There is a lot that goes into a website behind the scenes, but it’s hard to know where to start sometimes. This Building Block Glossary defines the most important parts of a website and gives some great resources to help you create a website that's as brainy as it is beautiful.


Your domain is basically your business's online address. It's the URL that you put in the bar when you want to navigate to your website. You have to purchase a domain (which can range anywhere from $9/year to $300/year) and there are many different places check for prices.



If your domain is your address, then your hosting is the plot of land you're building on. Depending website platform you choose, you may have built-in host (like with Squarespace) or you may need to purchase hosting separately and connect it to your website (like with WordPress).



Websites are just like any other home - they can be broken into. You need security for your website so that your information stays private, so you don't get hacked, and so your visitors know your website is safe.



If you're running a business, you have to have legal documents in place to protect you and your visitors. These can include terms & conditions, a privacy policy, and disclosures. The best way to know that your website is legally up-to-date is to contact a lawyer who specializes in online businesses.



Your brand is your business - what you do, who you serve, what makes you special, and how that all looks. Having a solid brand that reflects you and your dream clients is the first step to doing work you love.


SEO Keywords

SEO (or search engine optimization) is what helps you show up when people search on Google or other search engines. And keywords are the words you choose to represent your business that you want to show up for. It's important to choose keywords that your dream clients are going to be searching for and use them throughout your website.



Copy is all the words on your website. When you're designing a website, you want to have the copy ready to go so that the design is built around it - this can include your Home, About, Services, Contact, and other pages.



The images on your website play a huge role in the overall design and in reaching your dream clients. You need to choose images that fit your brand and that you are legally allowed to use.