Creating Content for Your Website

Welcome to Episode 29 of Process to Profitability. It’s another solo show this week and I’m covering one of the topics I get asked about most from my website design clients: creating content for your website.

Your content is one of the most time consuming and intimidating pieces of a website design (or redesign). You want to get it just right because you’re investing in a brand new website and you really want to see growth in your business.

But if you’re like many small business owners, you just have no idea what you should include on your website – and you wish someone would give you a checklist already.

Today I’m going to do just that – give you a checklist of the content I’ve seen work best on websites – and tips for making it your own.

Why your content is important:

  • Will position you as an expert
  • Spend less time answering questions and more time getting to work
  • Get visitors to take action

Key positioning content pieces:

Create a journey:

  • Outline how visitors move through your website to the main goal
  • Use a CTA on every page
  • What do you want them to do next?

Build trust with content:

  • Use your brand’s voice everywhere
  • Use social proof (badges, features)
  • Use testimonials (with headshots), reviews, and case studies
  • Talk about your main 3 topics
    • Be careful to keep what you’re sharing to what you want to be known for

The pages you need on your website and what to include for each

Home

  • Share the most important things about what you do
  • Mission statement
  • Brief bio
  • Fun facts
  • Images of your work
  • Recent blog posts

About

  • What you do
  • Who you work with
  • Your story
  • Fun facts
  • Head shot
  • Branded images
  • Team bios and images

Services/Package/Shop

  • Exactly what you offer
  • Names, descriptions
  • Pricing
  • Images

Sales

  • Who it’s for
  • What they get
  • Components
  • Who you are
  • How to buy
  • What to expect next

Portfolio

  • Images from a variety of work
  • At least 5 good projects with 5-10 images each

Contact

  • Brief intro
  • Office hours
  • Contact information
  • Form with questions

Blog

  • Template for layout

Other Pages

  • Policies
  • Opt-in landing page
  • Contact form submission confirmation
  • Opt-in submission confirmation

Content To-Do List for Your Website

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Writing an About Page that Connects with Maria Carras

Today I’m talking with Maria Carras of Carras Creative all about writing an About page that connects with your ideal clients. Maria goes into a great outline of what you need to include on your About page and how you can lay that out so that you are communicating what you do, who you work with, and how you can help people, as well as ways that you can interject some of your personality onto this really important page of your website.

Maria is offering a great discount on her DIY Your Killer About Page Workbook, plus a whole lot of bonuses for listeners of Process to Profitability. You can get 40% off that workbook by going to mariacarras.com/lemonandthesea and using the code lemonandthesea at checkout.

Just a note: If this episode sounds a little bit different, I am coming to you from my new office in our new home and we are still working on moving and getting the sound just right.

Maria Carras is the CEO & Founder of Carras Creative -- a creative copywriting agency working with coaches, creatives and online educators to help them share their story online. She lives in Athens, Greece with her British (aspiring-author) husband, her two rambunctious little boys and a rather ridiculously moody cat. When she's not listening to podcasts or writing for clients, you'll find her reading stories to her boys or making herself yet another cup of coffee.

Connect with Maria:

Topics Discussed:

  • How Maria started copywriting and content creation for creatives
  • Why writing an About Page can be the most difficult page on your website to write
  • The importance of unlearning the ways you were taught to write in school
  • The main thing you’re trying to communicate on your About Page
  • Why your About Page is so important and needs to help you stand out in a crowded market
  • Why it’s important that you work with people who fit your personality and style
  • The biggest mistake people make on their About Page
  • Getting to the heart of the issue – finding the big problem your dream clients need your help to solve
  • An outline of a successful About Page
  • Making your dream client feel like you totally get them
  • How to introduce yourself, who you help, and the big thing someone gets from working with you
  • Sharing your story and letting people see who you are
  • Connecting with your tribe and repelling the people who aren’t dream clients
  • The importance of having a professional photo of yourself on your About Page
  • Write in a way that reflects your personality
  • Why you need to show your dream clients how you’ve helped people in the past
  • Adding personality and making your About Page fun
  • The importance of a Call-to-Action on your About Page
  • A few updates you can make on your About Page today without rewriting it

Resources Discussed:

Setting Goals and Planning Your Website

This week’s episode is all about setting goals and planning your website before you design.

We’ve all heard about goal setting in our business and you may have tried to do some yourself, whether successfully or not, but when it comes to website design, many of us don’t consider setting goals for our site before we sit down and design.

As I have been learning more and more about strategic website design and working with clients, I’ve learned that this is a really important first step to getting your website right the first time.

If your website isn’t working to help you meet your business goals, then it’s really not working for you.

Topics Discussed:

  • Why it’s important to set goals in your business for your website
  • How to set a goal for your website
  • Questions to ask when setting a goal for your website
  • Questions to ask before starting to design
  • How to reach your dream clients in the simplest way possible
  • Sharing your purpose through what you make most important
  • The importance of incorporating design for your dream clients and a style that fits you
  • The different types of goals you may choose for your website
  • How knowing your goal will help you design your website to convert more
  • Creating a sitemap to help you make sure you have every page you need on your website
  • Planning your website functionality for what you need now and your big future goals
  • Why you need to focus on what you’re sharing the services you offer
  • Best practices for setting goals and planning your website design
  • Why keeping your website as easy to use as possible will serve your audience better

Resources Discussed:


Questions to ask when setting a goal for your website

Before you start the design process, it's important to have a bigger goal for your website. This goal should support your business goals and will help you design in a way that helps your business grow.

  • If your website could do just one thing, what would it be?
  • What steps do your dream clients need to take in order to take action?
  • Working backwards, what is first step someone should take on your website?

Questions to ask before starting to design

If you're reevaluating your website design or considering working with a designer, these questions can help you see where you're falling short and what elements of your current website are working well.

  • Does your website focus on your core purpose?
  • Is the main goal of your website what you’re actually promoting?
  • Are you addressing your dream client?
  • Is everything on your website consistent?

The different types of goals you may choose for your website

These are some of the most popular goals creative small businesses set for their websites. Each will affect the way you design differently.

  • Growing an email list
  • Sharing content and educating your audience
  • Booking consult calls with your dream clients
  • Selling a certain product or course

Best practices for setting goals and planning your website design

These are some of my best practices for website design. A few are simple changes that you may have heard before and others are more in-depth topics, but all will help you design a strategic website that helps your business grow.

  • Include two forms of contact
  • Use a professional email address
  • Have a goal for each page of your website and lead people to the next step with a call-to-action
  • Keep the focus of your About page on your dream clients
  • Have one idea or message on each page
  • Automate as much as possible
  • Define your success metrics

5 Website Updates to Get Legit

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Creating a Process for Content Creation with Abby Herman

Today I’m talking with Abby Herman of Write Solutions about creating a process for content creation in your business. We’re going to talk a little bit about why you need a process for content creation, how you can create one that works for you, and how you can find the right content for your audience.

Abby talks about some great information that you can put into place today to plan your content in advance so you’re never worried about doing things at the last minute and so that you can really dig into what your audience needs and you want to share with them.

Desk-Smile_Cropped.jpg

Abby is a content strategist and content coach for small business owners, helping to get her clients' written message out to their audience, in their own voice and on their own terms. She specializes in working with female-owned, service-based businesses to generate ideas and strategies that help to move their businesses forward with content that attracts the perfect clients. Abby firmly believes in the power of educating and empowering business owners so they can grow their businesses without breaking the bank. Community over competition is truly her jam!

Connect with Abby:

Topics Discussed:

  • How she started helping business owners create content
  • Why small business owners need a process for creating content
  • How to keep your content engaging
  • The importance of asking your audience what they need and want
  • Finding your content centerpiece
  • Using video to share content
  • Why you might want to date your content
  • CEO dates
  • Creating themes for content to help batch create and creating new value
  • How to create the your audience needs
  • Finding the main topics of your content
  • Tips to create content consistently

Resources Discussed:


5 Website Updates to Get Legit

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Quarterly Maintenance for Your Website

I can’t believe we are already at 25 episodes into this show, and I’m so excited that you’ve been with me along this entire journey. Today I want to talk about something that is going to be really important as we come up on the end of the year – quarterly website maintenance.

Some of these things you may have been doing all along and this hopefully won’t take you tons of time, but I think that they are really important to remind you to do at least every quarter. You may find that you need to do some of these items daily, weekly, or monthly depending on your business and website, but you should be going through this list every quarter to get into your business and know what’s going on behind the scenes without feeling overwhelmed by another item on your to-do list.

You can download a checklist of these items at www.lemonandthesea.com/episode25.

What is website maintenance?

This isn’t the day to day work of adding blog posts and responding to comments and it’s something you can do yourself with just a little time and know-how. Quarterly website maintenance is focused on keeping your website healthy, making sure you’re on track in your business, and that you’re getting the results that you want to see from your website.

Doing these things quarterly will also help you plan for future updates to your website and know what you want to change and who might be able to help you meet the goals you have for your website.

Back up your website

This is important so that you have a backup of your site in case it’s hacked or goes down. When you can recover at least the content, it’s a lot less stressful than starting over from scratch when things go wrong.

Check analytics

Use both Google Analytics and any analytics available from your website host. You can use this information to adjust the content you’re creating and promoting and where you’re focusing your marketing efforts.

  • What is your most popular page/post?
  • Are some pages dead ends?
  • Where are people coming to your site from?
  • What is your best conversion source?

Check website design

This can either be a quick check-in if you’ve kept up with your design or have just gone through a re-design or a more in-depth look if you haven’t had time to prioritize your design at other times.

  • Are the images up to date?
  • Does it still reflect your brand?
  • Does it look consistent across all browsers?
  • Does it look correct on mobile?

Check site speed

The slower your website loads, the less people are going to keep coming back to you. You want your website to load quickly so you can reach your dream clients (plus Google knows that pages that are slow to load are less liked, so they rank you lower in searches).

Check links

You want to make sure that all of the links on your website are still active and working. This helps with sharing quality content that helps people to trust you and helps with SEO because Google doesn’t like broken links.

  • Are all the links still working?
  • Are there any pages that no longer exist?

Test e-commerce and forms

Similar to links, having forms and a check out function that works properly helps your business run smoothly and builds trust with your audience because things aren’t getting lost.

  • Are all forms and check out functions working?
  • Does any inventory need to be updated?
  • Do you need to collect more/different information?

Update portfolio

Updating your portfolio can be intimidating because it takes time that seems like it could be better spent on client work, but by doing it quarterly, you’re showing off your expertise and creating fresh content for people who might be interested in working with you.

  • Add new projects
  • Update testimonials
  • Share any updated results from your service

Update bio

Check your about page, home page, guest bios, and social media to make sure every place is consistent and reflects your current services and brand.

  • Does your bio still reflect you?
  • Is your head shot up to date?

Updated features

By sharing the places you’ve guest posted or been invited to speak, you can build the know, like, trust factor with your audience.

  • Were you a guest on blogs or podcasts?
  • Did you speak at an event?

Check site map

Make sure that Google has a site map for your website so it knows which pages are on your website and help with SEO.

Poll audience and update copy

Make sure your copy reflects what you do, who you work with, and the benefits that you offer to your clients.

  • Take a poll (informal or formal) of your audience to see what they are struggling with and how you might be able to help
  • Update any services that may have changed
  • Make sure you’re still speaking to your dream client
  • Ideal Client Interviews

SEO

You want your SEO efforts to be pointing to the services and content that you’re offering now.

  • Update meta data and website description
  • Update keywords for future content

Run a UX test with a friend

Also known as a User Experience test, you can have a friend or Facebook contact perform tasks on your website to make sure that it’s easy to navigate and makes sense for your dream clients and website visitors.

Website Goals

Review your progress toward meeting your goals and adjust your content, marketing, language, or analytics as needed so that you know how your website is helping your business grow.

  • What progress are you making towards your goal?
  • Do you need to adjust which numbers you’re looking at?
  • Are there things you need to change or remove?

Remember, you don’t need to dig into these things every day, but by doing them quarterly, you will have a good picture of how your website is performing, what’s working and what isn’t, and things you can add to your list to improve.  The goal is that you continue building a website that shows your expertise and brings in more dream clients.

Weatherproofing Your Business with Amy Braswell

Today I’m talking with Amy of PaperFinch and we are chatting all about weatherproofing your business, including what that means for your business, how you can get started, and three major steps for getting weatherproofed. This applies whether you’re preparing to take some time off or you’re growing and scaling as you create different sources of income.

A wanderer at heart, Amy at PaperFinch Design creates inspirational and geographic art and gift products in order to help people tell their story. She wants to help people illustrate and find the inspiration in their own journey – where they're going, where they've been, or their favorite life motto.

