guest interview

Pitching Yourself to Podcasts and Other Outlets with Cher Hale

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Today I’m talking with Cher Hale and we are talking about pitching yourself. We cover topics like why it’s important for entrepreneurs to pitch themselves, what types of opportunities are available for you, and how you can create a pitching process of your own. Cher also talks about what makes a good pitch and how she does research ahead of time to make sure that whatever outlet you are pitching is a good fit and then we talk about following up. I give some examples of pitches I’ve received and follow-ups so that you can hear from a podcast host what that feels like.

We also talk about what happens if you get a no or a yes after you pitch and how you can continue that relationship in a positive way.

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Connect with Cher

Cher Hale is a publicist who helps authors, activists, and artists tug at more heartstrings + get more eyeballs on their work. She specializes in writing cold (but heartfelt!) pitches and has landed interviews on outlets like The Unmistakable Creative, goop, and NBC. When she’s not writing emails, you can find her re-watching Remember the Titans, playing with her cat Totoro, or hiking somewhere in the PNW.

 

Topics Discussed:

  • Why small business owners need to learn to pitch themselves
  • The types of opportunities that are available for entrepreneurs to share their expertise
  • Cher’s pitching process and how you can create your own
  • What makes a good pitch
  • Following up without going overboard
  • What happens if you hear a no after a pitch
  • The process if you get a yes

Resources Discussed:

Action Steps:

  1. Set a goal for pitching
  2. Make a wish list of podcasts
  3. Write a heartfelt pitch and follow up

Designing a Morning Routine You Can Stick to with Amanda Dennelly

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Today I’m talking with Amanda Dennelly about designing a morning routine you can stick to. Amanda and I have a great discussion about why having a morning routine is so important for business owners and how it can affect you day and your life. She also talks about the importance of mindset work and how that’s going to look different for everyone. We talk about hwo your morning routine isn’t going to look just like everyone else’s and you don’t have to follow a prescribed formula because it’s more about finding things that fit you and making small tweaks so that you really feel the way you want to as you start your day. We then talk about adjusting our morning routine to fit our lives as entrepreneurs when our family or friends are home and need more flexibility.

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Connect with Amanda

Amanda Dennelly helps creatives and entrepreneurs that are feeling stressed and overwhelmed stop overcomplicating their day-to-day so they can grow their business and create more time to do what they love. She helps clients shift their mindset around their mile-long to-do list and create room in their schedule to finally breathe, all because of rather than in spite of their growing business. This supports them to rapidly scale their businesses, create more fulfillment, and feel happier and healthier in their everyday lives. Amanda started her career working with some of the biggest brand names in New York City before moving out west and starting her own design studio. She spent years honing her process and found the same principles of intentional simplicity and refinement that she used in her branding work can also help creatives design a beautiful, balanced life and a successful, thriving business. Today, she operates her coaching practice in the mountains outside Denver, Colorado. When she’s not supporting clients, she’s going for early morning trail runs, mid-day walks with her puppy, and Friday sushi dates with her man.

Topics Discussed:

  • Why a morning routine is important for business owners
  • How your morning routine affects your day and your life
  • The importance of mindset work
  • Designing a routine that fits you
  • Making adjustments in your routine as life happens

Resources Discussed:

Action Steps:

  1. Pay attention to your current morning routine and how it makes you feel
  2. Choose one thing to change and try it for a week
  3. Experiment with exercise to find something you love

Using Instagram to Build Connection and Grow Your Business with Humble & Whole

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Today I’m talking with Kendra and Kleneice of Humble & Whole and we are discussing using Instagram to build connection and grow your business. Kendra and Kleneice talk about the ways that we can use Instagram to build engagement and really get to know our community. We also talk about the types of images you should be sharing, how you can find the best hashtags, and what your options are for sharing and how you should use those. They also give a couple of the common mistakes that they see entrepreneurs making and the tools they recommend using to help you grow your Instagram following.

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Connect with Humble & Whole

Kendra and Kleneice are the founders of Humble & Whole, a digital marketing agency that helps female entrepreneurs build online communities that are both meaningful and profitable. They are on a mission to empower female entrepreneurs to share their voice and offerings confidently so that they can make a greater impact and create more income.

 

Topics Discussed:

  • How using Instagram can benefit your business and your audience
  • Connecting with your community in a genuine way
  • Asking simple questions to increase engagement and learn about your audience
  • Growing your following with people who are your dream clients
  • The types of images you should be sharing
  • Choosing hashtags for your posts
  • Where you should be sharing – IGTV, Stories, Lives, and regular posts
  • The common mistakes that business owners make on Instagram
  • Tools you can use to help you use Instagram more effectively

Resources Discussed:

Action Steps:

  1. Brainstorm some simple questions to ask in your captions

  2. Find a few hashtags for your business

  3. Update your bio to include what you do and who you serve

Simplifying and Delegating with Ashley Gartland

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Today I’m with Ashley Gartland about simplifying and delegating in your business. We talk a little bit about how you can simplify your business and the five steps she has to help you get to what you want to be spending time in your business and how you can make space for the things you want in your life.

We talk about the best place to start simplifying if you’ve been running your business for a while and then we dive into the topic of delegation. We talk about using delegating to make your work load easier and save time, how you think about delegating whether you’ve done it before or not. Ashley gives us an assignment to help us figure out which tasks we want to hold onto and which we can delegate to tools, systems, or contractors. She also talks about how simplifying in your business can really benefit you and why it’s so important.

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Connect with Ashley

Ashley Gartland works with women entrepreneurs whose business is doing well but who feel like a hot mess behind the scenes - and they know it's holding them back from reaching the next level. She helps them simplify their business and build a stronger foundation so they can experience more growth and fulfillment in their work and more freedom in their life. Ashley has been an entrepreneur since the age of 22, when she got her start as a freelance food writer. After working in editing, event planning, public relations and digital publishing, Ashley launched her coaching practice to help overwhelmed entrepreneurs grow their business by doing less better. Ashley's work has been featured in O, The Oprah Magazine, The Huffington Post and Being Boss and she's appeared on The Startup Sessions, Courage & Clarity and The Feel Good Effect podcasts. She lives for rainy days, is an avid runner (and wannabe yogi) and prefers kombucha over coffee to fuel her day. To connect with Ashley and learn more about how you can simplify your business, you can join Ashley's free community, The Simplified Entrepreneur.

Topics Discussed:

  • Why it’s so important for business owners to simplify
  • The best place to start simplifying if you’ve been running your business for a while
  • Steps you can take to start simplifying
  • How you can use delegation to make your work load easier and save time
  • Where to start when considering delegating
  • Why delegating doesn’t have to cost a lot of money
  • Evaluating what benefits you’ve gotten from delegating

Resources Discussed:

The True Value of an Hour with Yasmine Kashefi

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Today I’m talking about the true value of an hour with Yasmine Kashefi and we get into a lot of great stuff here. She talks about what the true value of an hour actually is, how you can calculate it, and what you can do if you’re struggling with having enough time. We also talk about what to look for when you’re considering outsourcing, as well as some tools that you can use to start saving time in your business to make sure you’re as efficient as possible. We also go through my schedule and my struggle with feeling overwhelmed and busy as Yasmine suggests things that I could do to find more time to do what I love and serve my clients well in the most efficient way possible.

This is a great conversation if you want to learn about how to make the most of your time and what you should consider outsourcing. We cover a wide range of topics and you get some behind-the-scenes and a little bit of Yasmine’s coaching with myself in this episode.

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Connect with Yasmine

Yasmine Kashefi is a Creative Business Strategist who works with female entrepreneurs to help them find clarity, focus and to create a clear plan of action that scales their business and grow their profits. A seasoned strategist, Yasmine has over 10 years of experience in business strategy, operations, financial planning and marketing and an MBA from the Rotman School of Management. A former corporate consultant, she now uses her skills for good* to help empower female business owners to achieve sustainable, profitable businesses.

 

Topics Discussed:

  • The meaning of “the true value of an hour”
  • How you can calculate the value of your hour
  • Things you can do if you’re struggling to have enough time to get everything done
  • How to know when you should do something yourself and when you should outsource
  • Tools you can use to save time in your business
  • My struggle with time management and adjustments I can make

Resources Discussed:

 

Creating A Learner-Centered Mindset with Emily Walker

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Today I’m talking with Emily Walker all about creating a learner-centered mindset. This episode is great if you already have a course or are planning to create one, but it’s also beneficial if you want to make sure that the information you’re sharing is beneficial to your audience.

In this episode, Emily walks us through how she got started in learning design and what that means, as well as why you can apply these principles to everything you do in business. We then talk about the mindset you should have when choosing to educate your audience through a course and how you can get started in the right mindset. She talks about goal statements and how that can guide you in your course creation, marketing, and more as you make decisions to create something that really benefits the people who are learning from you and she explains some of the key questions that you can ask yourself during the process of learner-centered design.

We also have a brief conversation about why we need to think about of the box of what everyone else is doing in creating opt-ins and courses and really figure out what’s going to work best for the people that we’re trying to educate instead of following along with the industry standard. In addition, we have a discussion about why the key piece of any course is not just what you’re trying to teach and the transformation your learners will see, but how you do things as a unique individual and why that’s so important to make that a part of everything that you do so you can stand out in a crowded industry.

