Designing a brand for an event is one of my favorite ways to use my design skills when I'm not helping creative entrepreneurs build their own brands. Recently, I hosted my sister's bridal shower and I loved experimenting with building a design she loved.
At first, I wasn't sure how to start designing for an event, but I found that it was best to start where I always do with my clients: with the inspiration. In this case, that inspiration came from my sister's love of baking and the many beautiful bridal shower images I had seen on Pinterest.
Once I had the theme nailed down, I chose a color palette for the event. I started with blue and purple, as those are my sister's wedding colors, but played around with the exact colors and rounded those out with a few more soft shades.
Once I had the color palette in place, it was really important that I start on the pattern design, as I knew I wanted the pattern to be the element that tied everything together. I created a pattern of kitchen utensils in the event colors and tweaked it until I had a repeating pattern that I could use on each piece of collateral.
After that, the rest of the design came together quickly - I used the same fonts as the wedding invitation and built an entire group of printed items, including the invitation, recipe card, bingo card, food labels, and a cute card for the favors.
Partly because I'm an overachiever and partly because I love creative projects, I also designed all of the event decorations to match the brand. This was a simple event, so I stuck with plastic table clothes and pretty table decorations made with paper flowers (which took me over a month to make by hand).
Overall, the event was a total success and we all loved that everything came together so well as a reflection of my sister.
Lemon and the Sea is a brand and website design company located in Richmond, VA. I specialize in making the branding process personal. I work with creative women who have a heart to serve others grow their businesses so they can focus on what's most important - family. I work closely with small businesses to help them dig into what makes them unique, share their vision, and build a business that genuinely represents who they are.