client education

Creating a Process for Content Creation with Abby Herman

Today I’m talking with Abby Herman of Write Solutions about creating a process for content creation in your business. We’re going to talk a little bit about why you need a process for content creation, how you can create one that works for you, and how you can find the right content for your audience.

Abby talks about some great information that you can put into place today to plan your content in advance so you’re never worried about doing things at the last minute and so that you can really dig into what your audience needs and you want to share with them.


Abby is a content strategist and content coach for small business owners, helping to get her clients' written message out to their audience, in their own voice and on their own terms. She specializes in working with female-owned, service-based businesses to generate ideas and strategies that help to move their businesses forward with content that attracts the perfect clients. Abby firmly believes in the power of educating and empowering business owners so they can grow their businesses without breaking the bank. Community over competition is truly her jam!

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Topics Discussed:

  • How she started helping business owners create content
  • Why small business owners need a process for creating content
  • How to keep your content engaging
  • The importance of asking your audience what they need and want
  • Finding your content centerpiece
  • Using video to share content
  • Why you might want to date your content
  • CEO dates
  • Creating themes for content to help batch create and creating new value
  • How to create the your audience needs
  • Finding the main topics of your content
  • Tips to create content consistently

Resources Discussed:

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Transitioning from Corporate Clients to One-on-One Work with Becky Mollenkamp

Transitioning from Corporate Clients to One-on-One Work with Becky Mollenkamp

Today I’m talking with Becky Mollenkamp all about transitioning from corporate clients to one–on-one work and we get into a lot of great topics.

Becky discusses why she made the transition from working with corporate client to creative entrepreneurs. We talk about how the expectations on her business have changed based on the types of clients she’s working with, how she balances automation and personal interaction with her clients, as well as why she thinks being authentic online and on social media is so important.

We talk about how you can beta-test your ideas before you launch your services and get into some really fun discussions on customer services and why that’s so important.

Becky Mollenkamp is a business mentor for creative entrepreneurs. In her 10-week Own It, Crush It program, she helps entrepreneurs get out of their own heads to find clarity and create action plans for moving their businesses forward. Learn more about Becky and her program at

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Topics Discussed:

  • How she started working with creative entrepreneurs
  • How working with small business owners is different from corporate clients
  • Communicating your value to potential clients
  • Why being yourself in all ways is so important for your business
  • How she created a sales process that feels authentic and respectful
  • Balancing automation and hands-on communication
  • Creating touchpoints in your business to attract and repel potential clients
  • The difference in investment for corporate clients and small businesses
  • Finding a balance between making a profit and working with your dream clients
  • Being genuine with showing our journey and not just perfect images
  • Creating a beta-test for services you’re considering offering
  • How to create a great client experience and why it’s important

Resources Discussed:

Creating Contracts that Protect You and Your Client with Autumn Witt Boyd

Creating Contracts that Protect Your and Your Client with Autumn Witt Boyd

Today I’m talking with lawyer Autumn Witt Boyd all about creating contracts that protect you and your clients. Autumn and I had worked together on a contract for my own business and so I was excited to bring her on to talk about her process and some tips for creating contracts that protect you and your business while still making sure that your clients get the best deal possible. The goal of your contract is that you can both be confident that you would be protected if something were to happen and how that makes it so much easier to work while knowing you have a contract to back you up.

Autumn Witt Boyd is an experienced lawyer who helps high-achieving and ambitious business owners reach their big goals, faster and smarter. Autumn guides creative entrepreneurs with big dreams as they grow from one-person-shows to bigger deals and collaborations. She has special expertise in copyright and trademark issues.

Autumn also hosts the Legal Road Map podcast, which teaches business owners how to protect their rights and stay out of legal hot water. She lives in Chattanooga, TN with her husband Dave, twin boys Sam and Tyson, and daughter Vivian.

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Topics Discussed:

  • Why a contract is the most important legal protection for your business

  • Why your contract should protect both you and your client

  • Your first contract should be a client agreement

  • How you can create a basic contract yourself starting out and why you should

  • The most important things to have in your contract with a client

  • Why your contracts should be strict upfront to allow you room to make decisions based on circumstances in the future

  • What to do if someone wants you to sign their contract

  • How to create a contract that protects you and your client

  • Use your previous experience to create a contract that serves your business based on the issues you’ve had in the past

  • How to communicate the benefits of a contract to your clients

  • Why a contract gives you freedom to do your best work

  • Other contracts you may need in your business

  • The steps to take if you need to enforce a contract

Resources Discussed:

Creating a Great Client Experience with Maggie Giele

Creating a Great Client Experience with Maggie Giele

Our episode today is all about creating a great client experience and how you can do that through processes and automation to make it really easy for you to have a profitable business while still serving your clients well.

Maggie Giele is an award-winning business and marketing strategist, helping fiercely dedicated business owners slay their strategies and scale their businesses, with a sprinkle of magic.

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Topics Discussed:

  • How to create a great client experience
  • Why you can't create a client experience without clients
  • How Maggie improves her client experience after every project
  • Ways that you can get feedback during the process
  • How to delight your client while still being profitable

Resources Discussed:

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Using Your Blog to Educate Clients with Cinnamon Wolfe

Using Your Blog to Educate Clients with Cinnamon Wolfe

Today I’m talking with my friend Cinnamon Wolfe all about using your blog to educate your clients. She gets into a lot of great topics like how she has used her blog in the past to reach and educate clients in the wedding industry and as she is transitioning to be an educator for small business owners. We also talk about her process for blogging as well as some SEO tips that can help you blog get found online.

Cinnamon Wolfe is a former corporate gal turned photographer, blogger and educator. She is an Army wife, stepmom, petmom and the friendliest introvert you’ll ever meet. She is obsessed with helping others realize they are capable of so much more than they think they are. She is a self-proclaimed #podcastjunkie and hosts her own show with her husband where they chat with business owners about all things photography, business and blogging. Her life goals are as big as her Netflix obsession and she can be always bribed with skinny vanilla lattes and deep conversations.

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Topics Discussed:

  • How she accidentally started her business
  • How blogging small business owners
  • How to show your expertise and knowledge to potential clients through your blog
  • How blogging helps your SEO
  • How to find topics to blog about that you’re interested in and that will benefit your reader
  • Addressing your clients’ pain points as a blog post
  • Why you should write about topics you think are basic
  • Why you should get outside the creative industry bubble
  • Balancing personal and business topics
  • Finding the best way to balance sharing information and being yourself
  • How often you should blog
  • How you can increase your blogging SEO
  • Cinnamon’s process for blogging from start to finish

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Resources Discussed: