Is Your Website Working for You? Creating a Strategic Website

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15-Is-Your-Website-Working-for-You

Today is the second episode all about website design and I am going to be talking about how you can evaluate if your website is working for you. If you haven’t listened to the first episode, I recommend you listen to episode 13.

This episode is useful whether you’re DIYing your website, getting by until you can hire a designer, or if you’re working with a designer now so that you know what to look for and ask for in a strategic website design project. Because that’s what I’m all about – using strategy in your website design so that it doesn’t’ just look good, but it also functions well and helps you grow your business.

I’m going to cover a couple of techniques for evaluating if your website is working for you and I’ve also got a checklist you can download at www.lemonandthesea.com/15download.

Topics Discussed:

  • The importance of having a strategy behind your website design
  • Why you need to test and change your design
  • Creating simple, easy to use navigation and what you should include
  • Why using website standards can help your design
  • Why your content is important to your website visitor’s experience
  • Things to check to make sure your content is working for you
  • The importance of having a call-to-action on each page
  • Creating a contact form that makes it easy for people to use
  • How the design of your website can support your main purpose
  • Why knowing your audience is important for your website
  • The tools I use with clients to test my website designs
  • The importance of testing and changing your design
  • My #1 recommendation for creating a strategic website
  • How strategic design serves your clients and customers

Resources Discussed:

Writing a Book that Serves Your Audience and Your Business with Jodi Brandon

Writing a Book that Serves Your Audience and Your Business

Today I’m talking to Jodi Brandon all about writing a book at serves your business and your business. We got though the process of brainstorming topics for your book, writing that book, getting it published, and even get into some marketing. In addition, we cover the ultimate purpose of your book is and how you can validate your topic before you get started. Jodi also talks about the importance of finding a topic that is going to bring your audience back to your services and how you can serve them well through the topic you choose and the book you write. She also talks a little bit about her own book and how she went through this process herself, as well as the reasons that you should consider self-publishing instead of going with traditional publishing.

Jodi Brandon has more than 20 years' experience in book publishing. After many years working at traditional publishing houses, Jodi and her husband relocated from New York to Philadelphia and she launched her freelance editing business. Jodi's passion these days is working as a book editor and writing/publishing coach for creative entrepreneurs, bloggers, and small business owners who want to level up their business with a book.

Connect with Jodi:

Topics Discussed:

  • How she moved from working in traditional publishing to working one on one with small business owners and creative entrepreneurs
  • Why small business owners should write a book
  • How to find a topic for your book, including validating your idea before you start writing
  • Ways you can reuse the content you’ve already created
  • How she works with clients to help them publish a book
  • The difference between traditional and self- publishing
  • How to launch and market your book
  • How to get book readers back into your business and eventually hire you

Resources Discussed:

How to Work with a Website Designer

This is the first in a series of episodes where I’m going to be taking you through what it looks like to work with a website designer and what a good, strategic, and beautiful website can do for your business.

Today we’re going to start with how to work with a website designer. I’m going to be walking you through the process of website design, what you need to have prepared in advance, some tips, and the answers to some frequently asked questions that I get from clients.

Topics Discussed:

  • Why I love website design
  • The importance of a strategic and beautiful website
  • The process of website design that I use with clients
  • What the consult call involves and why it’s important
  • The types of questions I ask to create a website that fits each business
  • Why a mood board is important in website design
  • What’s included in a website vision guide
  • The importance of a sitemap and how it helps you create content
  • How designers use wire framing and what you should get
  • How I partner with clients in the design process
  • The importance of testing your website before you launch
  • Launching your website
  • Ongoing support, website backups, and tutorials
  • Content your website designer needs from you
  • Website design tips from a designer

Resources Discussed:

 

5 Website Updates to Get Legit

IN THIS GUIDE, YOU WILL LEARN:

  • 5 things you can update on your website right now to get legit
  • Resources for each item
  • An easy action step based on your current website

Get the Guide

Offering Services that Others Won't

Offering Services that Others Won't

When you restrict yourself to only offering services in the industry-standard way, you might be missing out on opportunities to grow your business. I have personally found that only offering pre-set packages limits my ability to work with potential clients.

Today, I'm discussing a few ways you can offer services in your business that others will not, while still being profitable and enjoying your work.

Samantha Mabe is the owner and designer at Lemon and the Sea. She loves empowering creative women with a heart to serve to grow their business through brand and website design. Her background is in design and architecture, but she’s been creating since she could hold a pencil. Samantha is a Pittsburgh native now living in Richmond, Virginia where she spends her days designing brands and websites and her evenings watching Netflix with her husband and their dog #gambittheweshi.

CONNECT WITH SAMANTHA:

Creating Effective Surveys in Your Business with Lauren Black

Creating Effective Surveys in Your Business with Lauren Black

Today I’m talking with Lauren Black of Legacy Loft all about creating effective surveys in your business. Lauren and I chatted about how to create and use surveys to help you grow your business, how to figure out what kinds of services, products, and courses you might want to offer, and how to get responses that are going to help you move forward in a way that fits your business and your dream client.

Lauren also talks a little bit about surveying your clients before you work with them through questionnaires and figuring out if they are a good fit and then after you work together to see what their results were and get really great testimonials for your website in a way that’s easy for you and for your clients.

She gives some great advice on asking the right questions, where to ask, and how to balance actual surveys with getting answers through conversational questions on social media.

Lauren Black is a multipassionate entrepreneur with a heart for helping business owners reach their highest potential and purpose through creative strategy and brand design. Lauren's main business, Legacy Loft, provides brand strategy & design to entrepreneurs who are ready to shift & scale their businesses. She is also the co-founder of Elevate & Cultivate, a community for design professionals to strengthen their skills and receive feedback on their work. Lauren is preparing to launch a third business this summer, with the signature offering being the Bosscation Box — a self-led business retreat in a box where entrepreneurs can rejuvenate and work on their businesses away from WiFi & their daily distractions.

Connect with Lauren:

Topics Discussed:

  • Why you should be using surveys in your business
  • Getting to know your dream clients and creating things for them
  • The different types of surveys you can use in your business for peers, dream clients, and your clients
  • How you can survey people while having a conversation
  • Choosing the best questions to ask
  • Balancing the types of questions you ask
  • How to get responses that are relevant to your business through doing a giveaway
  • Using the answers you receive to connect with your audience
  • How long your surveys should be
  • Getting effective testimonials from your clients in an easy way
  • How surveys can help you create a course that covers everything your students are looking for
  • The importance of asking specific questions
  • How to gather information before you create a survey
  • How often to survey your audience
  • How to beta test your questions to make sure you’re getting good responses
  • How long your surveys should last
  • How to use forms and questionnaires with your clients

Resources Discussed:

Connecting to Your Clients through Brand Photography with Mallika Malhotra

Connecting to Your Clients through Brand Photography with Mallika Malhotra

Today I’m talking with Mallika Malhotra of Mikifoto + Co all about brand photography – what it is, where you can use it, and how you can get the best images possible whether you’re working with a brand photographer or someone who is going to help you capture your brand story through imagery. We chat about where you can use these images online, the best places to share these image in a way that is really going to connect with your dream clients.

Mallika also has a book coming out that covers all of these topics and more. Check it out at The Brand Photography Playbook.

Mallika Malhotra of Mikifoto + Co is a brand photographer and brand story strategist who works with women entrepreneurs, inspiring them to express themselves, share their stories and unleash their creativity through photography, branding and live workshops. She combines her strategic business sense with her creative photography skills to help her fellow lady bosses stand out and energize their message with confidence. 

Based in northern NJ, Mallika also teaches live workshops on branding, vision boarding and photo styling. When she is not taking photos or building brands, she is at home with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.

Connect with Mallika:

Topics Discussed:

  • What brand photography is and how small businesses can use it
  • How you can get photos that will connect with your dream clients
  • Why knowing your brand story and why is so important
  • Telling your business’s story through photography
  • The importance of being true to yourself and not just following trends
  • The questions you should be asking a photographer before you work together
  • How to get comfortable in front of the camera
  • Where you can use your brand photos
  • When you should consider investing in a brand photoshoot
  • How to use stock photography with your branded images

Resources Discussed:

Automating the Client Experience for Great Customer Service

Today I’m going to be taklking about automating the client experience for great customer service. We’ve talked about automation in a couple of the previous episodes and you’re going to be hearing a lot more about it in upcoming episodes with guest, so I wanted to share with you my thoughts on automation including how I’ve used automation in my own business and with my clients to great a great customer experience without sacrificing the one-one-one, hands-on experience that you want your clients to have in your business.

Samantha Mabe is the owner and designer at Lemon and the Sea. She loves empowering creative women with a heart to serve to grow their business through brand and website design. Her background is in design and architecture, but she’s been creating since she could hold a pencil. Samantha is a Pittsburgh native now living in Richmond, Virginia where she spends her days designing brands and websites and her evenings watching Netflix with her husband and their dog #gambittheweshi.

Connect with Samantha:

Topics Discussed:

  • The importance of outlining your process before you start automating
  • Steps to include in your process
  • Questions to ask about how you work
  • Questions to ask about your dream clients
  • How to create email templates to help you automate without losing the personal touch
  • Using PDF Guides to share information throughout your process
  • How to create tutorial videos for your clients
  • Tools you can use to automate your client experience

Resources Discussed:

 

* Some of the links above are affiliate links, but I wouldn't recommend these tools if I didn't use them and love them.


Want even more tools?

Get the full list.

Creating Contracts that Protect You and Your Client with Autumn Witt Boyd

Creating Contracts that Protect Your and Your Client with Autumn Witt Boyd

Today I’m talking with lawyer Autumn Witt Boyd all about creating contracts that protect you and your clients. Autumn and I had worked together on a contract for my own business and so I was excited to bring her on to talk about her process and some tips for creating contracts that protect you and your business while still making sure that your clients get the best deal possible. The goal of your contract is that you can both be confident that you would be protected if something were to happen and how that makes it so much easier to work while knowing you have a contract to back you up.

Autumn Witt Boyd is an experienced lawyer who helps high-achieving and ambitious business owners reach their big goals, faster and smarter. Autumn guides creative entrepreneurs with big dreams as they grow from one-person-shows to bigger deals and collaborations. She has special expertise in copyright and trademark issues.

Autumn also hosts the Legal Road Map podcast, which teaches business owners how to protect their rights and stay out of legal hot water. She lives in Chattanooga, TN with her husband Dave, twin boys Sam and Tyson, and daughter Vivian.

Connect with Autumn:

Topics Discussed:

  • Why a contract is the most important legal protection for your business
  • Why your contract should protect both you and your client
  • Your first contract should be a client agreement
  • How you can create a basic contract yourself starting out and why you should
  • The most important things to have in your contract with a client
  • Why your contracts should be strict upfront to allow you room to make decisions based on circumstances in the future
  • What to do if someone wants you to sign their contract
  • How to create a contract that protects you and your client
  • Use your previous experience to create a contract that serves your business based on the issues you’ve had in the past
  • How to communicate the benefits of a contract to your clients
  • Why a contract gives you freedom to do your best work
  • Other contracts you may need in your business
  • The steps to take if you need to enforce a contract

Resources Discussed:

Starting Your Own Mastermind with Nevica Vazquez

Starting Your Own Mastermind with Nevica Vazquez

Today I'm talking with Nevica Vazquez all about starting your own mastermind and how her mastermind helped her take her business to the next level. She gives a lot of great tips and really practical information that you can use when you want to start your own mastermind instead of waiting to be invited to someone else's.

You will learn exactly how to start a mastermind that will fit your business and the vision you have and help you put together a group of people who will help you uplevel your business, support you, and give you honest feedback.

We also talk about the best method for hosting a mastermind and how you can keep it on track instead of worrying that everything is going to fall apart because there is no focus.

Nevica Vazquez is a Business Strategist to digital bosses who want to scale their online biz. The bosses she works with are past the beginner stage of their business and ready to assess and strategize their plan for new growth. Together, her and her clients create the online biz + marketing plan they need to get to the next level of their business. In addition to serving her clients, every week Nevica hosts the Digital Boss Roundtable a roundtable webinar show where experienced biz owners meet to have productive conversations on up-leveling their digital businesses.

Connect with Nevica:

TOPICS DISCUSSED:

  • How Nevica got started in business
  • How your dream client evolves over time
  • What a mastermind is
  • How being a part of a mastermind can benefit your business
  • How to find mastermind members who are a good fit
  • How to structure your mastermind
  • How to keep your mastermind on track
  • Why you need to have rules going in and how to enforce them
  • Why you don't have to be the leader of your mastermind

RESOURCES DISCUSSED:

Improving Your Website Today with 5 Easy Updates

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Today on Process to Profitability, it’s just me talking about improving your website today with 5 easy updates that you can make. This is a subject that I am so passionate about because I believe that you don’t need a brand new website or a total redesign to start seeing more results from your website.

Take these updates and check out your own website. See if you can make some of these changes today to improve your design or if these are things you can put on your to-do list if you think they will take a little longer.


Need help with your website design?

Get the Website Design Guide.

Samantha Mabe is the owner and designer at Lemon and the Sea. She loves empowering creative women with a heart to serve to grow their business through brand and website design. Her background is in design and architecture, but she’s been creating since she could hold a pencil. Samantha is a Pittsburgh native now living in Richmond, Virginia where she spends her days designing brands and websites and her evenings watching Netflix with her husband and their dog #gambittheweshi.

Connect with Samantha:

Topics Discussed:

  • The importance of having your email address on your website
  • Where to put your email address
  • What you need to include in your terms & conditions and privacy policy
  • Why you need return, refund, and warranty policies if you sell products or courses
  • Why these policies are important
  • How to update your portfolio to attract more of your dream clients
  • How to include images, testimonials, and client stories in your portfolio
  • Editing your content to keep your design simple
  • Why it’s important to guide visitors through your website
  • Adding calls to action to each page of your website
  • They types of calls to action you can use on each page
  • Why you need to map out your website like a journey

Resources Discussed: