guest interview

Finding Your Personal Style with Meghann VanderBaan

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Today I’m talking about find your personal style with Meghann VanderBaan of MVB Style. She shares why having a personal style is beneficial for entrepreneurs, finding your own personal style, and how we can find the right pieces for our wardrobe. We talk about dressing for everyday life and conferences, as well as how we can put together outfits that make us feel confident.

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Connect with Meghann:

Meghann VanderBaan is not your typical personal stylist who recommends fancy designer outfits. She helps moms and business owners ditch the yoga pants to gain confidence. Through her style guides and coaching programs, she enables women to dress themselves beautifully for the lifestyle they actually have.

 

Topics Discussed:

  • Why it’s important for entrepreneurs to have a personal style

  • The benefits of having a personal style when shopping and planning outfits

  • Tips on cleaning out your closet

  • How to find your personal style

  • Finding clothes that fit and work for your life

  • How to style your clothes to look pulled together

  • The building blocks for creating a pulled together look

  • Dressing for everyday life and conferences or events as an entrepreneur

  • How having a personal style can really increase your confidence

Resources Discussed:

Action Steps:

  1. Clean out your closet and get rid of what isn't working for you

  2. Create a Pinterest board of outfits that you love

  3. Make a list of the pieces that you're missing from your closet that you can purchase for yourself

Understanding Website Policies and the GDPR with Christina Scalera

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Today I’m talking with Christina Scalera about understanding website policies and the GDPR. Christina gives us her insight into the GDPR and what it means for all of us as small business owners, as well as things we can be doing to get our website policies and terms & conditions up to date so that we are on track legally and it’s not something we have to worry about down the road. We talk about newsletters and opt-ins, the cookie banner, and some action steps you can take today to get started on this journey without freaking out about it.

 I loved talking with her about this (and Christina is who I got my GDPR-compliant privacy policy from), so I recommend you check out The Contract Shop and listen to this episode when you have a chance to take notes and figure out what you need to be doing for your own website based on where you’re located and your business.

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Connect with Christina:

Christina Scalera is the attorney and founder behind The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches. Three years ago, Christina found herself dreaming of pursuing a more creative path, and she started to look for alternatives to her in-house legal job. She explored everything from teaching yoga to becoming a freelance graphic designer to opening an Etsy shop. In the process, she ended up coming full circle by creating a business that brought the benefit of her legal training to help her fellow creatives. When she’s not staring at a computer or awkwardly standing on cafe chairs for the perfect overhead latte photo, you can find her in the woods doing things that are sometimes dangerous but always fun, like riding horses, skiing and reluctantly camping.

Topics Discussed:

  • The difference between a website privacy policy and terms & conditions

  • Why you need a privacy policy

  • The GDPR and who it affects

  • Christina’s take on the GDPR and how she’s implementing it in her business

  • Updates you may need to make to your newsletters and opt-ins

  • What the cookie banner you’re seeing everywhere is and why you need one

Resources Discussed:

Action Steps:

  1. Go to thecontractshop.com/quiz to find out where your business is at legally

  2. Put it in your calendar to listen to this episode again to take notes

  3. Remember that when you say you're bad at something, it's a story you're telling yourself

Getting Raving Testimonials with Kim Wensel

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Today I’m talking about getting raving testimonials with Kim Wensel. We talk about a lot of topics here, including why testimonials are important and how you can ask clients for testimonials. Kim also talks about the types of questions you should be asking and the other information you should consider gathering when you’re asking clients for testimonials. We talk about using the information you’ve gathered to create and effective testimonial and tailoring your request to serve your dream clients. Then we dive into the difference between client feedback, testimonials, and case studies.

This is a great episode if you’re interested in learning more about how you can share testimonials that actually speak to your dream clients.

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Connect with Adrienne:

A true multi-passionate, Kim tried out many career paths before finding her career footing, including: owning a wedding planning business, managing health programs in Nigeria and Kenya, working as a nonprofit communications and research consultant, and serving as an admissions counselor at two universities. While she’s a self-taught entrepreneur, Kim also has Masters degrees in Social Work and Public Health.

She lives outside of Washington DC with her two kids, husband, and the most lovable rescue dog you’ve ever met. When she’s not working on her business, she can be found heading for the mountains, desperately trying to escape city traffic.