We then talk about the ways that focusing on your learners benefits your business and some tips for creating courses that are learner-centered.

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Connect with Emily

Emily Walker wants to live in a world where people teach their passion, PowerPoint karaoke isn’t a thing, and designing an online learning experience is as simple as Sunday mornings in yoga pants.  As the founder of Course Wellness with Emily and the Course Wellness Podcast, she helps heart-centered entrepreneurs design online courses that support their audience through their transformative learning journey. When she’s not designing or auditing courses, you can find her cuddling with her two cats, drinking matcha lattes, and planning her next trip to France. Learn more about Emily at her site www.coursewellness.com and be sure to check out the Course Wellness Wheel.

Topics Discussed:

  • How Emily got started in learning design
  • What a learning designer does
  • Applying learning design to everything you do
  • The mindset you should have when choosing to educate your audience through a course
  • Where to start when you want to create a course
  • How a goal statement can guide your course creation, marketing, and more
  • Key questions to ask yourself during the process of learner-centered design
  • Why you need to think outside the box of what everyone else is doing
  • Ways that focusing on your learners benefits your business
  • Tips for creating courses that are learner-centered

Resources Discussed:

Action Steps:

  1. Create a goal statement for your course or business.
  2. Brainstorm ways that you can educate your audience that are out of the box.
  3. Choose one topic you want to learn and figure out your first step.

 

Bonus Episode: Using Pinterest for Business Growth with Buzzing Creatives

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This is our first bonus episode! I’m so excited for this episode because I’m bringing you Tript and Prabh Johal from Buzzing Creatives and we are talking about using Pinterest to grow your business. Part of the reason I’m excited is because this is a great topic and we get into a lot of cool discussions about how you can use Pinterest, the tools that they like to use to manage Pinterest, and some tips for the new changes that the platform has been making and how you can take advantage of them. They also wrap up with some good advice is you’re just starting out or transitioning your Pinterest account to a business account so you can make sure that you’re on the right foot.

The other reason I’m excited about this episode is because Buzzing Creatives is actually and client of mine and when this episode goes live, we will be just a few days away from launching their new website and their new Pin for Growth course. I would love it if you would check out their website. They are so passionate about helping creatives who have a little bit of a different background, which we talk more about it the episode.

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Connect with Buzzing Creatives

Tript & Prabh of Buzzing Creatives, are social media experts that specialize in Instagram & Pinterest - and yes they are sisters! They teach creative entrepreneurs how to grow their business online by leveraging social media. Buzzing Creatives was born out of their knowledge, experience, and passion for teaching. Being creatives at heart, Tript & Prabh are passionate about creative entrepreneurs turning their creativity into profitability without compromising their artistic integrity.

Buzzing Creatives was developed at a time when both Tript & Prabh were on individual trajectories which they thought would never meet. But what they forgot was that more than being sisters they were best friends and more than best friends they were soul mates. To have your sister as your soul mate is the best case scenario, you just can’t lose and so their individual fates aligned perfectly to create a window in time when Buzzing Creatives was finally born!

Buzzing Creatives has grown into a community of creatives that inspire each other. At the heart of buzzing creatives is the belief that innovation is the result of a community full of supporting creatives and that is why they place emphasis on building a sense of community where teachers are students and vice versa, so everyone can learn from each other and grow as creatives.

Outside of Buzzing Creatives, Tript & Prabh both love to travel, read books, watch bollywood, listen to U2 and go on crazy adventures. Tript has a Master’s Degree in Gender and International Development from the Institute of Development Studies UK along with her BA from the University of British Columbia. Prabh is currently doing her PhD in Art History with focus on Classical Archeology at the University of Toronto, she completed her Masters in Classical Archaeology from the University of Oxford and previously completed her BA from the University of British Columbia.

Topics Discussed:

  • How Tript & Prabh decided to start Buzzing Creatives
  • Creating a place for online business owners who feel marginalized in other groups
  • Why Pinterest is an important platform for creative entrepreneurs
  • How Pinterest is different than other social platforms
  • Group boards and finding which ones will benefit you
  • Tools you can use to manage and grow your Pinterest account
  • Writing descriptions for pins and boards that get found
  • Transitioning a personal Pinterest account into a business one
  • What types of boards your business should have
  • Using Tailwind tribes to share content
  • Tript and Prabh’s upcoming Pin for Growth course

Action Steps:

  1. Set up a Pinterest business account
  2. Start pinning consistently, focusing on the 1st five pins each day
  3. Write pin descriptions that include keywords and that link to a page with matching content
  4. Create attractive Pinterest graphics (600px x 900px is optimal)

Resources Discussed:

Why Every Creative Needs a Wolfpack with Elizabeth Henson

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Today I’m talking about why every creative needs a wolfpack with my friend, Elizabeth Henson. We cover topics that range from wolfpacks, masterminds, and some behind-the-scenes business stuff. We talk about what a wolfpack is and how it’s different from a mastermind and why it’s important for creative entrepreneurs to have a wolfpack. Then we get into who should be a part of your wolfpack and how you can start building relationships and finding people you really connect with. We also talk about ways you can make sure that you’re being a good member of a wolfpack – for your yourself and others – and supporting people in the best way possible.

