guest interview

Marriage and Entrepreneurship with Adrienne Rolon

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Today I’m talking about marriage and entrepreneurship with Adrienne Rolon. This was such a fun topic to cover because so many of us, as we run our businesses, are trying to figure out how to involve our spouses and make sure that our marriages are still an important part of our lives. Today we talk about why marriage as an entrepreneur is different than when you both work standard jobs and how we can get our spouses excited and ready to support your business. We then talk about the types of business conversations you should be having with your spouse and how you can find a role for your spouse in your business to support you and to make them a part of what you’re doing. Adrienne also talks about how having children affected their marriage and their business and the changes they had to make as those life changes came along, as well as a few tips for making sure that you are cultivating a marriage and a business that you love.

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Connect with Adrienne:

Adrienne is the wedding planner, designer, floral artist, and marriage encourager behind Heart's Content Events & Design! She is so passionate about her craft, and takes joy in planning and designing stunning, heartfelt, and joy-filled wedding days, so couples can sit back, relax, actively prepare for their marriage, and spend intentional time with those who matter most. She is married to her college sweetheart, Josh, who teams up with her to counsel and encourage creative business owners to become better stewards of their marriages while fostering the growth of thriving businesses. They are blessed to be parents to their fun-loving son, James, their joyful daughter, Nora, and rambunctious but kind Frenchie, Nina.

Topics Discussed:

  • Why marriage as an entrepreneur can be different than when you work a standard job

  • Making time for your spouse when working on your business

  • How you can get your spouse excited and ready to support your business

  • The types of business conversations you should be having regularly with your spouse

  • Making it easy for your spouse to be supportive by giving them a role in your business

  • How having children can affect your marriage and business

  • Why it’s important to spend time away from your business

Resources Discussed:

Creating a Signature Service with Maggie Patterson

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Today I’m talking about creating a signature service with Maggie Patterson. We had a great conversation about why it’s important for business owners to have a signature service and how you can start developing this type of process in your own business. Maggie talks about how having a signature service changes the way that you market and price your services and can really help you show up as an expert and serve your clients in the best way possible.

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Connect with Maggie:

Maggie Patterson is a communications strategist, business growth consultant, and the principal consultant at Scoop Studios. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 10 years.

Today, she works with online and small business owners to help them implement smart strategies for business growth and to maximize the impact of their digital marketing. She’s the host of the Small Business Boss podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company and Virgin.com.

Topics Discussed:

  • Why it’s important for business owners to have a signature service

  • Steps to take when you start developing a signature service

  • When should transition into a signature service

  • Beta testing your new process

  • Creating content around your signature service to prove your expertise

  • Pricing in your business

  • How to keep your clients on track during your time together

  • Receiving and using feedback to make adjustments to your service

Action Steps:

  1. Start paying attention to what you're doing that can be repeatable or that you need to systematize

  2. Focus on positioning yourself as an expert in what you're offering before you launch

  3. Be patient, this is a long-term process

  4. Add an expiry date to your contract

Money Mindset and Being the CEO of Your Business with Sarah Walton

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Today I’m talking with Sarah Walton about money mindset and being the CEO of your business. We cover a lot of topics in this week’s episode and Sarah has great insight to share. We talk a little bit about why entrepreneurs are afraid of looking at the money side of their business and how we can get better at that. We talk about loving what you do and changing the perception of your friends and family, as well as your own perception, of seeing this as a real business. We also discuss creating new products to serve your clients, planning your marketing, and a little about Facebook ads and how Sarah is using those in her own business.

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Connect with Sarah:

Sarah Walton a business mentor and is the founder of Sarah’s Business Accelerator for women who want to start and build their businesses, and The Money Mindset Course, and interactive online course for women.

In a quest to make sure women are empowered with every tool needed to fulfill on the Dalai Lama’s promise, Sarah founded her companies and started creating events, workshops and courses. Through her companies, and her Redefining Success Events, she now speaks around the nation, offering her courses, products and workshops, all designed to inspire, inform, ignite passion and bring the power of femininity forward. Her focus is on taking better care of ourselves, developing a healthy relationship to money, creating challenging goals and learning how to lean back just as often as we lean in. Her companies have become known and trusted brands around the world and one of her businesses was recently featured on The Today Show. She is mother of two and a wife to one. She lives with her family in New Jersey.

Topics Discussed:

  • Why many entrepreneurs are afraid of looking at the money side of their business

  • Using profit and loss statements to give us information about our business and plan for the future

  • Changing your mindset in your business to see your value

  • Helping your friends and family see your business as more than just a hobby

  • What you should focus on when creating new products and services

  • Why you need to know your dream client inside and out

  • The important of planning your marketing in advance and knowing the seasons of your business

  • Why Sarah decided to invest in Facebook ads and how she’s preparing her business

Resources Discussed:

Action Steps:

  1. Know your numbers (debt, profit, expenses, cash)

  2. Understand your value

  3. Actively work on your confidence  by challenging yourself

Marketing Personality Types with Brit Kolo

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Today I’m talking with Brit Kolo about marketing personality types. Brit and I have a great conversation about how you can figure out what personality you have and how you can find a marketing strategy that feels good. We talk about why this is so important and how you can really help yourself, your business, and your clients by marketing that aligns with your personality instead of feeling like you have to follow what everyone else is doing. Brit shares the story of how she pivoted in her business and in her life as she went from one career to another and started a business with the confidence that she would be able to make it work.

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Connect with Brit

Brit Kolo is a Marketing Coach who coaches boxed-in business owners to become independent, profitable leaders through self-awareness and #MarketingThatFeelsGood. She’s also the creator of the Marketing Personality Quiz and Host of the Marketing in Yoga Pants Podcast.

Through her intuitive, in-depth coaching process, she’s here to shake up your approach to marketing and inspire you to grow your business in a feel-good, meaningful way.

When she’s not hopping on a Zoom call with a coaching client, she’s chugging dark roast, podcasting in her yoga pants, and supporting her circle of fellow female entrepreneurs.

Meet Brit and get ready to go deep, find meaning, and grow that business you’ve always dreamt of at JAMMarketingGroup.co.

Topics Discussed:

  • Pivots in business
  • Why it’s important to find a marketing strategy that fits your personality
  • Brit’s free resource for making sure your marketing feels good to you
  • Designing a marketing plan that serves your clients
  • The Myers-Briggs Personality test and how it’s useful
  • Examples of personality types and marketing strategies

Resources Discussed:

Action Steps:

  1. Take the Myers-Briggs personality test
  2. Find your marketing personality
  3. Implement one strategy that fits your personality

Pitching Yourself to Podcasts and Other Outlets with Cher Hale

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Today I’m talking with Cher Hale and we are talking about pitching yourself. We cover topics like why it’s important for entrepreneurs to pitch themselves, what types of opportunities are available for you, and how you can create a pitching process of your own. Cher also talks about what makes a good pitch and how she does research ahead of time to make sure that whatever outlet you are pitching is a good fit and then we talk about following up. I give some examples of pitches I’ve received and follow-ups so that you can hear from a podcast host what that feels like.

We also talk about what happens if you get a no or a yes after you pitch and how you can continue that relationship in a positive way.

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Connect with Cher

Cher Hale is a publicist who helps authors, activists, and artists tug at more heartstrings + get more eyeballs on their work. She specializes in writing cold (but heartfelt!) pitches and has landed interviews on outlets like The Unmistakable Creative, goop, and NBC. When she’s not writing emails, you can find her re-watching Remember the Titans, playing with her cat Totoro, or hiking somewhere in the PNW.

 

Topics Discussed:

  • Why small business owners need to learn to pitch themselves
  • The types of opportunities that are available for entrepreneurs to share their expertise
  • Cher’s pitching process and how you can create your own
  • What makes a good pitch
  • Following up without going overboard
  • What happens if you hear a no after a pitch
  • The process if you get a yes

Resources Discussed:

Action Steps:

  1. Set a goal for pitching
  2. Make a wish list of podcasts
  3. Write a heartfelt pitch and follow up

Designing a Morning Routine You Can Stick to with Amanda Dennelly

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Today I’m talking with Amanda Dennelly about designing a morning routine you can stick to. Amanda and I have a great discussion about why having a morning routine is so important for business owners and how it can affect you day and your life. She also talks about the importance of mindset work and how that’s going to look different for everyone. We talk about hwo your morning routine isn’t going to look just like everyone else’s and you don’t have to follow a prescribed formula because it’s more about finding things that fit you and making small tweaks so that you really feel the way you want to as you start your day. We then talk about adjusting our morning routine to fit our lives as entrepreneurs when our family or friends are home and need more flexibility.

