Creating Effective Surveys in Your Business with Lauren Black

Creating Effective Surveys in Your Business with Lauren Black

Today I’m talking with Lauren Black of Legacy Loft all about creating effective surveys in your business. Lauren and I chatted about how to create and use surveys to help you grow your business, how to figure out what kinds of services, products, and courses you might want to offer, and how to get responses that are going to help you move forward in a way that fits your business and your dream client.

Lauren also talks a little bit about surveying your clients before you work with them through questionnaires and figuring out if they are a good fit and then after you work together to see what their results were and get really great testimonials for your website in a way that’s easy for you and for your clients.

She gives some great advice on asking the right questions, where to ask, and how to balance actual surveys with getting answers through conversational questions on social media.

Lauren Black is a multipassionate entrepreneur with a heart for helping business owners reach their highest potential and purpose through creative strategy and brand design. Lauren's main business, Legacy Loft, provides brand strategy & design to entrepreneurs who are ready to shift & scale their businesses. She is also the co-founder of Elevate & Cultivate, a community for design professionals to strengthen their skills and receive feedback on their work. Lauren is preparing to launch a third business this summer, with the signature offering being the Bosscation Box — a self-led business retreat in a box where entrepreneurs can rejuvenate and work on their businesses away from WiFi & their daily distractions.

Connect with Lauren:

Topics Discussed:

  • Why you should be using surveys in your business
  • Getting to know your dream clients and creating things for them
  • The different types of surveys you can use in your business for peers, dream clients, and your clients
  • How you can survey people while having a conversation
  • Choosing the best questions to ask
  • Balancing the types of questions you ask
  • How to get responses that are relevant to your business through doing a giveaway
  • Using the answers you receive to connect with your audience
  • How long your surveys should be
  • Getting effective testimonials from your clients in an easy way
  • How surveys can help you create a course that covers everything your students are looking for
  • The importance of asking specific questions
  • How to gather information before you create a survey
  • How often to survey your audience
  • How to beta test your questions to make sure you’re getting good responses
  • How long your surveys should last
  • How to use forms and questionnaires with your clients

Resources Discussed:

Connecting to Your Clients through Brand Photography with Mallika Malhotra

Connecting to Your Clients through Brand Photography with Mallika Malhotra

Today I’m talking with Mallika Malhotra of Mikifoto + Co all about brand photography – what it is, where you can use it, and how you can get the best images possible whether you’re working with a brand photographer or someone who is going to help you capture your brand story through imagery. We chat about where you can use these images online, the best places to share these image in a way that is really going to connect with your dream clients.

Mallika also has a book coming out that covers all of these topics and more. Check it out at The Brand Photography Playbook.

Mallika Malhotra of Mikifoto + Co is a brand photographer and brand story strategist who works with women entrepreneurs, inspiring them to express themselves, share their stories and unleash their creativity through photography, branding and live workshops. She combines her strategic business sense with her creative photography skills to help her fellow lady bosses stand out and energize their message with confidence. 

Based in northern NJ, Mallika also teaches live workshops on branding, vision boarding and photo styling. When she is not taking photos or building brands, she is at home with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.

Connect with Mallika:

Topics Discussed:

  • What brand photography is and how small businesses can use it
  • How you can get photos that will connect with your dream clients
  • Why knowing your brand story and why is so important
  • Telling your business’s story through photography
  • The importance of being true to yourself and not just following trends
  • The questions you should be asking a photographer before you work together
  • How to get comfortable in front of the camera
  • Where you can use your brand photos
  • When you should consider investing in a brand photoshoot
  • How to use stock photography with your branded images

Resources Discussed:

Automating the Client Experience for Great Customer Service

Today I’m going to be taklking about automating the client experience for great customer service. We’ve talked about automation in a couple of the previous episodes and you’re going to be hearing a lot more about it in upcoming episodes with guest, so I wanted to share with you my thoughts on automation including how I’ve used automation in my own business and with my clients to great a great customer experience without sacrificing the one-one-one, hands-on experience that you want your clients to have in your business.

Samantha Mabe is the owner and designer at Lemon and the Sea. She loves empowering creative women with a heart to serve to grow their business through brand and website design. Her background is in design and architecture, but she’s been creating since she could hold a pencil. Samantha is a Pittsburgh native now living in Richmond, Virginia where she spends her days designing brands and websites and her evenings watching Netflix with her husband and their dog #gambittheweshi.

