Creating a Process for Content Creation with Abby Herman

Today I’m talking with Abby Herman of Write Solutions about creating a process for content creation in your business. We’re going to talk a little bit about why you need a process for content creation, how you can create one that works for you, and how you can find the right content for your audience.

Abby talks about some great information that you can put into place today to plan your content in advance so you’re never worried about doing things at the last minute and so that you can really dig into what your audience needs and you want to share with them.


Abby is a content strategist and content coach for small business owners, helping to get her clients' written message out to their audience, in their own voice and on their own terms. She specializes in working with female-owned, service-based businesses to generate ideas and strategies that help to move their businesses forward with content that attracts the perfect clients. Abby firmly believes in the power of educating and empowering business owners so they can grow their businesses without breaking the bank. Community over competition is truly her jam!

Connect with Abby:

Topics Discussed:

  • How she started helping business owners create content
  • Why small business owners need a process for creating content
  • How to keep your content engaging
  • The importance of asking your audience what they need and want
  • Finding your content centerpiece
  • Using video to share content
  • Why you might want to date your content
  • CEO dates
  • Creating themes for content to help batch create and creating new value
  • How to create the your audience needs
  • Finding the main topics of your content
  • Tips to create content consistently

Resources Discussed:

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Weatherproofing Your Business with Amy Braswell

Today I’m talking with Amy of PaperFinch and we are chatting all about weatherproofing your business, including what that means for your business, how you can get started, and three major steps for getting weatherproofed. This applies whether you’re preparing to take some time off or you’re growing and scaling as you create different sources of income.

A wanderer at heart, Amy at PaperFinch Design creates inspirational and geographic art and gift products in order to help people tell their story. She wants to help people illustrate and find the inspiration in their own journey – where they're going, where they've been, or their favorite life motto.

Connect with Amy:

Topics Discussed:

  • How she got started in graphic design and why she embraces her way of designing

  • The importance of weatherproofing your business

  • Amy’s story behind her passion for helping entrepreneurs weatherproof

  • When you should start the process of weatherproofing

  • The importance of organizing and documenting everything in your business

  • How to set up your business to be handled by someone else

  • How you can start outsourcing in your business

  • Starting small by hiring someone who is an expert at something you don’t do well

  • How you can use content you’ve already created to make your business easier

  • How to overcome objections when it comes to outsourcing

Resources Discussed:

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Transitioning from Corporate Clients to One-on-One Work with Becky Mollenkamp

Transitioning from Corporate Clients to One-on-One Work with Becky Mollenkamp

Today I’m talking with Becky Mollenkamp all about transitioning from corporate clients to one–on-one work and we get into a lot of great topics.

Becky discusses why she made the transition from working with corporate client to creative entrepreneurs. We talk about how the expectations on her business have changed based on the types of clients she’s working with, how she balances automation and personal interaction with her clients, as well as why she thinks being authentic online and on social media is so important.

We talk about how you can beta-test your ideas before you launch your services and get into some really fun discussions on customer services and why that’s so important.

Becky Mollenkamp is a business mentor for creative entrepreneurs. In her 10-week Own It, Crush It program, she helps entrepreneurs get out of their own heads to find clarity and create action plans for moving their businesses forward. Learn more about Becky and her program at

Connect with Becky:

Topics Discussed:

  • How she started working with creative entrepreneurs
  • How working with small business owners is different from corporate clients
  • Communicating your value to potential clients
  • Why being yourself in all ways is so important for your business
  • How she created a sales process that feels authentic and respectful
  • Balancing automation and hands-on communication
  • Creating touchpoints in your business to attract and repel potential clients
  • The difference in investment for corporate clients and small businesses
  • Finding a balance between making a profit and working with your dream clients
  • Being genuine with showing our journey and not just perfect images
  • Creating a beta-test for services you’re considering offering
  • How to create a great client experience and why it’s important

Resources Discussed:

Building a Team that Supports Your Business Mission with Ashley Cox

Building a Team that Supports Your Business Mission with Ashley Cox

Today I am talking with Ashley Cox of sproutHR all about building a team that supports your business mission. We covered some great topics including how to hire for a small business, how to set up the hiring process including creating a really great job description, and how you can create an interview process that will help you find the right person for the job. We also talk a little bit about the difference between contractors and employees and how you might be able to hire an intern for your business.

Ashley has so much to share and we covered a lot of it today, so I’m really excited for this episode.

Ashley Cox is The HR Partner for Creatives at sproutHR, where she helps you hire, train, and lead your thriving team, all with confidence and heart. She loves to make the scary and overwhelming parts of hiring and leading a team simple, actionable and fun, so you can feel more at ease in your business and get the help you need!

Connect with Ashley:

Topics Discussed:

  • How Ashley moved from corporate HR to running her own business helping creative entrepreneurs

  • How she found a place where she could use her corporate experience and build a business she loves

  • How to create processes and systems to help your business grow

  • The importance of writing your processes down

  • How to create a job description that helps you hire the right person

  • Why you need to outline the interview process before you start accepting applications

  • The things you need to include in a job description

  • How to make sure that the person you’re hiring has the skills needed for the job

  • Why you should hire slowly to avoid hiring the wrong person

  • The difference between a contractor and employee

  • Why you can’t hire an unpaid intern

  • The importance of creating a culture for your business

Resources Discussed:


Writing a Book that Serves Your Audience and Your Business with Jodi Brandon

Writing a Book that Serves Your Audience and Your Business

Today I’m talking to Jodi Brandon all about writing a book at serves your business and your business. We got though the process of brainstorming topics for your book, writing that book, getting it published, and even get into some marketing. In addition, we cover the ultimate purpose of your book is and how you can validate your topic before you get started. Jodi also talks about the importance of finding a topic that is going to bring your audience back to your services and how you can serve them well through the topic you choose and the book you write. She also talks a little bit about her own book and how she went through this process herself, as well as the reasons that you should consider self-publishing instead of going with traditional publishing.

Jodi Brandon has more than 20 years' experience in book publishing. After many years working at traditional publishing houses, Jodi and her husband relocated from New York to Philadelphia and she launched her freelance editing business. Jodi's passion these days is working as a book editor and writing/publishing coach for creative entrepreneurs, bloggers, and small business owners who want to level up their business with a book.

Connect with Jodi:

Topics Discussed:

  • How she moved from working in traditional publishing to working one on one with small business owners and creative entrepreneurs
  • Why small business owners should write a book
  • How to find a topic for your book, including validating your idea before you start writing
  • Ways you can reuse the content you’ve already created
  • How she works with clients to help them publish a book
  • The difference between traditional and self- publishing
  • How to launch and market your book
  • How to get book readers back into your business and eventually hire you

Resources Discussed:

Automating the Client Experience for Great Customer Service

Today I’m going to be taklking about automating the client experience for great customer service. We’ve talked about automation in a couple of the previous episodes and you’re going to be hearing a lot more about it in upcoming episodes with guest, so I wanted to share with you my thoughts on automation including how I’ve used automation in my own business and with my clients to great a great customer experience without sacrificing the one-one-one, hands-on experience that you want your clients to have in your business.

Samantha Mabe is the owner and designer at Lemon and the Sea. She loves empowering creative women with a heart to serve to grow their business through brand and website design. Her background is in design and architecture, but she’s been creating since she could hold a pencil. Samantha is a Pittsburgh native now living in Richmond, Virginia where she spends her days designing brands and websites and her evenings watching Netflix with her husband and their dog #gambittheweshi.

Connect with Samantha:

Topics Discussed:

  • The importance of outlining your process before you start automating
  • Steps to include in your process
  • Questions to ask about how you work
  • Questions to ask about your dream clients
  • How to create email templates to help you automate without losing the personal touch
  • Using PDF Guides to share information throughout your process
  • How to create tutorial videos for your clients
  • Tools you can use to automate your client experience

Resources Discussed:


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Using Customer Feedback in Product Design with Ashley Staum

+05 Using Customer Feedback in Product Design with Ashley Staum

Today Ashley and I chatted all about using customer feedback in product design, but this episode is so relevant to people in the service-based industry as well.

Ashley and I actually met in person at a VIP Intensive back in February of 2017, so I was so excited to bring her on the show to talk about how she grew her company and how she uses customer feedback to help her design better products while still maintaining the vision she has for her business.


Ashley Staum is owner of She Plans, a little planner company that sells planners, notebooks and printable planners. She is a self-taught designer with a degree in Marketing and an MBA from Virginia Tech. Her products are created with simplicity in mind, in both design and functionality, to allow you to create the space to let life happen - because life doesn't happen on the page. As the daughter of a Navy man, Ashley lived in six homes as a child and is on her sixth home since getting married in 2004. She currently lives just north of Houston, Texas along with her husband and four young girls. 