Connect with Amy:

Topics Discussed:

  • How she got started in graphic design and why she embraces her way of designing
  • The importance of weatherproofing your business
  • Amy’s story behind her passion for helping entrepreneurs weatherproof
  • When you should start the process of weatherproofing
  • The importance of organizing and documenting everything in your business
  • How to set up your business to be handled by someone else
  • How you can start outsourcing in your business
  • Starting small by hiring someone who is an expert at something you don’t do well
  • How you can use content you’ve already created to make your business easier
  • How to overcome objections when it comes to outsourcing

Resources Discussed:


5 Website Updates to Get Legit

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Website Design Terms You Should Know

23-Website-Design-Terms-You-Should-Know.jpg

We have spent the last couple of weeks talking about different website design options and the way that you can work with a website designer, so today I wanted to go over some website design terms you should know. A lot of these terms may be familiar to you, but you might not be quite sure what they mean. These are all terms that a designer might use when you’re having a conversation, whether you’re interviewing them or getting some tips, but they are also going to be using these terms when working together on a one-on-one design.

You can find all these terms and definitions in the show notes for easy reference. All these terms are commonly used in website design. Some are more technical and things you might need to know in your analytics and others are common terms you have probably heard, but aren’t sure what it means for website design.

  1. Above-the-fold – everything that can be viewed on your website without a visitor having to scroll
  2. Back end – the part of your website hidden from regular visitors. This is where the code is located and you make updates
  3. Backlink – a link from another website to your site. Helpful for SEO, especially from high-ranking sites
  4. Bounce rate the percentage of people who leave your website from the same page they entered without clicking any other links. Indicates how easy a site is to navigate. You want your bounce rate to be as low as possible
  5. Browser – the program a website visitor uses to view the website (safari, Firefox, google chrome, internet explorer)
  6. Cache – files that are copied or saved by a browser so the page loads faster the next time a user visits that same page
  7. Call to Action –text, image, banner, or button that uses persuasive language to encourage a visitor to take a specific action like go to another page, purchase, or sign up for a newsletter
  8. Copy – the words you use on your website
  9. Content Management System (CMS) – a backend tool for managing the site’s content. This makes it easier to update the content without changing the design and functionality
  10. Conversion – when a user takes a specific desired action related to marketing or lead generation. This includes submitting a form, subscribing to a newsletter, and making a purchase
  11. CSS – Cascading Style Sheet, how your website looks. Visual set of rules.
  12. Domain – the address of a website can include any combination of letters, hyphens, and numbers, ends in .com, .net, .org, etc.
  13. E-commerce – the buying and selling of goods online. These can be physical products, digital products, or services. If you want people to be able to purchase through your website, you need e-commerce functionality
  14. Favicon – a small customizable icon that displays in the web address bar
  15. Front-end (user interface) – the components of a website that a visitor can see, including pages, images, content, etc.
  16. Hexadecimal (hex code) – a base-16 numbering system used to define colors online. Can include numerals 0-9 and letters a-f. Your brand designer should be able to provide these to you.
  17. Hosting – the business that provides storage space for your website
  18. HTML – HyperText Markup Language, the language of the web. This is how your website tells the browser what to display.
  19. Hyperlink – a link from one web page to another, either on the same site or a different one
  20. Infinite scrolling – infinite scrolling means that all page content is loaded onto one page and is separated into sections (Facebook timeline, Pinterest)
  21. JavaScript – scripting language that allows for interactions on a page
  22. Landing page – the page where a visitor first enters a website. Creating a special landing page to encourage a certain action is common, especially when coming from social media or a guest post.
  23. Meta description – html code that store information about a web page, including a description, author, copyright, etc.
  24. Navigation – the systems that allows visitors to move through your website. The most important pages are often listed in a main menu at the top of a website and navigation is also often included in the website footer
  25. Optimized Images – images that have been saved to a size and resolution that makes them load quickly and still display well on a website
  26. Pageview – a request for a web page from a server by a visitor’s browser. Basically, a pageview means someone looked at your website
  27. Permalink – a link that is the permanent address given to a blog post. This means that even as the blog page changes with new content, each individual post has its own link.
  28. Platform – the framework on which a website is designed (WordPress, Squarespace, Showit, Shopify, etc.)
  29. Plug-in – a third party code that extends the functionality of a website
  30. Resolution – the physical number of pixels displayed on a screen
  31. Responsive design – design that adapts to a user’s device (and ideally to their context such as language, age, knowledge, country, etc.)
  32. Search Engine Optimization (SEO) – things that help search engines understand what is on your website and display it to relevant searched. This includes title tags, meta descriptions, and content
  33. Split Testing (A/B Testing) –testing method this allows designers to see which design has better results based on the website’s goals
  34. User Experience (UX) – the interaction a visitor has with a website. Every aspect of a website’s design affects the user experience and should be thought out and at least major elements should be tested
  35. Website Strategy – website design that is based on promoting certain goals
  36. Wireframe – a visual guide to show the layout and content of a website without any design elements.
  37. 404 Page – the page a visitor sees when they try to reach a page that does not exist