 

Topics Discussed:

  • Why testimonials are important for businesses

  • How we can ask our clients for testimonials

  • The types of questions we should be asking in our testimonial request

  • Other information you should consider asking for

  • Using the information you’ve gathered to craft an effective testimonial

  • Tailoring your request to serve your dream clients

  • The difference between client feedback, testimonials, and case studies

  • Where you should use testimonials

Resources Discussed:

Action Steps:

  1. Start listing the questions, challenges, and desires your dream clients has about your work are coming to you with

  2. Put together a list of questions to pull from when you ask for a testimonial

  3. Ask – build asking for testimonials into your process

Showcasing Your Personality in Business with Eric & Jamie Gay

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Today I’m talking with Eric & Jamie Gay about showcasing your personality in business. This is a really fun episode and it’s the first time that we’ve had a married couple on the show, so I’m excited for you to learn from them. We talk about why it’s important for your potential clients to get to know your personality before hiring you and how they came to that decision in their business based on the vendors they hired for their own wedding. We also talk about where you can show your personality to your clients so that they know that you’re going to be a great fit for them and you know you’re finding the right people. I also ask Eric & Jamie a little bit about what it’s like working with your spouse and how they balance the responsibilities of running a business together.

Even if you are not a photographer, I encourage you to listen to this episode. There are some great takeaways for anyone in a service-based business who is serving clients one-on-one and wants to make sure that they are infusing their personality in their business.

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Connect with Adrienne:

Eric & Jamie Gay make up an award-winning husband-and-wife wedding photography team serving incredible couples throughout the southeast and beyond. Living by the motto, “Classic is Always Current," Eric & Jamie Photography capture timeless, joyful wedding imagery to celebrate and preserve the love of the wedding day. Their work can be found in publications like The Knot, BRIDES, Southern Bride, YAHOO! and Style Me Pretty. Recently named Best Wedding Photographer in their hometown of Birmingham, Alabama, Eric & Jamie photograph over 40 weddings per year, manage two associate photographers and their weddings, and run an in-demand, high-end photography business.

Topics Discussed:

  • Why it’s important to showcase your personality with potential clients before they hire you

  • How our interactions with other businesses and vendors affect how we run our own business

  • Why clients are drawn to your personality before your work

  • Ways to showcase your personality online

  • Using automations to balance professional and personal communication

  • Working with your spouse

Resources Discussed:

Action Steps:

  1. Showcase special moments with your clients on social media

  2. Infuse your personality in little ways like your Instagram bio

  3. Use your picture on your website

Marriage and Entrepreneurship with Adrienne Rolon

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Today I’m talking about marriage and entrepreneurship with Adrienne Rolon. This was such a fun topic to cover because so many of us, as we run our businesses, are trying to figure out how to involve our spouses and make sure that our marriages are still an important part of our lives. Today we talk about why marriage as an entrepreneur is different than when you both work standard jobs and how we can get our spouses excited and ready to support your business. We then talk about the types of business conversations you should be having with your spouse and how you can find a role for your spouse in your business to support you and to make them a part of what you’re doing. Adrienne also talks about how having children affected their marriage and their business and the changes they had to make as those life changes came along, as well as a few tips for making sure that you are cultivating a marriage and a business that you love.

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Connect with Adrienne:

Adrienne is the wedding planner, designer, floral artist, and marriage encourager behind Heart's Content Events & Design! She is so passionate about her craft, and takes joy in planning and designing stunning, heartfelt, and joy-filled wedding days, so couples can sit back, relax, actively prepare for their marriage, and spend intentional time with those who matter most. She is married to her college sweetheart, Josh, who teams up with her to counsel and encourage creative business owners to become better stewards of their marriages while fostering the growth of thriving businesses. They are blessed to be parents to their fun-loving son, James, their joyful daughter, Nora, and rambunctious but kind Frenchie, Nina.

Topics Discussed:

  • Why marriage as an entrepreneur can be different than when you work a standard job

  • Making time for your spouse when working on your business

  • How you can get your spouse excited and ready to support your business

  • The types of business conversations you should be having regularly with your spouse

  • Making it easy for your spouse to be supportive by giving them a role in your business

  • How having children can affect your marriage and business

  • Why it’s important to spend time away from your business

Resources Discussed:

Creating a Signature Service with Maggie Patterson

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Today I’m talking about creating a signature service with Maggie Patterson. We had a great conversation about why it’s important for business owners to have a signature service and how you can start developing this type of process in your own business. Maggie talks about how having a signature service changes the way that you market and price your services and can really help you show up as an expert and serve your clients in the best way possible.

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Connect with Maggie:

Maggie Patterson is a communications strategist, business growth consultant, and the principal consultant at Scoop Studios. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 10 years.

Today, she works with online and small business owners to help them implement smart strategies for business growth and to maximize the impact of their digital marketing. She’s the host of the Small Business Boss podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company and Virgin.com.

Topics Discussed:

  • Why it’s important for business owners to have a signature service

  • Steps to take when you start developing a signature service

  • When should transition into a signature service

  • Beta testing your new process

  • Creating content around your signature service to prove your expertise

  • Pricing in your business

  • How to keep your clients on track during your time together

  • Receiving and using feedback to make adjustments to your service

Action Steps:

  1. Start paying attention to what you're doing that can be repeatable or that you need to systematize

  2. Focus on positioning yourself as an expert in what you're offering before you launch

  3. Be patient, this is a long-term process

  4. Add an expiry date to your contract

Money Mindset and Being the CEO of Your Business with Sarah Walton

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Today I’m talking with Sarah Walton about money mindset and being the CEO of your business. We cover a lot of topics in this week’s episode and Sarah has great insight to share. We talk a little bit about why entrepreneurs are afraid of looking at the money side of their business and how we can get better at that. We talk about loving what you do and changing the perception of your friends and family, as well as your own perception, of seeing this as a real business. We also discuss creating new products to serve your clients, planning your marketing, and a little about Facebook ads and how Sarah is using those in her own business.

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Connect with Sarah:

Sarah Walton a business mentor and is the founder of Sarah’s Business Accelerator for women who want to start and build their businesses, and The Money Mindset Course, and interactive online course for women.

In a quest to make sure women are empowered with every tool needed to fulfill on the Dalai Lama’s promise, Sarah founded her companies and started creating events, workshops and courses. Through her companies, and her Redefining Success Events, she now speaks around the nation, offering her courses, products and workshops, all designed to inspire, inform, ignite passion and bring the power of femininity forward. Her focus is on taking better care of ourselves, developing a healthy relationship to money, creating challenging goals and learning how to lean back just as often as we lean in. Her companies have become known and trusted brands around the world and one of her businesses was recently featured on The Today Show. She is mother of two and a wife to one. She lives with her family in New Jersey.

Topics Discussed:

  • Why many entrepreneurs are afraid of looking at the money side of their business

  • Using profit and loss statements to give us information about our business and plan for the future

  • Changing your mindset in your business to see your value

  • Helping your friends and family see your business as more than just a hobby

  • What you should focus on when creating new products and services

  • Why you need to know your dream client inside and out

  • The important of planning your marketing in advance and knowing the seasons of your business

  • Why Sarah decided to invest in Facebook ads and how she’s preparing her business

Resources Discussed:

Action Steps:

  1. Know your numbers (debt, profit, expenses, cash)

  2. Understand your value

  3. Actively work on your confidence  by challenging yourself

Marketing Personality Types with Brit Kolo

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Today I’m talking with Brit Kolo about marketing personality types. Brit and I have a great conversation about how you can figure out what personality you have and how you can find a marketing strategy that feels good. We talk about why this is so important and how you can really help yourself, your business, and your clients by marketing that aligns with your personality instead of feeling like you have to follow what everyone else is doing. Brit shares the story of how she pivoted in her business and in her life as she went from one career to another and started a business with the confidence that she would be able to make it work.

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Connect with Brit

Brit Kolo is a Marketing Coach who coaches boxed-in business owners to become independent, profitable leaders through self-awareness and #MarketingThatFeelsGood. She’s also the creator of the Marketing Personality Quiz and Host of the Marketing in Yoga Pants Podcast.

Through her intuitive, in-depth coaching process, she’s here to shake up your approach to marketing and inspire you to grow your business in a feel-good, meaningful way.

When she’s not hopping on a Zoom call with a coaching client, she’s chugging dark roast, podcasting in her yoga pants, and supporting her circle of fellow female entrepreneurs.

Meet Brit and get ready to go deep, find meaning, and grow that business you’ve always dreamt of at JAMMarketingGroup.co.

Topics Discussed:

  • Pivots in business
  • Why it’s important to find a marketing strategy that fits your personality
  • Brit’s free resource for making sure your marketing feels good to you
  • Designing a marketing plan that serves your clients
  • The Myers-Briggs Personality test and how it’s useful
  • Examples of personality types and marketing strategies

Resources Discussed:

Action Steps:

  1. Take the Myers-Briggs personality test
  2. Find your marketing personality
  3. Implement one strategy that fits your personality

Pitching Yourself to Podcasts and Other Outlets with Cher Hale

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Today I’m talking with Cher Hale and we are talking about pitching yourself. We cover topics like why it’s important for entrepreneurs to pitch themselves, what types of opportunities are available for you, and how you can create a pitching process of your own. Cher also talks about what makes a good pitch and how she does research ahead of time to make sure that whatever outlet you are pitching is a good fit and then we talk about following up. I give some examples of pitches I’ve received and follow-ups so that you can hear from a podcast host what that feels like.

We also talk about what happens if you get a no or a yes after you pitch and how you can continue that relationship in a positive way.

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Connect with Cher

Cher Hale is a publicist who helps authors, activists, and artists tug at more heartstrings + get more eyeballs on their work. She specializes in writing cold (but heartfelt!) pitches and has landed interviews on outlets like The Unmistakable Creative, goop, and NBC. When she’s not writing emails, you can find her re-watching Remember the Titans, playing with her cat Totoro, or hiking somewhere in the PNW.

 

Topics Discussed:

  • Why small business owners need to learn to pitch themselves
  • The types of opportunities that are available for entrepreneurs to share their expertise
  • Cher’s pitching process and how you can create your own
  • What makes a good pitch
  • Following up without going overboard
  • What happens if you hear a no after a pitch
  • The process if you get a yes

Resources Discussed:

Action Steps:

  1. Set a goal for pitching
  2. Make a wish list of podcasts
  3. Write a heartfelt pitch and follow up

Designing a Morning Routine You Can Stick to with Amanda Dennelly

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Today I’m talking with Amanda Dennelly about designing a morning routine you can stick to. Amanda and I have a great discussion about why having a morning routine is so important for business owners and how it can affect you day and your life. She also talks about the importance of mindset work and how that’s going to look different for everyone. We talk about hwo your morning routine isn’t going to look just like everyone else’s and you don’t have to follow a prescribed formula because it’s more about finding things that fit you and making small tweaks so that you really feel the way you want to as you start your day. We then talk about adjusting our morning routine to fit our lives as entrepreneurs when our family or friends are home and need more flexibility.

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Connect with Amanda

Amanda Dennelly helps creatives and entrepreneurs that are feeling stressed and overwhelmed stop overcomplicating their day-to-day so they can grow their business and create more time to do what they love. She helps clients shift their mindset around their mile-long to-do list and create room in their schedule to finally breathe, all because of rather than in spite of their growing business. This supports them to rapidly scale their businesses, create more fulfillment, and feel happier and healthier in their everyday lives. Amanda started her career working with some of the biggest brand names in New York City before moving out west and starting her own design studio. She spent years honing her process and found the same principles of intentional simplicity and refinement that she used in her branding work can also help creatives design a beautiful, balanced life and a successful, thriving business. Today, she operates her coaching practice in the mountains outside Denver, Colorado. When she’s not supporting clients, she’s going for early morning trail runs, mid-day walks with her puppy, and Friday sushi dates with her man.

Topics Discussed:

  • Why a morning routine is important for business owners
  • How your morning routine affects your day and your life
  • The importance of mindset work
  • Designing a routine that fits you
  • Making adjustments in your routine as life happens

Resources Discussed:

Action Steps:

  1. Pay attention to your current morning routine and how it makes you feel
  2. Choose one thing to change and try it for a week
  3. Experiment with exercise to find something you love