Connect with Ashley:

Topics Discussed:

  • How Ashley got started designing planners for herself and turned it into a business

  • Why she still creates printables along with her line of bound planners

  • Her transition from Etsy to having her own brand

  • Why Ashley loves getting customer feedback and how it’s improved her business

  • The four ways she receives feedback and how she uses it to make changes in her business

  • How Ashley avoids the temptation to stray for her signature style

  • Why she thinks of her customers as part of her business

  • Why sometimes less is more in product design

  • Why she doesn’t feel like other planner companies are competition

  • How starting small and not looking at the competition is beneficial

  • Her upcoming Fall launch

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Building a Social Media Strategy with Your Dream Clients in Mind with Elise Crawford

Building a Social Media Strategy with Your Dream Clients in Mind with Elise Crawford

Today I’m talking with Elise Crawford of Ringlet studio about creating a social media strategy with your dream clients in mind.

Elise and I had a great conversation all about why business need social media strategy, how you can create content that your dream client is going to relate to, and how you can avoid feeling overwhelmed by all of the different platforms and options there are out there.

She gives us some great advice about creating a social media strategy that works for your business and helps you to grow and scale in a way that’s really true to you.

Over the last five years, Elise has worked with countless businesses in the D.C. area to create stunning brands, digital marketing campaigns, websites and social media portfolios. In the beginning of 2016, she began Ringlet Studio with the mission of empowering women entrepreneurs brands to be bold online. Elise graduated with a Masters in Communication from Johns Hopkins University. Her concentrations were in Public + Media Relations and Digital Communications. She has lived in D.C. for the last eight years. She is planning an August 2017 wedding to her college sweetheart. 

Connect with Elise:

Topics Discussed:

  • How she knew she wanted to start her own business and work with female entrepreneurs
  • Why small businesses need a social media strategy
  • Why your marketing can be simple and really effective
  • How your social media strategy fits in with your overall marketing
  • How to get feedback from your dream client about your social media presence
  • How to create services strategically
  • Sharing your zone of genius and how to talk about your services
  • Choosing which social media platforms your business needs to be on
  • Why video is the next big thing
  • People like buying from people

Resources Discussed:

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Why Serving Your Clients Well is Important

Why Serving Your Clients Well is Important

Today it’s just me and I’m going to be talking about why serving your clients and customers is so important. Of course, this is the basis for the entire podcast, but I wanted to talk about why I think it’s important and how I came to that conclusion in my own business.

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Samantha Mabe is the owner and designer at Lemon and the Sea. She loves empowering creative women with a heart to serve to grow their business through brand and website design. Her background is in design and architecture, but she’s been creating since she could hold a pencil. Samantha is a Pittsburgh native now living in Richmond, Virginia where she spends her days designing brands and websites and her evenings watching Netflix with her husband and their dog #gambittheweshi.


Topics Discussed:

  • Why a business with great customer service draws you in
  • Why the clients are the basis of your business
  • Why serving well needs to come before making a profit
  • How to balance serving well and setting boundaries
  • The types of boundaries to set and where to share them
  • Finding an area of service to focus on

Resources Discussed:

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Using Your Blog to Educate Clients with Cinnamon Wolfe

Using Your Blog to Educate Clients with Cinnamon Wolfe

Today I’m talking with my friend Cinnamon Wolfe all about using your blog to educate your clients. She gets into a lot of great topics like how she has used her blog in the past to reach and educate clients in the wedding industry and as she is transitioning to be an educator for small business owners. We also talk about her process for blogging as well as some SEO tips that can help you blog get found online.

Cinnamon Wolfe is a former corporate gal turned photographer, blogger and educator. She is an Army wife, stepmom, petmom and the friendliest introvert you’ll ever meet. She is obsessed with helping others realize they are capable of so much more than they think they are. She is a self-proclaimed #podcastjunkie and hosts her own show with her husband where they chat with business owners about all things photography, business and blogging. Her life goals are as big as her Netflix obsession and she can be always bribed with skinny vanilla lattes and deep conversations.

Connect with Cinnamon: 

Topics Discussed:

  • How she accidentally started her business
  • How blogging small business owners
  • How to show your expertise and knowledge to potential clients through your blog
  • How blogging helps your SEO
  • How to find topics to blog about that you’re interested in and that will benefit your reader
  • Addressing your clients’ pain points as a blog post
  • Why you should write about topics you think are basic
  • Why you should get outside the creative industry bubble
  • Balancing personal and business topics
  • Finding the best way to balance sharing information and being yourself
  • How often you should blog
  • How you can increase your blogging SEO
  • Cinnamon’s process for blogging from start to finish

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Resources Discussed: