Today I’m talking about getting raving testimonials with Kim Wensel. We talk about a lot of topics here, including why testimonials are important and how you can ask clients for testimonials. Kim also talks about the types of questions you should be asking and the other information you should consider gathering when you’re asking clients for testimonials. We talk about using the information you’ve gathered to create and effective testimonial and tailoring your request to serve your dream clients. Then we dive into the difference between client feedback, testimonials, and case studies.
This is a great episode if you’re interested in learning more about how you can share testimonials that actually speak to your dream clients.
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A true multi-passionate, Kim tried out many career paths before finding her career footing, including: owning a wedding planning business, managing health programs in Nigeria and Kenya, working as a nonprofit communications and research consultant, and serving as an admissions counselor at two universities. While she’s a self-taught entrepreneur, Kim also has Masters degrees in Social Work and Public Health.
She lives outside of Washington DC with her two kids, husband, and the most lovable rescue dog you’ve ever met. When she’s not working on her business, she can be found heading for the mountains, desperately trying to escape city traffic.
Why testimonials are important for businesses
How we can ask our clients for testimonials
The types of questions we should be asking in our testimonial request
Other information you should consider asking for
Using the information you’ve gathered to craft an effective testimonial
Tailoring your request to serve your dream clients
The difference between client feedback, testimonials, and case studies
Where you should use testimonials
Interviewing Your Dream Clients Process to Profitability episode
Start listing the questions, challenges, and desires your dream clients has about your work are coming to you with
Put together a list of questions to pull from when you ask for a testimonial
Ask – build asking for testimonials into your process