solo episode

Improving Your Website Today with 5 Easy Updates

06-Improving-Your-Website-Today-with-5-Easy-Updates

Today on Process to Profitability, it’s just me talking about improving your website today with 5 easy updates that you can make. This is a subject that I am so passionate about because I believe that you don’t need a brand new website or a total redesign to start seeing more results from your website.

Take these updates and check out your own website. See if you can make some of these changes today to improve your design or if these are things you can put on your to-do list if you think they will take a little longer.


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Samantha Mabe is the owner and designer at Lemon and the Sea. She loves empowering creative women with a heart to serve to grow their business through brand and website design. Her background is in design and architecture, but she’s been creating since she could hold a pencil. Samantha is a Pittsburgh native now living in Richmond, Virginia where she spends her days designing brands and websites and her evenings watching Netflix with her husband and their dog #gambittheweshi.

Connect with Samantha:

Topics Discussed:

  • The importance of having your email address on your website

  • Where to put your email address

  • What you need to include in your terms & conditions and privacy policy

  • Why you need return, refund, and warranty policies if you sell products or courses

  • Why these policies are important

  • How to update your portfolio to attract more of your dream clients

  • How to include images, testimonials, and client stories in your portfolio

  • Editing your content to keep your design simple

  • Why it’s important to guide visitors through your website

  • Adding calls to action to each page of your website

  • They types of calls to action you can use on each page

  • Why you need to map out your website like a journey

Resources Discussed:

Why Serving Your Clients Well is Important

Why Serving Your Clients Well is Important

Today it’s just me and I’m going to be talking about why serving your clients and customers is so important. Of course, this is the basis for the entire podcast, but I wanted to talk about why I think it’s important and how I came to that conclusion in my own business.

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Samantha Mabe is the owner and designer at Lemon and the Sea. She loves empowering creative women with a heart to serve to grow their business through brand and website design. Her background is in design and architecture, but she’s been creating since she could hold a pencil. Samantha is a Pittsburgh native now living in Richmond, Virginia where she spends her days designing brands and websites and her evenings watching Netflix with her husband and their dog #gambittheweshi.

CONNECT WITH SAMANTHA:

Topics Discussed:

  • Why a business with great customer service draws you in
  • Why the clients are the basis of your business
  • Why serving well needs to come before making a profit
  • How to balance serving well and setting boundaries
  • The types of boundaries to set and where to share them
  • Finding an area of service to focus on

Resources Discussed:

Read Full Transcript

Introducing Process to Profitability

On Process to Profitability, I'll be chatting with creative entrepreneurs and small business owners in every industry about the tools, strategies, and processes that they've used to serve their clients and grow their small businesses.

Since starting my business, Lemon and the Sea, over two years ago, I've discovered the key to building a business that you love and that is profitable is serving your clients and customers really well. 

This is something that I have implemented in my own business and that I've helped my clients set u pin their businesses. Now I'm excited to show you how you can create a business that showcases your heart to serve and still allows you to grow and build a business that fits you and reflects who you are.

Each episode will feature either a guest or will be a solo show with me talking about the processes that I use in my own business. I'm going to encourage to listen and then take what you've learned and apply it to your business in a way that's going to match what you do and the people you serve.

Every one of us is on a unique journey, but that doesn't mean we can't learn from each other. So I'm excited to bring on some amazing guests who can teach you what they have learned over the years and how you can apply that to your own business in a way that works for you.

New episodes will be published every Thursday and I have a great lineup of guests that I'm really excited to share with you.

The show premieres on June 1st and I hope you join me on this journey from process to profitability.