5 Website Updates to Get Legit

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Transitioning from Corporate Clients to One-on-One Work with Becky Mollenkamp

Transitioning from Corporate Clients to One-on-One Work with Becky Mollenkamp

Today I’m talking with Becky Mollenkamp all about transitioning from corporate clients to one–on-one work and we get into a lot of great topics.

Becky discusses why she made the transition from working with corporate client to creative entrepreneurs. We talk about how the expectations on her business have changed based on the types of clients she’s working with, how she balances automation and personal interaction with her clients, as well as why she thinks being authentic online and on social media is so important.

We talk about how you can beta-test your ideas before you launch your services and get into some really fun discussions on customer services and why that’s so important.

Becky Mollenkamp is a business mentor for creative entrepreneurs. In her 10-week Own It, Crush It program, she helps entrepreneurs get out of their own heads to find clarity and create action plans for moving their businesses forward. Learn more about Becky and her program at beckymollenkamp.com.

Connect with Becky:


Topics Discussed:

  • How she started working with creative entrepreneurs
  • How working with small business owners is different from corporate clients
  • Communicating your value to potential clients
  • Why being yourself in all ways is so important for your business
  • How she created a sales process that feels authentic and respectful
  • Balancing automation and hands-on communication
  • Creating touchpoints in your business to attract and repel potential clients
  • The difference in investment for corporate clients and small businesses
  • Finding a balance between making a profit and working with your dream clients
  • Being genuine with showing our journey and not just perfect images
  • Creating a beta-test for services you’re considering offering
  • How to create a great client experience and why it’s important

Resources Discussed:

Squarespace Integrations and Customizations

Today I’m talking about Squarespace integrations and customizations. If you’ve listened to the previous episode where I’ve discussed Squarespace, you know that there is a lot more to the platform than meets the eye. One of the big things they have done is to create a lot of integrations with different platforms and programs to help you get the most out of your website and make it really easy so you don’t have to worry about finding plug-ins for inserting code.

Topics Discussed:

  • Built-in integrations with Squarespace blocks
  • Other integrations that work with the back-end of Squarespace
  • Connecting the programs and software you already use for your business
  • Other options for making the most of your website
  • Custom updates I use frequently in designing for Squarespace
  • Where you can find customizations for your own design

Resources Discussed:

Pricing Your Services for Profitability and Your Dream Clients with Kristin Kaplan

Pricing Your Services for Profitability and Your Dream Clients

Today I’m talking to Kristin Kaplan all about pricing your services and products for profitability and your dream clients. Kristin gets into a lot of really great information to help you price your services to actually make a profit in your business, including why you need to stop depending on what others are doing for pricing and start figuring out your numbers.

We talk about knowing your numbers and why that’s so important, as well as pricing based on the value you bring to your clients instead of just what it is you need to make or what the industry standards are.

I’m really excited for this episode because I think it’s something that so many of us creative entrepreneurs and small business owners struggle with, especially when it seems like we hear from a lot of people that our prices are so high.

As we get into this episode, I want to encourage you to get into your own numbers so that you know exactly how you should be pricing your services and figuring out what value you bring to your clients.

Kristin is an entrepreneur, wife, mother of three, and extreme list maker. A northerner by way of Los Angeles, she is now happily settled in Nashville, Tennessee and loves everything about living in Music City. She founded Stunning Events 10 years ago where she plans fresh, fun, wedding celebrations and manages all business operations. She also teaches, mentors, and coaches creative entrepreneurs to live a life of purpose by building a solid business foundation. She is the writer and creator of The Pricing Workbook, a pricing guide for creative business owners and the co-founder, along with Ginny Krauss, of The Wedding Business Bosses community and The Wedding Business Academy, a 6-month group coaching program for wedding industry creatives. 

