.

Connect with Nevica:

TOPICS DISCUSSED:

  • How Nevica got started in business

  • How your dream client evolves over time

  • What a mastermind is

  • How being a part of a mastermind can benefit your business

  • How to find mastermind members who are a good fit

  • How to structure your mastermind

  • How to keep your mastermind on track

  • Why you need to have rules going in and how to enforce them

  • Why you don't have to be the leader of your mastermind

RESOURCES DISCUSSED:

Using Customer Feedback in Product Design with Ashley Staum

+05 Using Customer Feedback in Product Design with Ashley Staum

Today Ashley and I chatted all about using customer feedback in product design, but this episode is so relevant to people in the service-based industry as well.

Ashley and I actually met in person at a VIP Intensive back in February of 2017, so I was so excited to bring her on the show to talk about how she grew her company and how she uses customer feedback to help her design better products while still maintaining the vision she has for her business.

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Ashley Staum is owner of She Plans, a little planner company that sells planners, notebooks and printable planners. She is a self-taught designer with a degree in Marketing and an MBA from Virginia Tech. Her products are created with simplicity in mind, in both design and functionality, to allow you to create the space to let life happen - because life doesn't happen on the page. As the daughter of a Navy man, Ashley lived in six homes as a child and is on her sixth home since getting married in 2004. She currently lives just north of Houston, Texas along with her husband and four young girls. 

Connect with Ashley:

Topics Discussed:

  • How Ashley got started designing planners for herself and turned it into a business

  • Why she still creates printables along with her line of bound planners

  • Her transition from Etsy to having her own brand

  • Why Ashley loves getting customer feedback and how it’s improved her business

  • The four ways she receives feedback and how she uses it to make changes in her business

  • How Ashley avoids the temptation to stray for her signature style

  • Why she thinks of her customers as part of her business

  • Why sometimes less is more in product design

  • Why she doesn’t feel like other planner companies are competition

  • How starting small and not looking at the competition is beneficial

  • Her upcoming Fall launch

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Why Serving Your Clients Well is Important

Why Serving Your Clients Well is Important

Today it’s just me and I’m going to be talking about why serving your clients and customers is so important. Of course, this is the basis for the entire podcast, but I wanted to talk about why I think it’s important and how I came to that conclusion in my own business.

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Samantha Mabe is the owner and designer at Lemon and the Sea. She loves empowering creative women with a heart to serve to grow their business through brand and website design. Her background is in design and architecture, but she’s been creating since she could hold a pencil. Samantha is a Pittsburgh native now living in Richmond, Virginia where she spends her days designing brands and websites and her evenings watching Netflix with her husband and their dog #gambittheweshi.

CONNECT WITH SAMANTHA:

Topics Discussed:

  • Why a business with great customer service draws you in
  • Why the clients are the basis of your business
  • Why serving well needs to come before making a profit
  • How to balance serving well and setting boundaries
  • The types of boundaries to set and where to share them
  • Finding an area of service to focus on

Resources Discussed:

Read Full Transcript

Creating a Great Client Experience with Maggie Giele

Creating a Great Client Experience with Maggie Giele

Our episode today is all about creating a great client experience and how you can do that through processes and automation to make it really easy for you to have a profitable business while still serving your clients well.

Maggie Giele is an award-winning business and marketing strategist, helping fiercely dedicated business owners slay their strategies and scale their businesses, with a sprinkle of magic.

Connect with Maggie:

Topics Discussed:

  • How to create a great client experience
  • Why you can't create a client experience without clients
  • How Maggie improves her client experience after every project
  • Ways that you can get feedback during the process
  • How to delight your client while still being profitable

Resources Discussed:

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Using Your Blog to Educate Clients with Cinnamon Wolfe

Using Your Blog to Educate Clients with Cinnamon Wolfe

Today I’m talking with my friend Cinnamon Wolfe all about using your blog to educate your clients. She gets into a lot of great topics like how she has used her blog in the past to reach and educate clients in the wedding industry and as she is transitioning to be an educator for small business owners. We also talk about her process for blogging as well as some SEO tips that can help you blog get found online.

Cinnamon Wolfe is a former corporate gal turned photographer, blogger and educator. She is an Army wife, stepmom, petmom and the friendliest introvert you’ll ever meet. She is obsessed with helping others realize they are capable of so much more than they think they are. She is a self-proclaimed #podcastjunkie and hosts her own show with her husband where they chat with business owners about all things photography, business and blogging. Her life goals are as big as her Netflix obsession and she can be always bribed with skinny vanilla lattes and deep conversations.

Connect with Cinnamon: 

Topics Discussed:

  • How she accidentally started her business
  • How blogging small business owners
  • How to show your expertise and knowledge to potential clients through your blog
  • How blogging helps your SEO
  • How to find topics to blog about that you’re interested in and that will benefit your reader
  • Addressing your clients’ pain points as a blog post
  • Why you should write about topics you think are basic
  • Why you should get outside the creative industry bubble
  • Balancing personal and business topics
  • Finding the best way to balance sharing information and being yourself
  • How often you should blog
  • How you can increase your blogging SEO
  • Cinnamon’s process for blogging from start to finish

Read Full Transcript

Resources Discussed:

Introducing Process to Profitability

On Process to Profitability, I'll be chatting with creative entrepreneurs and small business owners in every industry about the tools, strategies, and processes that they've used to serve their clients and grow their small businesses.

Since starting my business, Lemon and the Sea, over two years ago, I've discovered the key to building a business that you love and that is profitable is serving your clients and customers really well. 

This is something that I have implemented in my own business and that I've helped my clients set u pin their businesses. Now I'm excited to show you how you can create a business that showcases your heart to serve and still allows you to grow and build a business that fits you and reflects who you are.

Each episode will feature either a guest or will be a solo show with me talking about the processes that I use in my own business. I'm going to encourage to listen and then take what you've learned and apply it to your business in a way that's going to match what you do and the people you serve.

Every one of us is on a unique journey, but that doesn't mean we can't learn from each other. So I'm excited to bring on some amazing guests who can teach you what they have learned over the years and how you can apply that to your own business in a way that works for you.

New episodes will be published every Thursday and I have a great lineup of guests that I'm really excited to share with you.

The show premieres on June 1st and I hope you join me on this journey from process to profitability.