Photography by Kamice

The Strategic Website Design Roadmap


The Challenge:

Kamice is a natural light senior and portrait photographer in Oceanside, California. She has been running her business for 11 years and is passionate about giving her clients a top notch experience. While her editing style is different than what is trendy, she has stayed true to herself and is bringing in clients who are drawn to her work and are willing to pay for her expertise.

Her previous website was designed in 2012, but she found it difficult to edit and was not seeing the results she wanted as her business grew. She was struggling to create a consistent brand message and share her prortfolio i s way that represented her brand. She needed a website that would show off her work, load quickly, and was easy for her potential clients to navigate and get in touch with her.

The process:

Because Kamice's previous website did not fit her style or showcase her work, we started from scratch in Showit with a completely custom design.

We began by gathering inspiration and studying the websites that her dream clients were using.

I  mocked-up the major pages for Kamice to review and we refined the design over strategy calls. Once the design was approved, I developed each of the pages, including templates for the portfolio.

We also worked together to create a balance between content and imagery, as Kamice was hesitant about sharing much about herself on her website. Instead of a traditional about page, we instead created a brief blurb where Kamice could introduce herself and share her personality.

Before launch, I tested the entire website and made sure the mobile version of the website reflected the desktop design.

Since launching, I have continued to partner with Kamice on website updates so she has more time to concentrate on working with clients and growing her business.

unique features:

  • Showit website
  • Galleries for seniors, maternity, and family sessions
  • Unique page for Senior Girls
  • SEO implementation
  • Two separate contact forms for different session types

The outcome:

Kamice has been able to reach high paying clients and feel more confident in sharing her work through her website. She was seen more inquiries and is charging more because she knows that her website backs up her brand.

  • Website Visits up 82%
  • Unique Visitors up 73%
  • New Website Visitors up 64%
  • Pageviews up 49%
  • Average Time on Page up 44%
  • Bounce Rate down 34%
  • Organic Search up 1,700%
  • Social Referrals up 1,180%

* Comparing December 2017 to April 2018

"Working with Samantha at Lemon and the Sea has been such an incredibly positive experience!

I was struggling with web design and brand positioning and I knew web design was NOT in my own wheelhouse and that I needed help!

When I found Samantha I was SO relieved! She took all of my crazy ideas, needs, and wants, and filtered them into a workable and manageable project, that I am now so proud of! She is professional, knowledgeable, patient, organized, and she truly CARES that you are satisfied with the final results! I love my website and anytime I see someone asking for website design referrals, I am first to recommend Samantha!"


Like what you see and want to work together?