Connect with Samantha:

Topics Discussed:

  • The importance of outlining your process before you start automating
  • Steps to include in your process
  • Questions to ask about how you work
  • Questions to ask about your dream clients
  • How to create email templates to help you automate without losing the personal touch
  • Using PDF Guides to share information throughout your process
  • How to create tutorial videos for your clients
  • Tools you can use to automate your client experience

Resources Discussed:

 

* Some of the links above are affiliate links, but I wouldn't recommend these tools if I didn't use them and love them.


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Creating Contracts that Protect You and Your Client with Autumn Witt Boyd

Creating Contracts that Protect Your and Your Client with Autumn Witt Boyd

Today I’m talking with lawyer Autumn Witt Boyd all about creating contracts that protect you and your clients. Autumn and I had worked together on a contract for my own business and so I was excited to bring her on to talk about her process and some tips for creating contracts that protect you and your business while still making sure that your clients get the best deal possible. The goal of your contract is that you can both be confident that you would be protected if something were to happen and how that makes it so much easier to work while knowing you have a contract to back you up.

Autumn Witt Boyd is an experienced lawyer who helps high-achieving and ambitious business owners reach their big goals, faster and smarter. Autumn guides creative entrepreneurs with big dreams as they grow from one-person-shows to bigger deals and collaborations. She has special expertise in copyright and trademark issues.

Autumn also hosts the Legal Road Map podcast, which teaches business owners how to protect their rights and stay out of legal hot water. She lives in Chattanooga, TN with her husband Dave, twin boys Sam and Tyson, and daughter Vivian.

Connect with Autumn:

Topics Discussed:

  • Why a contract is the most important legal protection for your business
  • Why your contract should protect both you and your client
  • Your first contract should be a client agreement
  • How you can create a basic contract yourself starting out and why you should
  • The most important things to have in your contract with a client
  • Why your contracts should be strict upfront to allow you room to make decisions based on circumstances in the future
  • What to do if someone wants you to sign their contract
  • How to create a contract that protects you and your client
  • Use your previous experience to create a contract that serves your business based on the issues you’ve had in the past
  • How to communicate the benefits of a contract to your clients
  • Why a contract gives you freedom to do your best work
  • Other contracts you may need in your business
  • The steps to take if you need to enforce a contract

Resources Discussed:

Starting Your Own Mastermind with Nevica Vazquez

Starting Your Own Mastermind with Nevica Vazquez

Today I'm talking with Nevica Vazquez all about starting your own mastermind and how her mastermind helped her take her business to the next level. She gives a lot of great tips and really practical information that you can use when you want to start your own mastermind instead of waiting to be invited to someone else's.

You will learn exactly how to start a mastermind that will fit your business and the vision you have and help you put together a group of people who will help you uplevel your business, support you, and give you honest feedback.

We also talk about the best method for hosting a mastermind and how you can keep it on track instead of worrying that everything is going to fall apart because there is no focus.

Nevica Vazquez is a Business Strategist to digital bosses who want to scale their online biz. The bosses she works with are past the beginner stage of their business and ready to assess and strategize their plan for new growth. Together, her and her clients create the online biz + marketing plan they need to get to the next level of their business. In addition to serving her clients, every week Nevica hosts the Digital Boss Roundtable a roundtable webinar show where experienced biz owners meet to have productive conversations on up-leveling their digital businesses.

Connect with Nevica:

TOPICS DISCUSSED:

  • How Nevica got started in business
  • How your dream client evolves over time
  • What a mastermind is
  • How being a part of a mastermind can benefit your business
  • How to find mastermind members who are a good fit
  • How to structure your mastermind
  • How to keep your mastermind on track
  • Why you need to have rules going in and how to enforce them
  • Why you don't have to be the leader of your mastermind

RESOURCES DISCUSSED:

Improving Your Website Today with 5 Easy Updates

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Today on Process to Profitability, it’s just me talking about improving your website today with 5 easy updates that you can make. This is a subject that I am so passionate about because I believe that you don’t need a brand new website or a total redesign to start seeing more results from your website.

Take these updates and check out your own website. See if you can make some of these changes today to improve your design or if these are things you can put on your to-do list if you think they will take a little longer.


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Samantha Mabe is the owner and designer at Lemon and the Sea. She loves empowering creative women with a heart to serve to grow their business through brand and website design. Her background is in design and architecture, but she’s been creating since she could hold a pencil. Samantha is a Pittsburgh native now living in Richmond, Virginia where she spends her days designing brands and websites and her evenings watching Netflix with her husband and their dog #gambittheweshi.

Connect with Samantha:

Topics Discussed:

  • The importance of having your email address on your website
  • Where to put your email address
  • What you need to include in your terms & conditions and privacy policy
  • Why you need return, refund, and warranty policies if you sell products or courses
  • Why these policies are important
  • How to update your portfolio to attract more of your dream clients
  • How to include images, testimonials, and client stories in your portfolio
  • Editing your content to keep your design simple
  • Why it’s important to guide visitors through your website
  • Adding calls to action to each page of your website
  • They types of calls to action you can use on each page
  • Why you need to map out your website like a journey

Resources Discussed:

Using Customer Feedback in Product Design with Ashley Staum

+05 Using Customer Feedback in Product Design with Ashley Staum

Today Ashley and I chatted all about using customer feedback in product design, but this episode is so relevant to people in the service-based industry as well.

Ashley and I actually met in person at a VIP Intensive back in February of 2017, so I was so excited to bring her on the show to talk about how she grew her company and how she uses customer feedback to help her design better products while still maintaining the vision she has for her business.

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Ashley Staum is owner of She Plans, a little planner company that sells planners, notebooks and printable planners. She is a self-taught designer with a degree in Marketing and an MBA from Virginia Tech. Her products are created with simplicity in mind, in both design and functionality, to allow you to create the space to let life happen - because life doesn't happen on the page. As the daughter of a Navy man, Ashley lived in six homes as a child and is on her sixth home since getting married in 2004. She currently lives just north of Houston, Texas along with her husband and four young girls. 

Connect with Ashley:

Topics Discussed:

  • How Ashley got started designing planners for herself and turned it into a business
  • Why she still creates printables along with her line of bound planners
  • Her transition from Etsy to having her own brand
  • Why Ashley loves getting customer feedback and how it’s improved her business
  • The four ways she receives feedback and how she uses it to make changes in her business
  • How Ashley avoids the temptation to stray for her signature style
  • Why she thinks of her customers as part of her business
  • Why sometimes less is more in product design
  • Why she doesn’t feel like other planner companies are competition
  • How starting small and not looking at the competition is beneficial
  • Her upcoming Fall launch

Building a Social Media Strategy with Your Dream Clients in Mind with Elise Crawford

Building a Social Media Strategy with Your Dream Clients in Mind with Elise Crawford

Today I’m talking with Elise Crawford of Ringlet studio about creating a social media strategy with your dream clients in mind.

Elise and I had a great conversation all about why business need social media strategy, how you can create content that your dream client is going to relate to, and how you can avoid feeling overwhelmed by all of the different platforms and options there are out there.

She gives us some great advice about creating a social media strategy that works for your business and helps you to grow and scale in a way that’s really true to you.

Over the last five years, Elise has worked with countless businesses in the D.C. area to create stunning brands, digital marketing campaigns, websites and social media portfolios. In the beginning of 2016, she began Ringlet Studio with the mission of empowering women entrepreneurs brands to be bold online. Elise graduated with a Masters in Communication from Johns Hopkins University. Her concentrations were in Public + Media Relations and Digital Communications. She has lived in D.C. for the last eight years. She is planning an August 2017 wedding to her college sweetheart. 

Connect with Elise:

Topics Discussed:

  • How she knew she wanted to start her own business and work with female entrepreneurs
  • Why small businesses need a social media strategy
  • Why your marketing can be simple and really effective
  • How your social media strategy fits in with your overall marketing
  • How to get feedback from your dream client about your social media presence
  • How to create services strategically
  • Sharing your zone of genius and how to talk about your services
  • Choosing which social media platforms your business needs to be on
  • Why video is the next big thing
  • People like buying from people

Resources Discussed:

Why Serving Your Clients Well is Important

Why Serving Your Clients Well is Important

Today it’s just me and I’m going to be talking about why serving your clients and customers is so important. Of course, this is the basis for the entire podcast, but I wanted to talk about why I think it’s important and how I came to that conclusion in my own business.

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Samantha Mabe is the owner and designer at Lemon and the Sea. She loves empowering creative women with a heart to serve to grow their business through brand and website design. Her background is in design and architecture, but she’s been creating since she could hold a pencil. Samantha is a Pittsburgh native now living in Richmond, Virginia where she spends her days designing brands and websites and her evenings watching Netflix with her husband and their dog #gambittheweshi.

CONNECT WITH SAMANTHA:

Topics Discussed:

  • Why a business with great customer service draws you in
  • Why the clients are the basis of your business
  • Why serving well needs to come before making a profit
  • How to balance serving well and setting boundaries
  • The types of boundaries to set and where to share them
  • Finding an area of service to focus on