I can’t believe we are already at 25 episodes into this show, and I’m so excited that you’ve been with me along this entire journey. Today I want to talk about something that is going to be really important as we come up on the end of the year – quarterly website maintenance.
Some of these things you may have been doing all along and this hopefully won’t take you tons of time, but I think that they are really important to remind you to do at least every quarter. You may find that you need to do some of these items daily, weekly, or monthly depending on your business and website, but you should be going through this list every quarter to get into your business and know what’s going on behind the scenes without feeling overwhelmed by another item on your to-do list.
You can download a checklist of these items at www.lemonandthesea.com/episode25.
What is website maintenance?
This isn’t the day to day work of adding blog posts and responding to comments and it’s something you can do yourself with just a little time and know-how. Quarterly website maintenance is focused on keeping your website healthy, making sure you’re on track in your business, and that you’re getting the results that you want to see from your website.
Doing these things quarterly will also help you plan for future updates to your website and know what you want to change and who might be able to help you meet the goals you have for your website.
Back up your website
This is important so that you have a backup of your site in case it’s hacked or goes down. When you can recover at least the content, it’s a lot less stressful than starting over from scratch when things go wrong.
Use both Google Analytics and any analytics available from your website host. You can use this information to adjust the content you’re creating and promoting and where you’re focusing your marketing efforts.
What is your most popular page/post?
Are some pages dead ends?
Where are people coming to your site from?
What is your best conversion source?
Check website design
This can either be a quick check-in if you’ve kept up with your design or have just gone through a re-design or a more in-depth look if you haven’t had time to prioritize your design at other times.
Are the images up to date?
Does it still reflect your brand?
Does it look consistent across all browsers?
Does it look correct on mobile?
Check site speed
The slower your website loads, the less people are going to keep coming back to you. You want your website to load quickly so you can reach your dream clients (plus Google knows that pages that are slow to load are less liked, so they rank you lower in searches).
You want to make sure that all of the links on your website are still active and working. This helps with sharing quality content that helps people to trust you and helps with SEO because Google doesn’t like broken links.
Test e-commerce and forms
Similar to links, having forms and a check out function that works properly helps your business run smoothly and builds trust with your audience because things aren’t getting lost.
Are all forms and check out functions working?
Does any inventory need to be updated?
Do you need to collect more/different information?
Updating your portfolio can be intimidating because it takes time that seems like it could be better spent on client work, but by doing it quarterly, you’re showing off your expertise and creating fresh content for people who might be interested in working with you.
Check your about page, home page, guest bios, and social media to make sure every place is consistent and reflects your current services and brand.
By sharing the places you’ve guest posted or been invited to speak, you can build the know, like, trust factor with your audience.
Check site map
Make sure that Google has a site map for your website so it knows which pages are on your website and help with SEO.
Poll audience and update copy
Make sure your copy reflects what you do, who you work with, and the benefits that you offer to your clients.
Take a poll (informal or formal) of your audience to see what they are struggling with and how you might be able to help
Update any services that may have changed
Make sure you’re still speaking to your dream client
Ideal Client Interviews
You want your SEO efforts to be pointing to the services and content that you’re offering now.
Run a UX test with a friend
Also known as a User Experience test, you can have a friend or Facebook contact perform tasks on your website to make sure that it’s easy to navigate and makes sense for your dream clients and website visitors.
Review your progress toward meeting your goals and adjust your content, marketing, language, or analytics as needed so that you know how your website is helping your business grow.
What progress are you making towards your goal?
Do you need to adjust which numbers you’re looking at?
Are there things you need to change or remove?
Remember, you don’t need to dig into these things every day, but by doing them quarterly, you will have a good picture of how your website is performing, what’s working and what isn’t, and things you can add to your list to improve. The goal is that you continue building a website that shows your expertise and brings in more dream clients.