Tips on Working with a Copywriter

Tips on Working with a Copywriter | Lemon and the Sea: How working with a copywriter can benefit you and your business.

When you're starting your small business, it's tempting to believe that you have to do it all on your own. But I've found that hiring strategically can benefit your business and your life. One of the best things I invested in? Copywriting.

What a Copywriter can do for you

I like to write, but I'm not good at writing for a business website. Usually my thoughts come out as a stream-of-consciousness that never quite make it to a final draft. So when I started investing in my business, I knew I was going to need help with my website copy.

Copywriters constantly amaze me because of their ability to get the words I've been envisioning onto paper (or the screen) and speak directly to my audience - in my voice. So if you're on the fence about whether the investment is worth it, here are a few things a copywriter can do for you:

  • Write those pages we all struggle with - including your About and Sales pages.
  • Help your refine your message through your words.
  • Write in (and find) your voice.
  • Help you write that opt-in or course.
  • Allow you to focus on your strengths.
  • Edit what you've already written for consistency (and grammar).
  • Ghost write blog posts and newsletters.

Overall, a copywriter can take off many of the need-to-do tasks that you've been putting off because you just don't know where to start. And if you hire a professional, you don't need to worry about the words not sounding like your own - copywriters work hard to write in YOUR voice for YOUR audience.

How to work with a copywriter

Once you've decided to hand over those writing tasks, it's important that you find a copywriter you can work with.

  • Determine what you need help with. Some copywriters specialize in one type of content, audience, or market, while others are open to a variety of projects.
  • Be prepared to answer questions. Just like working with a designer, you'll need to answer questions about your brand and business so that your copywriter can understand them and stay true to who you are.
  • Hand off the work. This part can be a bit scary if you've never done it before, but you have to let go a little in order to grow.
  • Receive and review your copy. Once your copywriter is finished, you should have a chance to read and review their writing. Don't be afraid to give feedback - that's how you'll end up with the best end product.
  • Take it live. Once your new copy is finalized, it's time to put it out into the world through your website and social media. Unless this is part of a big re-brand, there's no need to announce the update to the world - just start using it naturally.

Why Web Designers love Copywriters

I'm going to let you in on a secret - web designers love when you work with a copywriter for your project.

  • We need your copy to design effectively. Your designer can make suggestions about the length of your sales page or what to include in your service descriptions, but we can't finalze your website design until your copy is on the page. Lorem Ipsum can only take us so far - we need to see your words in order to make sure the design supports them.
  • We hate those red underlines. I'm not a copywriter and I'm not particularly good at spelling, but I hate seeing those red underlines pop up when I'm putting your copy into my design. I'm always tempted to make corrections, but I can't do that effectively because I don't know your voice. So the fewer red lines the happier we are.
  • We have deadlines that we need you to meet. We know you're busy, but if you want your website launched on schedule, you have to meet the deadlines your designer gives you. Hiring a copywriter at the beginning of a project can make the process smoother because it frees you up from having to find time to write while still running your business and it means that everything stays on schedule.
  • We know that your words can make or break your business. As designers, we know that websites are important - no one wants potential clients to be turned off by a slow or outdated site. But the visuals are just the first layer that bring people in - your words are what keep them coming back and can make the difference between getting hired or not. And we want you to succeed.

Meet Jennifer Myers

Because copywriting is so important to the branding and design process, I knew that I needed to include it in The Lemonade Collective branding method.

Jennifer is a copywriter and Copyblogger-certified content marketer. Her words help personality driven brands connect with their dream clients. Based in Washington, D.C., she loves getting to collaborate with business owners from around the world. She specializes in strategies and techniques that convert and make sales. 

Find her at Jennifer Myers Creative Communication.

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Lemon and the Sea is a branding and website design company located in Richmond, VA. I specialize in making the branding process personal. I work with creatives who enjoy being involved in every step of the process to help them update their brand and website so that it better reflects who they are and what they do.  From logo and collateral design to Squarespace websites, I work closely with small businesses to help them dig into their what makes them unique, share their vision, and build a brand that represents them.