Creating a Signature Service with Maggie Patterson

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Today I’m talking about creating a signature service with Maggie Patterson. We had a great conversation about why it’s important for business owners to have a signature service and how you can start developing this type of process in your own business. Maggie talks about how having a signature service changes the way that you market and price your services and can really help you show up as an expert and serve your clients in the best way possible.

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Connect with Maggie:

Maggie Patterson is a communications strategist, business growth consultant, and the principal consultant at Scoop Studios. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 10 years.

Today, she works with online and small business owners to help them implement smart strategies for business growth and to maximize the impact of their digital marketing. She’s the host of the Small Business Boss podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company and Virgin.com.

Topics Discussed:

  • Why it’s important for business owners to have a signature service

  • Steps to take when you start developing a signature service

  • When should transition into a signature service

  • Beta testing your new process

  • Creating content around your signature service to prove your expertise

  • Pricing in your business

  • How to keep your clients on track during your time together

  • Receiving and using feedback to make adjustments to your service

Action Steps:

  1. Start paying attention to what you're doing that can be repeatable or that you need to systematize

  2. Focus on positioning yourself as an expert in what you're offering before you launch

  3. Be patient, this is a long-term process

  4. Add an expiry date to your contract