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Connect with Amanda

Amanda Dennelly helps creatives and entrepreneurs that are feeling stressed and overwhelmed stop overcomplicating their day-to-day so they can grow their business and create more time to do what they love. She helps clients shift their mindset around their mile-long to-do list and create room in their schedule to finally breathe, all because of rather than in spite of their growing business. This supports them to rapidly scale their businesses, create more fulfillment, and feel happier and healthier in their everyday lives. Amanda started her career working with some of the biggest brand names in New York City before moving out west and starting her own design studio. She spent years honing her process and found the same principles of intentional simplicity and refinement that she used in her branding work can also help creatives design a beautiful, balanced life and a successful, thriving business. Today, she operates her coaching practice in the mountains outside Denver, Colorado. When she’s not supporting clients, she’s going for early morning trail runs, mid-day walks with her puppy, and Friday sushi dates with her man.

Topics Discussed:

  • Why a morning routine is important for business owners
  • How your morning routine affects your day and your life
  • The importance of mindset work
  • Designing a routine that fits you
  • Making adjustments in your routine as life happens

Resources Discussed:

Action Steps:

  1. Pay attention to your current morning routine and how it makes you feel
  2. Choose one thing to change and try it for a week
  3. Experiment with exercise to find something you love

Using Instagram to Build Connection and Grow Your Business with Humble & Whole

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Today I’m talking with Kendra and Kleneice of Humble & Whole and we are discussing using Instagram to build connection and grow your business. Kendra and Kleneice talk about the ways that we can use Instagram to build engagement and really get to know our community. We also talk about the types of images you should be sharing, how you can find the best hashtags, and what your options are for sharing and how you should use those. They also give a couple of the common mistakes that they see entrepreneurs making and the tools they recommend using to help you grow your Instagram following.

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Connect with Humble & Whole

Kendra and Kleneice are the founders of Humble & Whole, a digital marketing agency that helps female entrepreneurs build online communities that are both meaningful and profitable. They are on a mission to empower female entrepreneurs to share their voice and offerings confidently so that they can make a greater impact and create more income.

 

Topics Discussed:

  • How using Instagram can benefit your business and your audience
  • Connecting with your community in a genuine way
  • Asking simple questions to increase engagement and learn about your audience
  • Growing your following with people who are your dream clients
  • The types of images you should be sharing
  • Choosing hashtags for your posts
  • Where you should be sharing – IGTV, Stories, Lives, and regular posts
  • The common mistakes that business owners make on Instagram
  • Tools you can use to help you use Instagram more effectively

Resources Discussed:

Action Steps:

  1. Brainstorm some simple questions to ask in your captions

  2. Find a few hashtags for your business

  3. Update your bio to include what you do and who you serve

Simplifying and Delegating with Ashley Gartland

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Today I’m with Ashley Gartland about simplifying and delegating in your business. We talk a little bit about how you can simplify your business and the five steps she has to help you get to what you want to be spending time in your business and how you can make space for the things you want in your life.

We talk about the best place to start simplifying if you’ve been running your business for a while and then we dive into the topic of delegation. We talk about using delegating to make your work load easier and save time, how you think about delegating whether you’ve done it before or not. Ashley gives us an assignment to help us figure out which tasks we want to hold onto and which we can delegate to tools, systems, or contractors. She also talks about how simplifying in your business can really benefit you and why it’s so important.

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Connect with Ashley

Ashley Gartland works with women entrepreneurs whose business is doing well but who feel like a hot mess behind the scenes - and they know it's holding them back from reaching the next level. She helps them simplify their business and build a stronger foundation so they can experience more growth and fulfillment in their work and more freedom in their life. Ashley has been an entrepreneur since the age of 22, when she got her start as a freelance food writer. After working in editing, event planning, public relations and digital publishing, Ashley launched her coaching practice to help overwhelmed entrepreneurs grow their business by doing less better. Ashley's work has been featured in O, The Oprah Magazine, The Huffington Post and Being Boss and she's appeared on The Startup Sessions, Courage & Clarity and The Feel Good Effect podcasts. She lives for rainy days, is an avid runner (and wannabe yogi) and prefers kombucha over coffee to fuel her day. To connect with Ashley and learn more about how you can simplify your business, you can join Ashley's free community, The Simplified Entrepreneur.

