Why Your Goals Matter: Plan for the Future when Designing Your Brand & Website

Why Your Goals Matter: Plan for the Future when Designing Your Brand & Website | Lemon and the Sea

I was so nervous - hands sweating, doubts filling my mind. I was getting ready to take a step that I wasn't quite ready for, but that I knew I had to do it. When I entered my credit card number and hit okay the first time I paid for my Squarespace website, I was freaking out inside.

I had just transitioned from a $30 WordPress template for a small DIY blog to a website platform that cost me over $100 - the biggest investment I had ever made in my baby business at the time. I had no idea if I would be able to make this business sustainable. I had never had a client before. But I knew that if I wanted to create a business I was passionate about, I needed to invest in my big goals.

What Are Your Big Goals?

When you're bogged down in the day-to-day of running a business, it can be hard to think very far in to the future. Most days you're just trying to keep on top of your to-do list.

But taking the time to figure out your big goals for you business - the ones you want to work towards - will help you find a direction for your business and plan for the future.

For me, that looks like creating systems that help me stay organized so that I can launch new brands and websites for my clients in two months. For you, that may look like setting aside time each week to outline the course you've been dreaming of creating.

You have to know where you want to be in the future so that you can start working towards it now - even if you're just doing a little at a time.

Why your goals matter in design

Asking about big goals is one of the most important parts of my client interview call and questionnaire. It may seem unimportant considering that my clients want to launch now, but I also know that they want to grow their business.

When I know the goals my clients want to achieve, I can design in a way that allows for that growth in the future. This means creating a brand that speaks to your dream client, not just the ones you're working with to pay the bills (we all have them). It means creating a website that's flexible enough to make auto-responders, list building, and e-commerce easy, even if they aren't necessary right now.

That's part of the reason I love Squarespace - it's built to grow with your business. You can start out on a small plan that allows for just a few pages and then easily transition to offering e-Commerce without having to start from scratch or switch platforms.

Goal Planning

If you're struggling to set goals for your life and business, check out these resources:

I've also created a Goal Planner that's just been updated for 2017 that you can access in The Vault. I'd love to hear from you: what are your big goals and how are you designing for them?


Lemon and the Sea is a branding and website design company located in Richmond, VA. I specialize in making the branding process personal. I work with creatives who enjoy being involved in every step of the process to help them update their brand and website so that it better reflects who they are and what they do.  From logo and collateral design to Squarespace websites, I work closely with small businesses to help them dig into their what makes them unique, share their vision, and build a brand that represents them.