Designing a Strategic Website Series: Designing a Strategic Contact Page


Getting people to contact you should be the ultimate goal of your website, so it’s important that your contact page sets you up for success.

Topics Discussed:

  • Why your contact page is so important
  • Different options you need to include
  • Tips for designing an effective contact page

Resources Discussed:

Action Steps:

  1. Include your email address
  2. List your office hours or when people can expect to hear from you
  3. Update the post-submit response to fit your brand


There are lots of people who don’t want to fill out your contact form or they’re interested in something else - like a partnership or collaboration. By not including an easy, direct way to contact you, you’ll likely never hear from them.

  • Use a form on your contact page that collects the information you need from most people.
  • Have a professional email address on your contact page.
  • Include office hours or expected response time.
  • Consider an autoresponder so people hear from you right away about what to expect.


  • Include fun graphics
  • Keep it simple to encourage action
  • If you get a lot of emails asking the same question, include a link to your FAQ page
  • Use a call-to-action that makes sense like “submit” or “send”
  • Make sure the copy and images fit your brand
  • If possible, you can have your form change based on the type of inquiry or have them select an “inquiry type” option to make things easy for you
  • Focus on being helpful


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