I’m excited to talk about this topic with Elizabeth because after connecting through a few different groups and events, I’ve seen how she puts this into practice first hand.

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Connect with Elizabeth

Elizabeth Henson, owner of Elizabeth Henson Photos, is heartfelt wedding photographer and passionate coach for creative dreamers and overachievers. She helps women who feel stuck in their day-to-day spread their creative wings and make money doing what they love. Elizabeth settled into entrepreneurship after career hopping and finally leaving the 9-5 grind, She now runs a full time photography business where she specializes in weddings for couples who believe in finding laughter in love. Her photographs have been published in magazines, books, and online. She is equally well known for her passion to help other women succeed in their own creative business endeavors and dreams of a world where any woman can make her living doing what she loves. Yoga and 90s music keep her grounded, as does spending time with husband, Mark, and two daughters, Gracie and Maddison. Elizabeth's mission is to grow her creative community, , Creatives Live Happy, and provide support to emerging "creativepreneurs" everywhere.

Topics Discussed:

  • What a wolfpack is
  • Why having a wolfpack is important for creative entrepreneurs
  • Who should be a part of your wolfpack and how you can build those relationships
  • Ways you can start building your own wolfpack
  • Being a good wolfpack member

Resources Discussed:

Making the Most of Your Time with Mariah Tomkinson

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Today I’m talking about making the most of your time with Mariah Tomkinson. She talks about why it’s important that a business owner starts making productivity and time management a priority and then we talk about how you can actually start to do that in your own business. Mariah shares the kinds of techniques we should have in place to get more done, how she sets goals, and makes sure that she gives time for those things to work and see if they will benefit her business. We also discuss how our habits affect our productivity, what her weekly schedule looks like, and how we know if our current time management strategies are actually working.

This is a topic that a lot of creative entrepreneurs struggle with, so if you’re trying to figure out how to make the most of your time, make sure to tune in to this episode.

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Connect with Mariah

Mariah runs Bloom Hustle Grow, where she helps overwhelmed female entrepreneurs navigate the twists and turns of the entrepreneurial journey by establishing strategic direction, crafting actionable plans, and building processes that allow them to hustle easier. She has an MBA and BS in Business with a concentration in Marketing, and has spent many years saying, “that’s a great idea, but how are we going to execute that?”

 

Topics Discussed:

  • Why it’s important for business owners to make productivity and time management a priority
  • Ways you can start to improve your time management
  • Techniques you should have in place to get more done
  • Setting goals and allowing enough time for things to work
  • How your habits affect your productivity
  • Creating habits that benefit you and your business
  • Mariah’s weekly schedule
  • Evaluating if your time management strategies are working

Resources Discussed:

Translating Your Core Values into Your Metrics with Jennifer White

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Today I’m talking with Jennifer White about translating your core values into your metrics. We cover a wide range of topics including how you can translate the core values of your business into your metrics, what processes you need to have in place, and how those metrics can help you develop processes that support your values.

She also goes through the process of auditing the processes you have in place to make sure they are working for you and what changes you can make down the road as you find you need to shift and change. We talk briefly about how you can grow your team and make sure you stay on track.

Jennifer also has a great Process and Performance Checklist that you can download from her website to help you evaluate your current processes. You can find that at www.themjwgrp.com/2pdownload.

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Connect with Jennifer

Jennifer began her career as an engineer, and combines analytical ingenuity with a talent for leadership. With a decade of professional experience informing her expertise in supply chain strategy and process and systems design, Jennifer is a talented communicator with a passion for motivating clients to transform their assumptions and achieve high performance. She is known for applying her sharp analytical skills to develop innovative solutions. She calls herself the "Analytical Rewired" as she incorporates her love for logic and creativity into her business. She is the Owner and Chief Impact Visionary Officer of The MJW Group, a Performance Consulting and Leadership and Development firm with her husband Marcus. In their business, they work with entrepreneurs and small business owners to incorporate core values into their metrics to increase productivity, visibility and overall performance.

Topics Discussed:

  • How you can translate your core values into your business metrics
  • The processes you need to have in place for your business
  • How metrics can help you develop processes that support your values
  • Auditing your current processes to make sure they’re working
  • Staying on track as your team grows

Resources Discussed: