Candice Prentice

The Strategic Website Design Roadmap



Candice is an author who wants her readers to curl up with a cup of coffee and a cozy mystery. She wanted to update her brand and website in celebration of her return to writing. She wanted a brand that was warm, mysterious, inviting, peaceful, safe, cozy, and intriguing. We worked closely to design a logo, choose an image for her website and social media, and design a website that she was able to update once the project was completed.

Candice wanted a website that would stand out from other authors and allow her to grow over time to include a blog, recipes, and an email newsletter. She also needed a website that she could have control over once launched.

The process:

We started this project from scratch. Candice only had a basic website template that did not fit her brand and only a few blog posts to save.

We began with a mood board that gave direction to the project. I then outlined the pages we would be creating so Candice could write her copy and cull the images she wanted to feature.

I mocked-up the major pages for Candice to review and we refined the design over strategy calls. Once the design was approved, I developed each of the pages, including a two blogs - one for recipes and the other as an author.

Before launch, I tested the entire website and made sure the mobile version of the website reflected the desktop design.

Since launching, I have continued to partner with Candice on website updates and refreshed the website to better fit her new book covers once she found  a new publisher.


  • Squarespace website
  • Custom banner image
  • Footer legal statements based on page
  • Blog template
  • Book pages with category and series


Candice has continued to update her website and recently published her newest cozy mystery novel. She now has more confidence when interacting with her readers and has started an email list to create a more personal connection as she begins a new series.

  • Website Visits up 167%
  • Unique Visitors up 194%
  • Pageviews up 88%
  • Published new novel
  • Began email list

"Samantha was wonderful to work with. She’s detail orientated, organized, and dependable. Our work together began with a series of questionnaires, which were detailed and insightful; in fact, they helped me clarify what I wanted in my own mind so I could more clearly communicate what I wanted and needed from her. 

After she began to build my website, she kept me informed, and I watched what she did, step-by-step. During that process, she continued to consult with me about my likes and dislikes, and she was never impatient when I made requests or ask for changes. We communicated regularly by phone and email. She answered all my questions promptly, and she kept to the timeline she promised. 

Samantha delivers what she promises. I highly recommend her."

Like what you see and want to work together?