Today I am talking about my top three strategies for designing a website that fits your brand. If you’ve tuned into the last two solo episodes, I’ve talked about getting to the heart of your brand and how design strategic websites and I wanted to make that really actionable for you today by sharing the top three strategies that I use when designing a website that fits your brand and giving you some action steps that you can use on your own website.
Building a strong foundation for your website by digging into your brand’s mission, vision and values
Knowing your dream clients inside and out
How your foundation can help you create content and write copy for your website
Setting goals for your website
Why goals help you focus and make decisions as you design
Pushing the limits of what is standard
Ways to find inspiration that makes you think differently
Create a dream client profile including demographics and psychographics
Write down the 3 biggest goals you have for your website
Start a Pinterest board with inspiration from websites and other sources
1. Start with a Strong Foundation
Learn your why, your vision, your mission, and your values
Discovering the heart of your brand means diving deep into the purpose and passion behind your business, as well as focusing on identifying your dream client, brand voice and more. Knowing what drives you and your business will help you create a website strategy that can help you reach your business goals. You’ll walk away feeling well equipped and confident in your ability to better grasp the heart behind your brand, as well as do business in way that enables you to focus on what truly matters in life. Less time spent worrying about how your website is perceived, and more time spent confidently moving forward with a business and website you’re proud to share!
Listen to episode 60 about Getting to the Heart of Your Brand for more questions to help you dig into the heart behind what you're doing.
Know your dream client inside and out
Having a clear understanding of your dream client will enable every touch point of your business to be succinct and effective - especially in the website we’re crafting.
Describe your dream client. Think of the kind of client who enables you to create your best work, gives you total creative freedom, or just gets what your brand stands for and resonates with it! Who do you want to be working with on a regular basis? Go deep with this profile. Give this person a name, an identity, and a way of life.
What are their hopes, dreams, or big goals?
How can your brand help them reach those big dreams or goals?
Do they prioritize price, quality, or ease?
What are three brands they love? Why do they love those brands?
How do you want your dream client to FEEL when they work with you?
What is your dream client struggling with? Where do they need help?
How does your work fit into that struggle and provide value or offer relief?
2. Set Goals and Find Focus
Before you start the design process, it's important to have a bigger goal for your website. This goal should support your business goals and will help you design in a way that helps your business grow.
If your website could do just one thing, what would it be?
What steps do your dream clients need to take in order to take action?
Working backwards, what is first step someone should take on your website?
These are some of the most popular goals creative small businesses set for their websites. Each will affect the way you design differently.
Growing an email list
Sharing content and educating your audience
Booking consult calls with your dream clients
Selling a certain product or course
3. Push the Limits
Don’t just stick with what everyone else in your industry is doing or templates that you’ve seen work.
Choose the functionality you need
Brainstorm on paper first
Draw inspiration from other sources
Websites outside the creative industry
If you like what someone else is doing, figure out why it works and then apply the reason to your own website without copying the design