Connect with Kristin:

Website

Instagram

Facebook


Topics Discussed:

  • How she started her first business and started working with wedding professionals and creative entrepreneurs
  • The biggest issue small business owners have with pricing
  • Creating a strategy behind your pricing
  • How to calculate your cost of doing business
  • Learning the value of your services or products
  • Transitioning from an hourly mindset to value-based pricing
  • Pricing for the clients you want to work with
  • Packages vs. hourly rates
  • Explaining your pricing to potential clients
  • Why you should get paid, even when you’re just starting out
  • Planning for growth in the future
  • How to raise your prices

Resources Discussed:

Website Platforms and Squarespace Myths

Today I’m going to be talking all about website platforms and covering some Squarespace myths that you might be buying into if you have just been reading blog posts online or getting your information from people who haven’t’ used Squarespace.

The reason I want to cover these topics is because not every website platform is going to be the best option for every business. While I work solely in Squarespace, there are potential clients who come to me who might be better served by a different platform.

I’m going to be going over some of the most popular website platforms, including who each is best for, the average cost, and some pros and cons of each. There are lots of other platforms out there, but I don’t cover all of them.


Popular Website Platforms:

Squarespace

  • Best For: Creatives and small business owners who want a great looking, flexible website that doesn’t require coding knowledge.
  • Cost: $12-$26/month for personal & business websites, $26-$46/month for eCommerce extra benefits
  • Pros: 24/7 customer service, variety of templates included, drag-and-drop builder for easy updates, no coding required, can grow with your business, great security – no plug-ins, no additional monthly costs, one-stop show for domain, hosting, email (G Suite), blog, and eCommerce
  • Cons: less flexible than WordPress in design and functionality, templates focus on imagery

WordPress

  • Best For: Those who want a lot of flexibility in design and larger online retailers
  • Cost: Free to use, with plug-ins and hosting paid separately
  • Pros: flexible in design and development, can easily back-up website, thousands of plug-ins for variety of functionality
  • Cons: coding knowledge may be needed, no security through WordPress, some plug-ins aren’t safe or updated regularly, basic content management system can be hard to use

Wix

  • Best For: business owners who want a pre-made design
  • Cost: free- $25/month
  • Pros: drag-and-drop website builder, collection of professional templates
  • Cons: can’t change templates without completely starting over, limited design updates depending on template

ShowIt

  • Best For: More advanced business owners with lots of images who want control over everything
  • Cost: $19-$34/month
  • Pros: Drag-and-drop platform that requires no code, can customize every part of the design, can be unique to your style – doesn’t look like a template, great customer service,
  • Cons: no blog included - must set up on WordPress, no eCommerce

Squarespace Myths:

Squarespace isn’t good for SEO

Squarespace is simple to use, but it plays well with Google. They make it easy to link with Google Analytics and include an automatic sitemap. You also have control over your image names, URL names, and built-in SEO. They also make it easy for your content to be SEO-friendly through pre-set heading types.

Check out my post about Squarespace SEO tricks you should be using.

You can’t upload more than one image at once

Many photographers stay away from Squarespace because they can’t upload all their images to their blog or gallery at once. While the Image Block does require you to upload images one at a time, there are ways to upload many images at once. You can create a gallery – either in a blog post or as a separate page – and put it on any page of your website.

You are limited to only using Stripe for payment processing

Squarespace originally only offer payments through Stripe, but now supports PayPal.

You don’t own your content

Domain – you can purchase a domain through Squarespace or connect your website to a domain you already own. Either way, you can always transfer it. You can also export your content as an .xml file, but you will lose the CSS that controls how the content is styled. What you don’t own is the template – if you transfer away from Squarespace, you can’t upload your site as-is to another host.

There isn’t a way to back up your website

There is not one simple back-up button, but you can export all your blog content, design style, CSS, and website. It is easy to then add to a new SS website or update a site you want to restore, but to transfer to WordPress, you would have to update the layout.

There are limited or no integrations with the other programs I use in my business

The next episodes is going to be all about Squarespace integrations, including what is already set up through Squarespace and other integrations you can create on your own. Squarespace integrations include G Suite, Xero, MailChimp, Acuity Scheduling, and YouTube. Many of these integrations have their own blocks, making it even easier to place on your website.

You don’t have enough control of ecommerce

You can set shipping rules with flat-rate shipping, depending on weight, or allow shipping to be calculated by FedEx, UPS, or USPS. You can also connect Squarespace to ShipStation to make shipping products easier.

A recent update to the eCommerce side of Squarespace now allows you to create tax rules by county, state/province, and specific Zip Codes.

Resources Discussed:


5 Website Updates to Get Legit

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