Topics Discussed:

  • Why it’s so important for business owners to simplify
  • The best place to start simplifying if you’ve been running your business for a while
  • Steps you can take to start simplifying
  • How you can use delegation to make your work load easier and save time
  • Where to start when considering delegating
  • Why delegating doesn’t have to cost a lot of money
  • Evaluating what benefits you’ve gotten from delegating

Resources Discussed:

The True Value of an Hour with Yasmine Kashefi

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Today I’m talking about the true value of an hour with Yasmine Kashefi and we get into a lot of great stuff here. She talks about what the true value of an hour actually is, how you can calculate it, and what you can do if you’re struggling with having enough time. We also talk about what to look for when you’re considering outsourcing, as well as some tools that you can use to start saving time in your business to make sure you’re as efficient as possible. We also go through my schedule and my struggle with feeling overwhelmed and busy as Yasmine suggests things that I could do to find more time to do what I love and serve my clients well in the most efficient way possible.

This is a great conversation if you want to learn about how to make the most of your time and what you should consider outsourcing. We cover a wide range of topics and you get some behind-the-scenes and a little bit of Yasmine’s coaching with myself in this episode.

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Connect with Yasmine

Yasmine Kashefi is a Creative Business Strategist who works with female entrepreneurs to help them find clarity, focus and to create a clear plan of action that scales their business and grow their profits. A seasoned strategist, Yasmine has over 10 years of experience in business strategy, operations, financial planning and marketing and an MBA from the Rotman School of Management. A former corporate consultant, she now uses her skills for good* to help empower female business owners to achieve sustainable, profitable businesses.

 

Topics Discussed:

  • The meaning of “the true value of an hour”
  • How you can calculate the value of your hour
  • Things you can do if you’re struggling to have enough time to get everything done
  • How to know when you should do something yourself and when you should outsource
  • Tools you can use to save time in your business
  • My struggle with time management and adjustments I can make

Resources Discussed:

 

Creating A Learner-Centered Mindset with Emily Walker

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Today I’m talking with Emily Walker all about creating a learner-centered mindset. This episode is great if you already have a course or are planning to create one, but it’s also beneficial if you want to make sure that the information you’re sharing is beneficial to your audience.

In this episode, Emily walks us through how she got started in learning design and what that means, as well as why you can apply these principles to everything you do in business. We then talk about the mindset you should have when choosing to educate your audience through a course and how you can get started in the right mindset. She talks about goal statements and how that can guide you in your course creation, marketing, and more as you make decisions to create something that really benefits the people who are learning from you and she explains some of the key questions that you can ask yourself during the process of learner-centered design.

We also have a brief conversation about why we need to think about of the box of what everyone else is doing in creating opt-ins and courses and really figure out what’s going to work best for the people that we’re trying to educate instead of following along with the industry standard. In addition, we have a discussion about why the key piece of any course is not just what you’re trying to teach and the transformation your learners will see, but how you do things as a unique individual and why that’s so important to make that a part of everything that you do so you can stand out in a crowded industry.

We then talk about the ways that focusing on your learners benefits your business and some tips for creating courses that are learner-centered.

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Connect with Emily

Emily Walker wants to live in a world where people teach their passion, PowerPoint karaoke isn’t a thing, and designing an online learning experience is as simple as Sunday mornings in yoga pants.  As the founder of Course Wellness with Emily and the Course Wellness Podcast, she helps heart-centered entrepreneurs design online courses that support their audience through their transformative learning journey. When she’s not designing or auditing courses, you can find her cuddling with her two cats, drinking matcha lattes, and planning her next trip to France. Learn more about Emily at her site www.coursewellness.com and be sure to check out the Course Wellness Wheel.

Topics Discussed:

  • How Emily got started in learning design
  • What a learning designer does
  • Applying learning design to everything you do
  • The mindset you should have when choosing to educate your audience through a course
  • Where to start when you want to create a course
  • How a goal statement can guide your course creation, marketing, and more
  • Key questions to ask yourself during the process of learner-centered design
  • Why you need to think outside the box of what everyone else is doing
  • Ways that focusing on your learners benefits your business
  • Tips for creating courses that are learner-centered

Resources Discussed:

Action Steps:

  1. Create a goal statement for your course or business.
  2. Brainstorm ways that you can educate your audience that are out of the box.
  3. Choose one topic you want to learn and figure out your first step.