Burchett Photography

The Strategic Website Design Roadmap


The Challenge:

Nicole is a wife, mom, and photographer located in Richmond, Virginia with a passion for working along side her clients from planning to delivery and everywhere in between. She runs her photography business as a side-hustle, along with her husband Nathan. After growing her business on word of mouth, Nicole was ready to invest in a website that would help her reach her dream client and grow with her business.

Her previous website was designed on Wix, so we worked together to strategize the pages that should be included on her website based on her industry and crafted a design that reflected her friendly personality and fresh and airy images.

The process:

Nicole had a previous website on Wix, so we were able to start with an idea of the most important pages while still laying out something that reflected her new brand.

We began with an in-depth questionnaire that dug into the heart of the brand - goals, mission, dream clients, and more. This gave me the opportunity to learn more about her passion for serving her clients and allowed Nicole to write down all the things she had built her business on.

I mocked-up the major pages for Nicole to review and we refined the design. Once the design was approved, I developed each of the pages, including templates for the portfolio.

Before launch, I tested the entire website and made sure the mobile version of the website reflected the desktop design.

unique features:

  • Squarespace website

  • Custom CSS throughout

  • Easy to update

  • New blog

  • Galleries for each type of service

The outcome:

Nicole has grown her business and is now reaching more of her dream clients and has been able to raise her prices. She now has the ability and confidence to update her own website with new images and regular blog posts. She has also started an email list for past and future clients to further promote her sessions.

  • Published 3 blog posts per month

  • Website visits up 33% each month

  • 45% of traffic from Facebook

  • 12% of traffic from SEO

  • 453% email list growth

“I loved working with Samantha. She is so talented at what she does. She knew things about my business that I needed before I even know I needed them.

She walked alongside me as I really defined my brand as well as crafting the website.

She was so quick to respond to my questions. The whole process was transparent and simple. So grateful for Samantha and her talent.”


Like what you see and want to work together?